The AICP Show: The Art & Technique of the American Commercial premiered tonight at The Museum of Modern Art (MoMA) in New York City, closing out AICP Week, a celebration of advertising in the motion image, which also included the debut of the AICP Next Awards at The Tishman Auditorium at the New School, and the AICP Week Base Camp. Two thousand members of the advertising, marketing and production industries attended the debut of the AICP Show, which celebrated its 25th anniversary this year. Serving as chairperson of this year’s Show was Jules Daly, President of RSA Films. Following its premiere at MoMA, the Show will tour museums and cultural institutions around the country and abroad. This year’s winners – along with the entire AICP Show and AICP Next Awards archive – are available for viewing at www.aicpawards.com. Each year, the honored work becomes a part of the archives of the Department of Film at The Museum of Modern Art. The collection now numbers over 1,800 pieces of advertising in the motion image.

Each category of the Show may have up to three winners, with the exception of Advertising Excellence/Single Commercial, which may have only one honoree, making that piece “Best in Show.” This year’s honor went to AT&T’s “Close To Home,” out of BBDO New York and directed by Fredric Planchon of Anonymous Content. The ad highlights the dangers of driving while using smartphones to text, talk, post and search.

At the AICP Next Awards, the Most Next honor (Best in Show) went to The New York Times virtual reality piece “The Displaced.” The experience gives users a birds-eye view of what is like to be a refugee of a war-torn country. It was directed by Imraan Ismail and Ben C. Solomon, and produced by VRSE.works for The New York Times. The winner of the Most Next honor directs a $5,000 grant from the AICP Foundation to an educational institution of their choosing. This year’s grant went to Ashoka (ashoka.com), an incubator for social entrepreneurs who are using their companies as a platform for good.

The most honored production companies in the AICP Awards are RSA Films and Smuggler, with four wins each. Garnering three honors each are: Anonymous Content, Biscuit FIlmworks, Bob Industries, MJZ, RESET Content, and Stink USA.

Among directors, John Hillcoat of Stink USA and Trish Sie and Damian Kulash of Bob Industries each earned three honors. Coming in with two honors are: Lance Acord of Park Pictures; Estaban Crespo of Garlic TV; Martin de Thurah of Epoch Films; Limbert Fabian of Moonbot Studios; Andrew Jane of Rival School Pictures; Danielle Levitt of Persuade Content, Sophie Mueller of Wondros; Terence Neale of RSA Films; Wally Pfister of RESET Content; Fredric Planchon of Anonymous Content; and Steve Rogers of Biscuit Filmworks.

On the agency front, various offices of Wieden+Kennedy topped the list with six honors, followed by Deutsch and R/GA with five honors each. Droga5 received four honors, followed by BBDO, Leo Burnett, McCann, TBWA\Media Arts Lab, and Tutkovbudkov, who all received three honors.

The Art & Technique of the American Commercial has a bifurcated judging system, which begins with a series of judging panels featuring over 400 judges from across the country and around the world, with experts in various fields judging work across the 22 categories. The process culminates in the meeting of the Curatorial Committee, which is the final arbiter in the disposition of the Show, confirming eligibility and appropriateness to category. 

The AICP Show reel features custom-designed graphics by QUIETMAN, with an original score and sound design by Jeremy Yang. The Show Sponsor reel and loop was created by Method Studios with music by Yessian.

Sponsors help makes all of the events during AICP Week possible. AICP Partners, who support all AICP events throughout the year, are: CAPS, Deluxe, ProSight Specialty Insurance, and Universal Studios. Its Supporting Partners are: Film Office of The Hawaiian Islands; Panasonic; Sony Pictures Studios; The TEAM Companies; US Virgin Islands Film; and Visit West Hollywood. The AICP Show Corporate Benefactors are: Advertising Age; Aspen Travel; AwardCore; Creativity; Directors Guild of America; Hello World Communications; International Digital Centre, Inc.; Istros Media Corporation; The London NYC; The London West Hollywood Beverly Hills; McCann Systems; Method Studios; Nice Shoes; QUIETMAN; SHOOT Magazine / SHOOTonline; Source Creative; S’well; Trollback+ Company; VER; and Wildebeest. The AICP Show Corporate Patrons are: Adspur; COLOR – An Audio Production Company; Edge Auto; Entertainment Partners; Frankfurt Kurnit Klein & Selz; House of Moves; Marmoset Music; Media Services; Spot Welders; Jeremy Yang; and Yessian.

