Matt Miller, President and CEO of the Association of Independent Commercial Producers (AICP), along with Dustin Callif, Managing Partner, Digital, at Tool, and President of AICP Digital, and Anders Wahlquist, CEO of B-Reel and Vice President of AICP Digital, today announced the launch of the AICP Digital Statement of Work (SOW). The document was designed as a much needed tool to articulate important information regarding projects where digital production companies are engaged. It specifically addresses issues involving the workflow of interactive digital projects, as well as the terms under which a production company engages in a project with an advertising agency or advertiser. Excerpts from the document are below; the full document can be accessed by AICP members at www.aicp.com.
The SOW and its terms and conditions deal with topics such as: timelines, intellectual property, payment terms, details of liability, and insurance coverage. The SOW is a licensing agreement which outlines how work will be created to client specifications, and then licensed to the client for their use. The latter point is what makes this document so vital to interactive production – for a long time, more traditional work for hire agreements were in place, which gave the advertiser ownership of all materials and assets such as the film negative in a live action production. A document like the SOW functions as a licensing agreement, meaning the digital producer retains the rights to the code used to create the project.
“This document helps to apply parameters to interactive projects that benefit all parties involved in the creation of a project,” said Miller. “It provides a platform to articulate the framework of a project that outlines specifically what is expected, helping to streamline the process and give clarity to all involved to help manage expectations.”
The SOW was crafted by a group of AICP Digital members, along with input from agency producers and agency business managers. This was accomplished with a series of bicoastal AICP hosted town hall meetings, as well as roundtable discussions at SXSW.
“We created this document in collaboration with our agency partners to ensure this is a document that could realistically be used by the whole industry,” said Callif.
AICP Digital was formed in 2009, and represents over 70 AICP member companies who work in a variety of digital disciplines, including visual effects, interactive, motion graphics, animation, mobile (including applications), design, and installations.
The following are excerpts from the AICP Digital Scope of Work and Terms & Conditions. The full document is available to members of AICP at www.aicp.com
A. Producer Deliverables
Producer will create and present the following deliverables within this SOW (“Deliverables”):
Project Management
1. Project Schedule
Creative Definition
2. Research + Development (if applicable) [Describe Prototype; describe if Producer is using an existing Prototype or building an original for Client on this job]
3. Information Architecture [Describe if Desktop and Mobile Wires; 1 x Review with Agency]
4. Designs [Describe what; Animations; 3D, etc.; 2 x Reviews with Agency]
a. Mobile/Tablet: version of desktop experience or alternate experience [Describe how it might be different or versioned]
5. Copywriting (if applicable)
Production + Deployment
6. Development [Describe if Front-end + Back-end; Programming Language; Integration with existing or Client-supplied API; Desktop + Mobile (version of desktop experience or alternate experience); App; etc.; Alpha and Beta Reviews with Agency]
7. Deployment [Client IT or Client Partner; or Production Company; iOS/Browser-Compatibility; Front-end/Back-end Recommendation Load Balancing, etc.]
8. Sound Design / Music [Working with Client-supplied Partner to Develop or handover; Production Com
Contact:Kristin Wilcha | Chief of Staff ASSOCIATION OF INDEPENDENT COMMERCIAL PRODUCERS (AICP) 212-929-3000 Contact Kristin via email
“Ǝvolution” Comes Full Circle At The Chelsea Film Festival
The Chelsea Film Festival, running from October 16th through October 20th, 2024, at Regal Cinemas here in Union Square, is set to host the East Coast premiere of Ǝvolution, a thought-provoking experimental micro-short film that proves big ideas can come in small packages and in perfect circles.
In just 1 minute 16 seconds, this cinematic gem by Award-Winning Director Romina Schwedler, with original music by Argentine Composer Ignacio Montoya Carlotto, explores a cycle as old as time: life leads to progress, progress leads to destruction, and destruction, well, leads back to life. But is this vicious circle unbreakable? Ǝvolution suggests the answer is yes, unless we decide to open our eyes.
Inspired by the overwhelming number of recent events that threaten human existence, Ǝvolution, possibly the shortest film in this 12th edition of the festival, plays out entirely through the symbolism of circles, cleverly illustrating —in the blink of an eye— the repeating patterns of history, and confronting viewers with the uncomfortable truth that our so-called “progress” may, in fact, be guiding us to our own ruin.Premiering at the Regal 14 Union Square, New York City, on October 18, 2024, at 11 a.m., Romina Schwedler's micro-short, featuring Leah Young with cinematography by Alan J. Carmona, will be sure to spark conversations longer than the film itself! Forcing viewers to reconsider the true meaning of evolution, not just as a biological process, but as a reflection of our collective journey as humans.
With a string of festival appearances across the globe, including CineGlobe at CERN (Switzerland/France), Oscar®... Read More