The winners of the AICP Awards were announced this week. The Awards comprise the AICP Show: The Art & Technique of the American Commercial and the AICP Next Awards. The AICP Show premiered tonight at The Museum of Modern Art (MoMA) in New York City, closing out AICP Week, a celebration of advertising in the motion image, which also included the debut of the AICP Next Awards at The Tishman Auditorium on Tuesday, June 12th. Susan Credle, Global Chief Creative Officer of FCB was the AICP Next Awards Judging Chair, while Robin Shenfield, Co-Founder and CEO of The Mill was the Chairperson of the AICP Show. Following its premiere at MoMA, the Show and Next Awards will tour museums and cultural institutions around the country and abroad. This year’s winners – along with the entire AICP Show and AICP Next Awards archive – are available for viewing at www.aicpawards.com. Each year, the honored work from both awards presentations becomes a part of the archives of the Department of Film at The Museum of Modern Art. The collection now numbers over 1,975 pieces of advertising in the motion image.
Each category of the Show may have up to three winners, with the exception of Advertising Excellence/Single Commercial, and Advertising Excellence/Campaign, which each may have only one honoree, making those pieces “Best in Show.” “Welcome Home,” for Apple out of TBWAMedia Arts Lab and directed by Spike Jonze of MJZ was honored for Advertising Excellence/Single Commercial. The ad features FKA Twigs dancing after a hard day, as her drab apartment is transformed into an endless kaleidoscope by dance and music. Tide’s “It’s a Tide Ad Campaign,” comprising the spots “It’s A Tide Ad,” “It’s Another Tide Ad,” and “It’s Yet Another Tide Ad,” was honored for Advertising Excellence/Campaign. Directed by Traktor of Rattling Stick for Saatchi & Saatchi, the campaign, which debuted during the Super Bowl, uses the tropes of Super Bowl ads to sell consumers on using Tide products.
At the AICP Next Awards, the Most Next honor (Best in Show) went to State Street Advisors “Fearless Girl,” from McCann New York. The statue, which promotes the company’s She Fund, was placed on Wall Street opposite The Charging Bull, and helped spark a social movement. The winner of the Most Next honor directs a $5,000 grant from the AICP Foundation to an educational institution of their choosing. McCann directed the grant to Girls Who Invest (GWI), a non-profit organization founded in 2015 dedicated to increasing the number of women in portfolio management and executive leadership in the asset management industry. Its mission is to have 30% of the world’s investable capital managed by women by 2030.
The AICP Next Awards Curatorial Committee comprised the following Jury Presidents: Winston Binch, Deutsch North America; Jen Dennis, RSA VR; Geoff Edwards, R/GA; Kerstin Emhoff, PRETTYBIRD; Katherine Keating, VICE Impact; Danielle Lee, Spotify; Jaime Robinson, Joan; Jimmy Smith, Amusement Park Universe; Tereasa Surratt, Ogilvy; and Fernando Machado, Burger King. Joining these Jury Presidents were Curators at Large: Rei Inamoto, Inamoto & Co. (2012 AICP Next Awards Judging Chair); Allen Mask, VP/ Marketing, Intelligence and Partnerships, Sonos; Jeff Kling, (2016 AICP Next Awards Judging Chair); and Eric Silver, McCann New York.
The most honored production company in the AICP Awards (across the Show and Next) is MJZ, with 13 honors, followed by m ss ng p eces and Craft New York/Traction Creative, which each earned four honors. The Corner Shop, Furlined, O Positive, and SMUGGLER each received three honors.
Among directors, Spike Jonze of MJZ and Matthijs van Heijningen, both of MJZ, each received five honors. David Shane of O Positive, Malik Vitthal of The Corner Shop, and Dougal Wilson of Furlined each received three honors.
On the agency front, BBDO New York earned 10 honors and Wieden+Kennedy earned eight honors, while TBWAMedia Arts Lab had seven honors. McCann New York had five honors, while Saatchi & Saatchi had four. Leo Burnett had three honors, as did the in-house agency at Apple.
The Art & Technique of the American Commercial has a bifurcated judging system, which begins with a series of judging panels featuring over 400 judges from across the country and around the world, with experts in various fields judging work across the 22 categories. The process culminates in the meeting of the Curatorial Committee, which is the final arbiter in the disposition of the Show, confirming eligibility and appropriateness to category.
The Mill created the staging, opening sequence and graphic navigation for the AICP Next Awards premiere. Antfood provided music. The AICP Show reel features custom-designed graphics by The Mill, with an original score and sound design by Antfood. The Show Sponsor reel and loop was created by Gentleman Scholar with music by Antfood.
Sponsors help make all of the events during AICP Week possible. AICP Partners and Supporting Partners, who support all AICP events throughout the year, are: CAPS – A Cast & Crew Entertainment Company and Universal Studios (Partners); and Film Offices of The Hawaiian Island; NEED Financial; Sony Pictures Studios; and The TEAM Companies (Supporting Partners).