The AICP Next Awards Corporate Benefactors are McCann Systems; S’well; and Trollbäck+Company

AICP 2016 HONORED WORK & CREDITS

Production

S7 Airlines/OKGO “Upside Down & Inside Out” 3:20

Production Company: Bob Industries

Directors: Trish Sie, Damian Kulash

Executive Producers: T.K. Knowles, John O’Grady, Chuck Ryant

Producer: Melissa Murphy

Advertising Agency: Tutkovbudkov

Agency Creative Director: Dmitry Tutkov

Agency Producer: Oleg Barinboim

Editor: Meg Ramsay, Therapy Studios

 

Target “Target Creates First Ever Live Music Video With Gwen Stefani” 4:00

Production Company: Wondros

Director: Sophie Muller

Executive Creative Director: Anne-Marie Mackay

Executive Producers: Jeremy Barrett, Catherine Finkenstaedt

Producer: Grant Jue

Production Designer: Annie Sperling

Advertising Agency: Deutsch

Agency Chief Creative Officer: Pete Favat

Agency Creative Director: Karen Costello

Agency Producers: Mary Ellen Duggan, Vic Palumbo, Tessa Banks, Geoff Tarr

Agency Music Director: Dave Rocco

Editors: Brandon Porter, Barney Miller, Whitehouse Post

 

Visual Style

Apple Music “History of Sound” 1:40

 

 

Production Company: Stink USA

Director: John Hillcoat

Director of Photography: Nicolas Karakatsanis

Executive Producer: Jeff Baron

Producer: Kathy Rhodes

Production Designer: Jess Gonchor

Advertising Agency: TBWA\Media Arts Lab

Chief Creative Officer: Duncan Milner

Executive Creative Director: Steve Turner

Creative Director: Zach Watkins

Agency Global Director of Content Production: Eric Voegele

Agency Senior Art Director: Danny Duran

Agency Senior Copywriter: Greg Shadwick

Agency Executive Producer: Mike Refuerzo

Agency Senior Producer: Christiana Ladki

Editor: Conor O’Neill, EXILE

 

Prada “The Battlefield” 1:45

Production Company: Anonymous Content

Director: Autumn de Wilde

Executive Producer: Eric Stern

Production Designer: Adam Siegel

Advertising Agency: Prada Films

Editor: Miky Wolf, Big Sky Edit

 

Direction

Nike Golf “Ripple”

Production Companies: Biscuit Filmworks, Revolver

Director: Steve Rogers

Director of Photography: Nicolas Karakatsanis

Executive Producers: Shawn Lacy, Holly Vega

Advertising Agency: Wieden+Kennedy, Portland

Agency Creative Directors: Chris Groom, Stuart Brown

Agency Copywriter: Brock Kirby

Agency Art Director: Derrick Ho

Editor: Peter Wiedensmith, Joint Editorial

 

AT&T “Close To Home” 3:50

Production Company: Anonymous Content

Director: Frederic Planchon

Director of Photography: Jody Lee Lipes

Executive Producer: Eric Stern

Producer: Paul Ure

Head Of Production/Line Producer: Sean Costelloe, Nirad 'Bugs' Russell

Advertising Agency: BBDO New York

Agency Chief Creative Officer, BBDO Worldwide: David Lubars

Agency Chief Creative Officer, BBDO New York: Greg Hahn

Agency Executive Creative Director: Matt MacDonald

Agency Director of Integrated Production: David Rolfe

Agency Senior Creative Directors: Erik Fahrenkopf, LP Tremblay

Agency Creative Directors: Grant Mason, Kevin Mulroy

Agency Executive Producers: Julie Collins, Dan Blaney

Editor: Rich Orrick, Work Editorial

 

Cinematography

Under Armour “Gymnastics” 1:30

Production Company: Epoch Films

Director: Martin de Thurah

Director of Photography: Kasper Tuxen

Executive Producer: Melissa Culligan

Producer: Michaela Johnson

Advertising Agency: Droga5

Agency Creative Directors: Alexander Nowak, Felix Richter

Agency Head of Broadcast Production: Ben Davies

Agency Executive Producer: Adam Perloff

Sound Design Companies: String and Tins, Q Department

Post Production Company: Blacksmith

Editor: Leo Scott, Stitch, Cartel

 

Apple Music “History of Sound” 1:40

Production Company: Stink USA

Director: John Hillcoat

Director of Photography: Nicolas Karakatsanis

Executive Producer: Jeff Baron

Producer: Kathy Rhodes

Production Designer: Jess Gonchor

Advertising Agency: TBWA\Media Arts Lab

Agency Chief Creative Officer: Duncan Milner

Agency Executive Creative Director: Steve Turner

Agency Creative Director: Zach Watkins

Agency Global Director of Content Production: Eric Voegele

Agency Senior Art Director: Danny Duran

Agency Senior Copywriter: Greg Shadwick

Agency Executive Producer: Mike Refuerzo

Agency Senior Producer: Christiana Ladki

Editor: Conor O’Neill, EXILE

 

Production Design

Apple Music “History of Sound” 1:40

Production Company: Stink USA

Director: John Hillcoat

Director of Photography: Nicolas Karakatsanis

Executive Producer: Jeff Baron

Producer: Kathy Rhodes

Production Designer: Jess Gonchor

Advertising Agency: TBWA\Media Arts Lab

Agency Chief Creative Officer: Duncan Milner

Agency Executive Creative Director: Steve Turner

Agency Creative Director: Zach Watkins

Agency Global Director of Content Production: Eric Voegele

Agency Senior Art Director: Danny Duran

Agency Senior Copywriter: Greg Shadwick

Agency Executive Producer: Mike Refuerzo

Agency Senior Producer: Christiana Ladki

Editor: Conor O’Neill, EXILE

 

