The AICP today launched a series of short films, giving a rare glimpse into the unique AICP Show Curatorial Process. The films, directed by Christopher Fox, can be viewed below. The AICP Show Curatorial Committee is comprised of a diverse array of industry leaders, working in all disciplines that contribute to creating marketing in the motion image. The Curatorial Committee is part of a bifurcated judging system, which begins with a series of judging panels from across the country, with experts in various fields judging work across the 23 categories in the Show. New Categories this year include: Concept, Cause, and Music Video.

The 2017 AICP Show Curatorial Committee was led by Lisa Mehling of Chelsea Pictures, this year’s AICP Show Chairperson. The Committee is the final arbiter in the disposition of the Show, confirming eligibility and appropriateness to category; each year’s installment of the AICP Show is made a part of the Department of Film at The Museum of Modern Art in New York. This year’s curators included:

Stephanie Apt, Final Cut
Rupert Burton, Method Studios
Sally Campbell, Somesuch
Rich Carter, brother
Scott Duchon, twofifteenmccann
Craig Duncan, Cutters Studios
Corinna Falusi, Mother
Laura Fegley, Colle+McVoy
Robert Fernandez, Moxie Pictures
Oliver Fuselier, Tool
Wesley ter Haar, MediaMonks
Susan Hoffman, Wieden+Kennedy
Javier Jimenez, Mirada
Julian Katz, BBDO New York
Sloane Klevin, Union Editorial
Angus Kneale, The Mill
Ralph Laucella, O Positive
Tanya LeSieur
Jason Menkes, COPILOT Music + Sound
Robert Miller, ScreenSound Alliance/RMI
Vic Palumbo, Deutsch LA
Tod Puckett, Goodby Silverstein & Partners
Jay Russell, GSD&M
Cliff Skeete, mcgarrybowen
Mike Smith, BBDO New York
Scott Vitrone, Figliulo & Partners

The long-format piece examines what makes great work, and how the process works. The additional two pieces take a tongue-in-cheek look at buzzwords, and words used to kill work. The cross-section of leading industry experts met for two days in April to decide the final disposition of the Show.

AICP Week includes the debut of The AICP Next Awards on June 6th-  Nick Law, Vice Chairman/Global Chief Creative Officer, of R/GA and the Next Awards judging chair will serve as Master of Ceremonies at the event. The AICP Show will premiere on June 7th at The Museum of Modern Art. The AICP Base Camp will be open on June 6th and 7th with a full slate of programming, including panel discussions with industry leaders, the opportunity to experience the Virtual Reality Shortlist for the AICP Next Awards, and fuel up on snacks and coffee. The full schedule of programming for the AICP Base Camp can be found here.

Week Passes and tickets to all events are now available on 
Director: Christopher Fox
Additional Camera: Nick Maloney
Sound Recordist: Zack Raffio
Sound Recordist: Kelsey Fitzgibbon
Script Supervisor: Kristin Kapinos
Audio Post Production
COLOR-NY Audio Post
Josh Abbey: Partner/Mixer
Kevin Halpin:  Partner/Mixer
Jeff Rosner: Partner/Executive Producer
JD Heilbronner: Producer/Mixer
Final Cut
Editor: Andre Castiglioni
Graphics: Phil Brooks
President: Stephanie Apt
Executive Producer: Sarah Roebuck
Head of Production: Jen Sienkwicz
Producer: Lena Lobel

AICP Week is a celebration of creativity and thought leadership. The Week is anchored by the Premieres of The AICP Next Awards and the AICP Show: The Art and Technique of the American Commercial, the latter culminating with the most anticipated celebration in the industry: The gala at the Museum of Modern Art. Additionally, in each year, various educational seminars and events highlighting the state of marketing in the motion image are staged.
About AICP 
Founded in 1972, AICP represents, exclusively, the interests of United States companies that specialize in producing commercials in various media—film, video, digital—for advertisers and agencies. The association, with national offices in New York and Los Angeles as well as regional chapters across the country, serves as a strong collective voice for this $5 billion-plus industry by: disseminating information; representing the production industry within the advertising community in business circles, in labor negotiations and before governmental officials; developing industry standards and tools; providing professional development; and marketing American production.