The AICP Next Awards debuted tonight at The Tishman Auditorium. The AICP Next Awards is one of the tent pole events of AICP Week – which also includes the premiere of the AICP Show: The Art & Technique of the American Commercial, and the AICP Week Base Camp, which features educational seminars and panels. Susan Credle, Global Chief Creative Officer at FCB, served as this year’s AICP Next Awards Judging Chair, as well as the Master of Ceremonies at the Next Awards. This year’s winners – along with all AICP Show honorees – are available for viewing at www.aicpawards.com. Each year, the honored work from the AICP Next Awards and AICP Show becomes a part of the archives of the Department of Film at The Museum of Modern Art.
The AICP Next Awards recognizes work in 10 categories: Integrated Campaign, Experiential, Social, Branded Content, Website, Mobile, Viral, Virtual Reality, Innovation and Cause Marketing. The Next Awards Judging Chair and the Jury Presidents – and select Curators At Large –from each category select The Most Next Award (Best in Show) from among the winners. This year’s Most Next honor went to State Street Advisor’s “Fearless Girl,” from McCann New York. The statue, which promotes the company’s She Fund, was placed on Wall Street opposite The Charging Bull, and helped spark a social movement. The winner of the Most Next honor directs a $5,000 grant from the AICP Foundation to an educational institution of their choosing. McCann directed the grant to Girls Who Invest (GWI), a non-profit organization founded in 2015 dedicated to increasing the number of women in portfolio management and executive leadership in the asset management industry. Its mission is to have 30% of the world’s investable capital managed by women by 2030.
The AICP Next Awards Curatorial Committee comprised the following Jury Presidents: Winston Binch, Deutsch North America; Jen Dennis, RSA VR; Geoff Edwards, R/GA; Kerstin Emhoff, PRETTYBIRD; Katherine Keating, VICE Impact; Danielle Lee, Spotify; Jaime Robinson, Joan; Jimmy Smith, Amusement Park Universe; Tereasa Surratt, Ogilvy; and Fernando Machado, Burger King. Joining these Jury Presidents were Curators at Large: Rei Inamoto, Inamoto & Co. (2012 AICP Next Awards Judging Chair); Allen Mask, VP/ Marketing, Intelligence and Partnerships, Sonos; Jeff Kling, (2016 AICP Next Awards Judging Chair); and Eric Silver, McCann New York.
The Mill created the staging, opening sequence and graphic navigation for the AICP Next Awards premiere. Antfood provided music.
Credle served as master of ceremonies at the Next Awards debut. In addition to unveiling the honorees, the winning Integrated Campaigns – KFC’s “The Original Colonel Sanders,” via Wieden+Kennedy;Mars Wrigley Confectionery – “Skittles” out of DDB; and Nike’s “Breaking 2, out of Wieden+Kennedy, presented live case studies.
The additional AICP Next Awards winners are:
Next Branded Content
State Street Global Advisors “Fearless Girl”
Production/Development Companies: Craft New York, Traction Creative
Advertising Agency: McCann New York
Intel “Intel Drone Light Show at The Olympics”
Production/Development Company: Intel Drone Light Show Team
Advertising Agency: Agency Inside
Nike “Breaking 2”
Production/Development Company: Dirty Robber, National Geographic Studios
Advertising Agency: Wieden+Kennedy
Next Viral
Apple “Welcome Home”
Production Company: MJZ
Advertising Agency: TBWAMedia Arts Lab
Verena International Co., Ltd. “Capture”
Production/Development Company: Phenomena
Advertising Agency: McCann Worldgroup
Burger King “Bullying Jr”
Production/Development Company: SMUGGLER
Advertising Agency: DAVID Miami
Next Virtual Reality
Gatorade “Beat the Blitz”
Production/Development Company: The Mill
Advertising Agencies: OMD Zero Code, VML
USC Shoah Foundation “The Last Goodbye”
Production/Development Companies/Advertising Agencies: USC Shoah Foundation
Next Website
Portugal. The Man “Feel It Still"
Production/Development Company: PRETTYBIRD
Advertising Agency: Wieden+Kennedy
Siemens “Mindsphere.io”
Production/Development Company/Advertising Agency: Deutsch
Google Brand Studio “Searching For Syria”
Production/Development Company/Advertising Agency: R/GA London
Next Social
Downtown Records “Live Looper”