Red Bull “Kaleidoscope” 5:00

Production Company: RSA Films

Director: Ben Scott

Executive Producer: Kai-Lu Hsiung

Agency Creative Director/Lead Designer: Ben Scott

Editor: Matthew Felstead, Big Chop

 

Animation

Honda “Paper” 2:00

Production Company: RESET Content

Director: PES

Executive Producers: Jen Beitler, Jeff McDougall

Advertising Agency: RPA

Agency Executive VP/Chief Creative Officer: Joe Baratelli

Agency Senior VP/Executive Creative Director: Jason Sperling

Agency VP/Creative Directors: Chuck Blackwell, Ken Pappanduros

Agency Copywriters: Chris Bradford, Joshua Hepburn

Agency Art Director: Laura Crigler

Lead Animator: Eileen Kohlhepp, RESET Content

VFX Supervisor: Kirk Shintani, a52

Editor: Stewart Reeves, Rock Paper Scissors

 

Bleacher Report “#SportsAlphabet” 2:10

Production Company: Gentleman Scholar

Directors: William Campbell, Will Johnson

Executive Producer: Jo Arghiris

Head of Production: Rachel Kaminek

Producer: Nikki Maniolas

Advertising Agency: barrettSF

Agency Creative Directors: Pete Harvey, Jamie Barrett, Brad Kayal

Lead Animator: John-Patrick Rooney, Gentleman Scholar

Designers/Animators: Jordan Lyle, Chris Finn, Sarah Beth Hulver, Macauley Johnson; Gentleman Scholar

Designers: Trevor Conrad, Hana Eunjin Yean, Gentleman Scholar

Animators: Tim Hayward, Mike Tavarez, Gentleman Scholar

 

Design

Nike “Photosynthesis” :30

Production Company: Dirty Robber

Director: Nick Frew

Executive Producers: Jason Puris, Chris Uetwiller

Producer: Rik Michul

Lead Designer: Ryan Thompson, Coyote Post, Giantsteps

VFX Supervisor/Editor: Nick Frew, Coyote Post

Post Supervisor: Julie Hansen, Coyote Post

 

New York-Presbyterian “Unmasking a Killer” 1:50

Production Company: MJZ

Director: Fredrik Bond

Executive Producer: Kate Leahy

Advertising Agency: Untitled Worldwide

Agency Creative Directors: Scott Ginsberg, January Vernon

Lead Animator: Blake Guest, The Mill

Senior VFX Producer: Erin Hicke, The Mill

VFX Supervisors: David Lawson, Becky Porter, The Mil

2D Lead Artist: Becky Porter, The Mill

3D Lead Artists: David Lawson, Krystal Sae Eua, The Mill

Lighting Leads: Sean Durnan, Carl Harders, Milton Ramirez, The Mill

Editor: Patric Ryan, Marshall Street Editors

 

Under Armour “Rule Yourself” 1:00

Production Company: RESET Content

Director/Director of Photography: Wally Pfister

Executive Producer: Jeff McDougall

Producer: James Graves

Production Designer: Krista Gall

Advertising Agency: Droga5

Agency Creative Directors: Alexander Nowak, Felix Richter

Agency Producer: Bill Berg

VFX Supervisors: Gavin Wellsman, Nathan Kane, Wyatt Savarese, Hitesh Patel, The Mill

Editors: Andy McGraw, Leo Scott, STITCH

 

Microsoft Xbox “Halo: The Hunt Begins” 1:30

Production Company: Furlined

Director: Henry Hobson

Executive Producer: Robert Herman

Advertising Agency: twofifteenmccann

Agency Creative Director: Neil Bruce

Lead Animator: Chris Perkowitz, Method Studios

Animation Supervisor: Keith Roberts, Method Studios

VFX Supervisor: Benjamin Walsh, Method Studios

CG Supervisor: Brian Burke, Method Studios

Compositing Supervisor: Brian Delmonico, Method Studios

2D Lead: Ian Holland, Method Studios

Editor: Stewart Reeves, Rock Paper Scissors

 

Editorial

Converse “Made By You” 2:00

Production Company: ICONOCLAST

Director: We Are From LA

Executive Producer: Charles-Marie Anthonioz

Advertising Agency: Anomaly

Agency Creative Directors: Fabian Berglund, Ida Gronblom

Agency Producer: Kennedy Davey

Agency Art Director: Ben Dean

Agency Copywriter: Jane Cronk

Sound Mixer: Tom Goldblatt, audioEngine

Colorist: Mikey Rossiter, The Mill

Editor: Sam Ostrove, Cut + Run

Flame Artist: Joseph Grosso, Cut + Run

 

AT&T “It Can Wait” 6:00

Production Company: Smuggler

Director: Miles Jay

Executive Producers: Patrick Milling Smith, Brian Carmody, Allison Kunzman

Head of Production: Andrew Colón

Producer: Erin Wile

Advertising Agency: ESPN CreativeWorks

Agency Creative Director: Jay Marrotte

Agency Producer: Ata Movassaghi

Editorial Producer: Sari Resnick, Work Editorial

Editors: Ben Jordan, Adam Witten, Work Editorial

 

Under Armour “Gymnastics” 1:00

Production Company: Epoch Films

Director: Martin de Thurah

Executive Producers: Melissa Culligan, Mindy Goldberg

Advertising Agency: Droga5

Agency Creative Chairman and Founder: David Droga

Agency Chief Creative Officer: Ted Royer

Agency Creative Directors: Alexander Nowak, Felix Richter

Agency Art Directors: Toby Treyer-Evans, Laurie Howell

Editor: Leo Scott, Stitch, Cartel

 

Humor

Old Spice “Whale” 1:00

Production Company: Biscuit Filmworks

Director: Steve Rogers

Executive Producers: Shawn Lacy, Holly Vega

Advertising Agency: Wieden+Kennedy Portland

Agency Creative Directors: Craig Allen, Jason Bagley

Agency Art Director: Matt Sorrell

Agency Copywriter: Nick Morrissey

Agency Senior Producer: Lindsey Reed

Agency Producer: Monica Ranes

Editor: Gavin Cutler, Mackcut

 

Join.Me “Frantic” :30

Production Company: RadicalMedia

Director: Peter Darley Miller

Executive Producers: Gregg Carlesimo, Frank Scherma

Advertising Agency: MMB

Agency Creative Directors: Fred Bertino, George Goetz, Chris Poulin

Editor: Michael Reuter, Editbar

 

Performance/Dialogue

Barbie “Imagine The Possibilities” 1:55

Production Company: Slim Pictures

Director: Karen Cunningham

Executive Producer: Tom Weissferdt

Producer: Suzie Tedesco

Advertising Agency: BBDO San Francisco

Agency Creative Directors: Matt Miller, Steve Rutter

Agency Producers: Patti Bott, Lisa Christman

“Paleontologist”: Jordan Rivera

“Business Woman”: Izzie Coffey

“Lecturer”: Gwyneth Glover

“Vet”: Brooklyn Silzer

Editor: Andrea MacArthuer, NO6

 

Hershey’s “My Dad” 2:15

Production Company: The Corner Shop

Director: Peter Thwaites

Executive Producer: Anna Hashmi

Advertising Agency: Arnold NY

Agency Creative Directors: Mathew Jerrett, Tim Flood

“Daughter”: Beatrice Kitsos

Editor: Stewart Reeves, Rock Paper Scissors

 

Copywriting

Samsung “Texts From Mom” 1:00

Production Company: Caviar Content

Director: Jonathan Zames

Executive Producer: Darren Foldes

Advertising Agency: R/GA

Agency Group Executive Creative Directors: Albert Patton, Trevor Eld

Agency Creative Directors: Qian Qian, Tristan Kincaid

Agency Senior Copywriter: Ben Peppernell

Agency Art Directors/Designers: Aryanti Ingenillem, Kyungwan Kang

Agency Group Director: Kat Friis

Agency Content Producers: Diego de la Maza, Ashlye Vaughn

Agency Managing Director: Helder Santo

Agency Producers: Chris McClave, Karl Lunan

Brand Creative Team: Jamie Davies, John T Field, Kyle Lazarus, Samsung

Editor: Val Thrasher, Nomad NY

 

Delta Airlines “Take Off” 1:00

Production Company: Smuggler

Directors: Adam Berg, Joost Van Gelder

Executive Producer: Shannon Jones

Advertising Agency: Wieden+Kennedy New York

Agency Creative Directors: Erik Norin, Eric Helin, Sean McLaughlin, John Parker

Agency Copywriters: Eric Dennis, Molly Jamison

Music Company: Sonic Union

Sound Designer: Steven Rosen

Editor: Mark Potter, Cosmo Street

 

Agency Art Direction

adidas Originals “Your Future Is Not Mine” 1:15

Production Company: RSA Films

Director: Terence Neale

Executive Producers: Tracie Norfleet, Jules Daly

Advertising Agency: Johannes Leonardo

Agency Chief Creative Officers: Jan Jacobs, Leo Premutico

Agency Creative Directors: Fernando Verderi, Wesley Phelan, Matthew Edwards

Agency Head of Production: Cedric Gairard

Agency Producers: Justin Lane, Tina Diep

Agency Copywriter: Alex Schwartz

Editors: Shane Reid, Nate Gross, EXILE, MPC

 

Target “Target Creates First Ever Live Music Video With Gwen Stefani” 4:00

Production Company: Wondros

Director: Sophie Muller

Executive Producers: Jeremy Barrett, Catherine Finkenstaedt

Producer: Grant Jue

Advertising Agency: Deutsch

Agency Chief Creative Officer: Pete Favat

Agency Creative Director: Karen Costello

Agency Art Directors: Chris MacNeil, Brynn Malek

Agency Producers: Vic Palumbo, Mary Ellen Duggan, Tessa Banks, Geoff Tarr

Agency Creative Team: Brynn Malek, William Sawyer

Music Director: Dave Rocco

Editors: Brandon Porter, Barney Miller, Whitehouse Post

 

Original Music

19 Crimes “The Banished” 3:40

Production Company: Furlined

Director: Nick Ball

Executive Producer: Robert Herman

Advertising Agency: Kayser&Co.