Production/Development Company: BBDO Studios
Advertising Agency: BBDO New York
Burger King “Turning Their Tweets Against Them”
Advertising Agency: MullenLowe Boston
Mars Wrigley Confectionery – Skittles “Exclusive the Rainbow”
Production/Development Company: MJZ
Advertising Agency: DDB Chicago
Next Cause Marketing
National Safety Council “Prescribed to Death”
Production/Development Company: m ss ng p eces
Advertising Agency: BBDO
State Street Global Advisors “Fearless Girl”
Production/Development Companies: Craft New York, Traction Creative
Advertising Agency: McCann New York
Portugal. The Man “Feel It Still"
Production/Development Company: PRETTYBIRD
Director/Developers: Ian Schwartz & fourclops ::)
Advertising Agency: Wieden+Kennedy
Next Experiential
Burger King “Google Home of The Whopper”
Production/Development Company: Caviar
Advertising Agency: DAVID Miami
State Street Global Advisors “Fearless Girl”
Production/Development Companies: Craft New York, Traction Creative
Advertising Agency: McCann New York
National Safety Council “Prescribed to Death”
Production/Development Company: m ss ng p eces
Advertising Agency: BBDO
Next Innovation
Intel “Intel Drone Light Show at The Olympics”
Production/Development Company: Intel Drone Light Show Team
Advertising Agency: Agency Inside
Nike “Live Design”
Production/Development Company/Director: Wieden+Kennedy Lodge
Advertising Agency: Wieden+Kennedy
Next Mobile
Bacardi “Snapchat Music Video”
Production/Development Company: North Kingdom
Advertising Agency: BBDO New York
Sponsors help makes all of the events during AICP Week possible. AICP Partners and Supporting Partners, who support all AICP events throughout the year, are: CAPS – A Cast & Crew Entertainment Company and Universal Studios (Partners); and Film Offices of The Hawaiian Island; NEED Financial; Sony Pictures Studios; and The TEAM Companies (Supporting Partners).
The AICP Show Corporate Benefactors are: Ad Age; Aspen Travel; AwardCore; Directors Guild of America; Gentleman Scholar; Google Cloud Platform; Hello World Communications; International Digital Centre, Inc.; Istros Media Corporation; The London West Hollywood at Beverly Hills; McCann Systems; The Mill; Nice Shoes; SHOOT Magazine / SHOOTonline; Source+Slate; S’well; and VER. The Corporate Patrons are: ABK+Boagart: Spirits; Adspur; AmericaCine; Antfood; Film Brazil+Apex; Filmsupply; FilmUS Virgin Islands; Frankfurt Kurnit Klein & Selz; Greater Fort Lauderdale CVB;Heard City; Island Film Group; Little Black Book; Lumberyard Studios; Media Services; Musicbed; and SAG-AFTRA.
The AICP Next Awards Corporate Benefactors are: Google Cloud Platform; McCann Systems; The Mill; and S’well. The Corporate Patrons are: ABK + Bogart Spirits; Antfood; Arcade Edit; and Heard City.
The AICP Next Awards event sponsors are: CAPS – A Cast & Crew Entertainment Company; Film Offices of the Hawaiian Islands; FOX Studios; and Island Film Group.
About AICP WEEK
AICP Week is a celebration of creativity and thought leadership. The Week is anchored by the Premieres of The AICP Next Awards and the AICP Show: The Art and Technique of the American Commercial, the latter culminating with the most anticipated celebration in the industry: The gala at the Museum of Modern Art. Additionally, in each year, various educational seminars and events highlighting the state of marketing in the motion image are staged.
About AICP
AICP represents, exclusively, the interests of independent companies that specialize in the production and post production of commercials in various media—film, video, digital—for advertisers and agencies. The association, with national offices in New York and Los Angeles as well as regional chapters across the country, serves as a strong collective voice for this $5 billion-plus industry. Founded in 1972, AICP assists its members by: disseminating information; representing production and post production companies within the advertising community in business circles, in labor negotiations and dealing with employment issues; and before governmental officials; developing industry standards and tools; providing professional development; and marketing American production and post production via events and awards shows.