Agency Creative Directors: Joe Kayser, Eric Boyd

Composer: David Winer, stimmüng

Editor: Nathan Petty, Little Moving Pictures

 

adidas Originals “Your Future Is Not Mine” 1:15

Production Company: RSA Films

Director: Terence Neale

Executive Producers: Tracie Norfleet, Jules Daly

Advertising Agency: Johannes Leonardo

Agency Chief Creative Officers: Jan Jacobs, Leo Premutico

Agency Creative Directors: Fernando Verderi, Wesley Phelan, Matthew Edwards

Agency Head of Production: Cedric Gairard

Agency Producers: Justin Lane, Tina, Diep

Agency Copywriter: Alex Schwartz

Composer: Justin Hori, Squeak E Clean Productions

Editors: Shane Reid, Nate Gross, EXILE, MPC

 

Sound Design

EA Battlefield “Heist” 2:15

Production Company: MJZ

Director Nicolai Fuglsig

Executive Producer: Emma Wilcockson

Advertising Agency: FCB

Agency Creative Director: Colin McRae

Composer: Ian Hultquist, stimmüng

Sound Designer: Gus Koven, stimmüng

Editor: Eric Zumbrunnen, EXILE

 

Advocacy For The Deaf “Can You Read My Lips?” 4:20

Production Company: Little Moving Pictures

Director: David Terry Fine

Executive Producer: Jeremy Summer

Sound Designer/Editor: Nathan Petty, Little Moving Pictures

Sound Mixer: Joaby Deal, One Union Recording

 

Licensed Soundtrack or Arrangement

Nike “Last” 1:00

Production Company: Park Pictures

Director: Lance Acord

Executive Producers: Mary Ann Marino, Jackie Kelman Bisbee

Advertising Agency: Wieden+Kennedy

Agency Creative Directors: Alberto Ponte, Ryan O’Rourke

Agency Creative Team: Patty Orlando, Heather Ryder, Darcie Burrell

Agency Producers: Matt Hunnicutt, Shelly Eisner, Julie Gursha

Music Companies: Walker Music, Barking Owl

Music: “Every Little Bit Hurts” by Aretha Franklin

Editor: Angus Wall, Rock Paper Scissors

 

HP “Jane” 1:00

Production Company: Park Pictures

Director: Lance Acord

Executive Producers: Caroline Kousidonis, Jackie Kelman Bisbee

Advertising Agency: 180LA

Agency Creative Directors: Zac Ryder, Adam Groves

Arranger: Dawn Sutter Madell, Agoraphone

Music: “The Logical Song” by Roger Hodgson

Editor: Kirk Baxter, EXILE

 

Student Commercial

Johnnie Walker “Dear Brother” 1:30

Directors: Dorian Lebherz, Daniel Titz

Executive Producer: Thomas Schadt

Producers: Madlen Folk, Johann Valentinitsch

Director of Photography: Jan David Günther

School: Filmacademy Baden-Württemberg

Course: Commercial Directing

Instructor: Bernd Hoefflin

Composer: Renée Abe

Sound Design: Marvin Keil

Costume: Kathrin Radtke

First AC: Adrian Huber

Editor: Raquel Caro Nunez

 

Agent Provocateur “The Revolution” 1:32

Director: Nico Kreis

Producer: Philip Töpfer

Director of Photography: Roland Stuprich

School: Filmacademy Baden-Württemberg

Course: Advertising Film Department

Instructors: Martin Schmid, Zoran Bihac, Florian Sigl, Bernd T. Hoefflin

Visual Effects Supervisor: Patrick Altmaier

Composer: Stephan Schelens

Sound Design: Denis Elmaci

Editor: Oliver Don

 

Public Service Announcement

States United To Prevent Gun Violence “Guns With History” 3:30

Production Company: Rival School Pictures

Director: Andrew Lane

Producer: James Blom

Advertising Agency: Grey New York

Agency Executive Creative Directors: Stephen Krauss, Ari Halper

Agency Creative Director/Art Director: Joao Couthino

Agency Creative Director/Copywriter: Marco Pupo

Agency Producer: Floyd Russ

Editors: Steve Hafner, Dominick Martimucci, Vision

 

Elder Heart “The War At Home” 2:20

Production Company: Smuggler

Director: Tristan Patterson

Executive Producers: Brian Carmody, Lisa Tauscher, Carole Hughes

Advertising Agency: CP+B

Agency Vice President/Creative Director: Gustavo Sarkis

Agency Associate Creative Director/Copywriter: Matthew Davis

Agency Associate Creative Director/Art Director: Daniel Pradilla

Agency Executive Director of Content Production: Rupert Samuel

Agency Producers: Aymi Beltramo, Autumn Hines

Editor: Nate Gross, EXILE

 

WATERisLIFE “The Art Heist For Good” 2:15

Production Company/Advertising Agency: Deutsch

Directors: Sam Shepherd, Frank Cartagena, Menno Kluin

Executive Producer: Joe Pernice

Agency Chief Creative Officer: Kerry Keenan

Agency Executive Creative Director: Neil DaCosta

Agency Creative Director: Menno Kluin

Agency Director of Integrated Production: Joe Calabrese

Agency Copywriters/Art Directors: Kevin Meagher, Katrina Mustakas, Brittany Rivera

Editor: Pete Slife, Steelhead

 

Low Budget

BelVita “British Businessman” :40

Production Company: Smuggler

Director: Michael Clowater

Executive Producers: Patrick Milling Smith, Brian Carmody, Drew Santarsiero

Head of Production: Andrew Colón

Advertising Agency: Droga5

Agency Creative Chairman: David Droga

Agency Chief Creative Officer: Ted Royer

Agency Creative Directors: Kevin Brady, Devon Hong, Tara Lawell

Agency Junior Creatives: Kathryn Kvas, Vignesh Seshadri

Editor: Eddie Ringer, Wildchild Editorial

 

Necco “The 55th Valentine” 2:10

Production Company: Firstman

Director: Bruce Gibbs

Executive Producer: Erik Mygrant

Advertising Agency: Hill Holiday

Agency Chief Creative Officer: Lance Jensen

Agency Creative Directors: Bob Gates, Rick McHugh

Editor: Bruce Gibbs, Cabin46

 

Advertising Excellence/International

Loterias y Apuestas del Estado “Justino” 3:40

Production Company: Passion Pictures

Director: Against All Odds

Executive Producer: Mario Fornies

Advertising Agency: Leo Burnett

Agency General Creative Director: Juan Garcia-Escudero

Agency Executive Creative Director: Jesus Lada

Editor: x, Blur

 

Rekorderlig “Silver Skaters” 1:00

Production Company: Biscuit Filmworks

Director: Andreas Nilsson

Executive Producers: Shawn Lacy, Holly Vega

Advertising Agency: The Corner

Agency Creative Directors: Adam Chiappe, Daniel Rutherford

Agency Producer: Josh Sanders

Editor: Ben Campbell, Cut + Run

 

John Lewis “The Man On The Moon” 2:00

Production Company: Somesuch

Director: Kim Gehrig

Executive Producer: Tim Nash

Advertising Agency: adam&eveDDB

Agency Creative Directors: Ben Priest, Richard Brim

Editor: Tim Lindsay, Trim Editing

 

Advertising Excellence/Single Commercial

AT&T “Close To Home” 3:50

Production Company: Anonymous Content

Director: Frederic Planchon

Director of Photography: Jody Lee Lipes

Executive Producer: Eric Stern

Producer: Paul Ure

Head Of Production/Line Producer: Sean Costelloe, Nirad 'Bugs' Russell

Advertising Agency: BBDO New York

Agency Chief Creative Officer, BBDO Worldwide: David Lubars

Agency Chief Creative Officer, BBDO New York: Greg Hahn

Agency Executive Creative Director: Matt MacDonald

Agency Director of Integrated Production: David Rolfe

Agency Senior Creative Directors: Erik Fahrenkopf, LP Tremblay

Agency Executive Producers: Julie Collins, Dan Blaney

Agency Creative Directors: Grant Mason, Kevin Mulroy

Agency Copywriter: Kevin Mulroy

VFX Supervisor: Gavin Wellsman, The Mill

Sound Designer: Brian Emrich

Composer: Rob Simonsen, Grooveworx

Editor: Rich Orrick, WORK Editorial

 

AICP AWARDS FACTS

Production Companies On Honored Work

4 Honors – RSA Films

Production Design – Red Bull “Kaleidoscope”

Original Music – adidas Originals “Your Future Is Not Mine”

Agency Art Direction – adidas Originals “Your Future Is Not Mine”

Next/Virtual Reality – Twentieth Century Fox Home Entertainment “The Martian VR Experience”

4 Honors – Smuggler

Copywriting – Delta “Take Off”

Editorial – AT&T “It Can Wait”

Public Service Announcement – Elder Heart “The War At Home”

Low Budget – BelVita “British Businessman”

3 Honors – Anonymous Content

Advertising Excellence/Single Commercial – AT&T “Close To Home”

Direction – AT&T “Close To Home”

Visual Style – Prada “Battlefield”

3 Honors – Biscuit Filmworks

Humor – Old Spice “Whale”

Advertising Excellence/International – Rekorderlig “Silver Skaters”

Direction – Nike Golf “Ripple” (co-production w/Revolver Films)

3 Honors – Bob Industries

Production – S7 Airlines/OKGO “Upside Down & Inside Out”

Next/Viral/Web Film – S7 Airlines OKGO “Upside Down & Inside Out”

Next/Branded Content – S7 Airlines OKGO “Upside Down & Inside Out”

3 Honors – MJZ

Next/Branded Content – Old Spice “Make A Smellmitment”

Sound Design – EA Battlefield “Heist”

Visual Effects – Game of War “Rooftop Alliance”

3 Honors – RESET CONTENT

Animation – Honda “Paper”

Visual Effects – Under Armour “Rule Yourself”

Next/Integrated Campaign - Netflix “House of Cards – FU 2016”

3 Honors – Stink USA

Visual Style – Apple “History of Sound”

Cinematography – Apple “History of Sound”

Production Design – Apple “History of Sound”

2 Honors – Epoch Films

Editorial – Under Armour “Gymnastics”

Cinematography – Under Armour “Gymnastics”

2 Honors – Furlined

Visual Effects – Microsoft Xbox “Halo: The Hunt Begins”

Original Music – 19 Crimes “The Banished”

2 Honors – Garlic TV

Next/Cause Marketing – No Somos Delito (We Are Not a Crime) “Holograms For Freedom”

Next/Experiential – No Somos Delito (We Are Not a Crime) “Holograms For Freedom”

2 Honors – Moonbot Studios

Next/Cause Marketing – The Ad Council “I Am A Witness”
Next/Social – The Ad Council “I Am A Witness”

2 Honors – Park Pictures

Licensed Soundtrack or Arrangement – Nike “Last”

Licensed Soundtrack or Arrangement – HP “Jane”

2 Honors – Persuade Content

Next/Cause Marketing – The Ad Council “Love Has No Labels” (co-produced w/Mindride)

Next/Viral/Web Film – The Ad Council – “Love Has No Labels” (co-produced w/Mindride)

2 Honors – Rival School Pictures

Public Service Announcement - States United Against Gun Violence “Guns With History”

Next/Experiential – State United Against Gun Violence “Guns With History”

2 Honors – Wondros

Production – Target “Target Creates First Ever Live Music Video With Gwen Stefani”

Agency Art Direction – Target “Target Creates First Ever Live Music Video With Gwen Stefani”

1 Honor –

Caviar Content

The Corner Shop

Cutters

Deep Local

Dirty Robber
Dutch Uncle

Felix & Paul Studios

Firstman

Gentleman Scholar

ICONOCLAST

Image Brew

Little Moving Pictures

Multimedia Est

m ss ng p eces

Passion Pictures

PRETTYBIRD

Ravenswood Studio

Somesuch

Steelhead

Tool

Unit 9

Vrse.works
 

Directors On Honored Work

3 Honors – John Hillcoat

Visual Style – Apple Music “History of Sound”

Cinematography – Apple Music “History of Sound”

Production Design – Apple Music “History of Sound”

3 Honors – Tish Sie, Damian Kulash

Production – S7/OKGO “Upside Down & Inside Out”

Next/Viral/Web Film – S7/OKGO “Upside Down & Inside Out”

Next/Branded Content – S7/OKGO “Upside Down & Inside Out”

2 Honors – Lance Acord

Licensed Soundtrack Or Arrangement – Nike “Last”

Licensed Soundtrack Or Arrangement – HP “Jane”

2 Honors – Estaban Crespo

Next/Cause Marketing – No Somos Delito (We Are Not a Crime) “Holograms For Freedom”

Next/Experiential – No Somos Delito (We Are Not a Crime) “Holograms For Freedom”

2 Honors – Martin de Thurah

Editorial – Under Armour “Gymnastics”

Cinematography – Under Armour “Gymnastics”

2 Honors – Limbert Fabian

Next/Cause Marketing – The Ad Council “I Am A Witness”
Next/Social – The Ad Council “I Am A Witness”

2 Honors – Andrew Lane

Public Service Announcement - States United Against Gun Violence “Guns With History”

Next/Experiential – State United Against Gun Violence “Guns With History”

2 Honors – Danielle Levitt

Next/Cause Marketing – The Ad Council “Love Has No Labels”

Next/Viral/Web Film – The Ad Council – “Love Has No Labels”

2 Honors – Sophie Mueller

Production – Target “Target Creates First Ever Live Music Video With Gwen Stefani”

Agency Art Direction – Target “Target Creates First Ever Live Music Video With Gwen Stefani”

2 Honors – Terence Neale

Agency Art Direction – adidas Originals “Your Future Is Not Mine”

Original Music – adidas Originals “Your Future Is Not Mine”

2 Honors – Wally Pfister

Visual Effects - Under Armour “Rule Yourself”

Next/Integrated Campain – Netflix “House of Cards – FU 2016”

2 Honors – Frederic Planchon

Advertising Excellence/Single Commercial – AT&T “Close To Home”

Direction – AT&T “Close To Home”

2 Honors – Steve Rogers

Direction – Nike Golf “Ripple”

Humor – Old Spice “The Whale”

1 Honor –

Against All Odds

Nick Ball

Noma Bar

Adam Berg, Joost Van Gelder

Fredrick Bond

William Campbell, Will Johnson

Michael Clowater

Karen Cunningham

Daniels

Autumn de Wilde

Hassan Elzan, Jesse Pinuelas

David Terry Fine

Nick Frew

Nicolai Fuglsig

Kim Gehrig

Bruce Gibbs

Henry Hobson

Imraan Ismail, Ben C. Solomon

Miles Jay

Benjamin Jones

Nico Kreiss

Tom Kuntz

Felix Lajeunesse, Paul Raphael

Dorian Lebherz, Daniel Titz

Andre Mayon

Peter Darley Miller

Andreas Nilsson

Tristan Patterson

PES

Ben Scott

Robert Stromberg

Peter Thwaites

We Are From LA

Jonathan Zanes

 

Agencies On Honored Work

6 Honors – Wieden+Kennedy

Humor – Old Spice “Whale”

Direction – Nike Golf “Ripple” (co-production w/Revolver Films)

Licensed Soundtrack or Arrangement – Nike “Last”

Copywriting – Delta “Take Off”

Next/Social – Gap “Spring Is Weird”

Next/Branded Content – Old Spice “Make A Smellmitment”

5 Honors – Deutsch

Production – Target “Target Creates First Ever Live Music Video With Gwen Stefani”

Agency Art Direction – Target “Target Creates First Ever Live Music Video With Gwen Stefani”

Public Service Announcement –WATERisLIFE “The Art Heist For Good”

Next/Website – Taco Bell “Ta.co”

Next/Website – Volkswagen Golf R “Unleash Your Rrrr”

5 Honors – R/GA

Copywriting – Samsung “Texts From Mom”

Next/Cause Marketing – The Ad Council “Love Has No Labels”

Next/Viral/Web Film – The Ad Council – “Love Has No Labels”

Next/Social – Beats By Dre “Straight Outta”

Next/Mobile – Nike “Pace Station”

4 Honors – Droga5

Editorial – Under Armour “Gymnastics”

Cinematography – Under Armour “Gymnastics”

Visual Effects – Under Armour “Rule Yourself”

Low Budget – BelVita “British Businessman”

3 Honors – BBDO

Advertising Excellence/Single Commercial – AT&T “Close To Home”

Direction – AT&T “Close To Home”

Performance/Dialogue – Barbie “Imagine The Possibilities”

3 Honors – Leo Burnett

Next/Cause Marketing – Chicago Ideas “Music Vs. Gun Violence”

Next/Experiential – Art Institute of Chicago “Van Gogh BnB”

Advertising Excellence/International – Loterias y Apuestas del Estado “Justino”

3 Honors – McCann

Next/Integrated Campaign – Vodafone Romania “Sunday Grannies”

Next/Experiential – Microsoft “Survival Billboard”

Next/Mobile – L’Oreal Paris “L’Oreal Make Up Genius”

3 Honors – TBWA\Media Arts Lab

Visual Style – Apple “History of Sound”

Cinematography – Apple “History of Sound”

Production Design – Apple “History of Sound”

3 Honors – Tutkovbudkov

Production – S7 Airlines/OKGO “Upside Down & Inside Out”

Next/Viral/Web Film – S7 Airlines OKGO “Upside Down & Inside Out”

Next/Branded Content – S7 Airlines OKGO “Upside Down & Inside Out”

2 Honors – CP+B

Public Service Announcement – Elder Heart “The War At Home”

Next/Mobile – Domino’s “Emoji Ordering”

2 Honors – DDB Spain

Next/Cause Marketing – No Somos Delito (We Are Not a Crime) “Holograms For Freedom”

Next/Experiential – No Somos Delito (We Are Not a Crime) “Holograms For Freedom”

2 Honors – Goodby Silverstein & Partners

Next/Cause Marketing – The Ad Council “I Am A Witness”
Next/Social – The Ad Council “I Am A Witness”

2 Honors – Grey

Public Service Announcement - States United Against Gun Violence “Guns With History”

Next/Experiential – State United Against Gun Violence “Guns With History”

2 Honors – Johannes Leonardo

Original Music – adidas Originals “Your Future Is Not Mine”

Agency Art Direction – adidas Originals “Your Future Is Not Mine”

1 Honor –

180LA

72andSunny

adam&eveDDB

Anomaly

barrettSF

BBH

Cohn + Wolfe

The Corner

Deeplocal

ESPNCreativeworks

FCB

Kayser & Co.

Matter Unlimited

RPA

Seiden Advertising

Twofifteenmccann

Untitled Worldwide

Venables Bell & Partners 

ABOUT AICP WEEK
AICP Week is a celebration of creativity and thought leadership. The Week is anchored by the Premieres of The AICP Next Awards and the AICP Show: The Art and Technique of the American Commercial, the latter culminating with the most anticipated celebration in the industry: The gala at the Museum of Modern Art. Additionally, in each year, various educational seminars and events highlighting the state of marketing in the motion image are staged.

ABOUT AICP
Founded in 1972, AICP represents, exclusively, the interests of United States companies that specialize in producing commercials in various media—film, video, digital—for advertisers and agencies. The association, with national offices in New York and Los Angeles as well as regional chapters across the country, serves as a strong collective voice for this $5 billion-plus industry by: disseminating information; representing the production industry within the advertising community in business circles, in labor negotiations and before governmental officials; developing industry standards and tools; providing professional development; and marketing American production.