The AICP Show Corporate Benefactors are: Ad Age; Aspen Travel; AwardCore; Directors Guild of America; Gentleman Scholar; Google Cloud Platform; Hello World Communications; International Digital Centre, Inc.; Istros Media Corporation; The London West Hollywood at Beverly Hills; McCann Systems; The Mill; Nice Shoes; SHOOT Magazine / SHOOTonline; Source+Slate; S’well; and VER. The Corporate Patrons are: ABK+Boagart: Spirits; Adspur; AmericaCine; Antfood; Film Brazil+Apex; Filmsupply; FilmUS Virgin Islands; Frankfurt Kurnit Klein & Selz; Greater Fort Lauderdale CVB; Heard City; Island Film Group; Little Black Book; Lumberyard Studios; Media Services; Musicbed; and SAG-AFTRA.
The AICP Next Awards Corporate Benefactors are: Google Cloud Platform; McCann Systems; The Mill; and S’well. The Corporate Patrons are: ABK + Bogart Spirits; Antfood; Arcade Edit; and Heard City.
The AICP Next Awards event sponsors are: CAPS – A Cast & Crew Entertainment Company; Film Offices of the Hawaiian Islands; FOX Studios; and Island Film Group.
Production Companies On Honored Work
13 Honors – MJZ
Advertising Excellence/Single Commercial – Apple “Welcome Home”
Animation – Samsung “Ostrich”
Direction – Apple “Welcome Home”
Licensed Soundtrack or Arrangement – Samsung “Ostrich”
Production – Apple “Appocalypse”
Production – Apple “Welcome Home”
Production Design – Apple “Welcome Home”
Sound Design – Monster.com “Saved By Monster”
Visual Effects – Monster.com “Saved By Monster”
Visual Effects – Samsung “Ostrich”
Next Integrated Campaign – Skittles “Exclusive the Rainbow”
Next Social – Skittles “Exclusive the Rainbow”
Next Viral – Apple “Welcome Home”
4 Honors – m ss ng p eces
Cause – Google “Maher's Story”
Licensed Soundtrack or Arrangement – Face The Music “I Got This”
Next Experiential – National Safety Council – “Stop Everyday Killers”
Next Cause Marketing – National Safety Council – “Stop Everyday Killers”
4 Honors – Craft New York/Traction Creative
Most Next – State Street Global Advisors “Fearless Girl”
Next Experiential – State Street Global Advisors “Fearless Girl”
Next Branded Content – State Street Global Advisors “Fearless Girl”
Next Cause Marketing – State Street Global Advisors “Fearless Girl”
3 Honors – The Corner Shop
Cause – Procter & Gamble “The Talk”
Performance – Procter & Gamble “The Talk”
Direction – Procter & Gamble “The Talk”
3 Honors – Furlined
Direction – Apple “Barbers”
Editorial – Apple “Barbers”
Visual Style – Apple “Barbers”
3 Honors – O Positive
Humor – Snickers – “#1 Fantasy”
Performance – Snickers – “Recovery Room”
Public Service Announcement – Cure Alzheimer's Fund “Daughter and Mother”
3 Honors – SMUGGLER
Music Video – JAY-Z “Smile”
Original Music – Tile “Lost Panda”
Next Viral – Burger King “Bullying Jr”
2 Honors – Dirty Robber/National Geographic
Next Integrated Campaign – Nike “Breaking 2”
Next Branded Content – Nike “ Breaking 2”
2 Honors – ICONOCLAST
Cinematography – Delta Air Lines “Runways”
Editorial – adidas – “Original is Never Finished”
2 Honors – Intel Drone Light Show Team
Next Branded Content – Intel – “Intel Drone Light Show at The Olympics”
Next Innovation – Intel – “Intel Drone Light Show at The Olympics”
2 Honors – The Mill
Music Video – JAY-Z – “The Story of O.J.”
Next Virtual Reality – Gatorade – “Beat the Blitz”
2 Honors – PRETTYBIRD
Next Website – Portugal. The Man – “Feel It Still”
Next Cause Marketing – Portugal. The Man – “Feel It Still”
2 Honors – Rattling Stick
Advertising Excellence/Campaign – Tide “It's a Tide Ad Campaign”
Concept – Tide – “It's a Tide Ad”
2 Honors – Tool
Concept – National Down Syndrome Society – “C21 Restaurant”
Public Service Announcement – National Down Syndrome Society – “C21 Restaurant”
1 Honor
BBDO Studios
Caviar
Deutsch
HECHO EN 72
Hungry Man
London Alley
North Kingdom
Park Pictures
Phenomena
R/GA
RESET
Riff Raff Films Ltd
Roof Studio
Smith & Jones
SOMESUCH
Supply&Demand
Union9 Films
USC Shoah Foundation / Here Be Dragons / MPC VR / OTOY
Wieden+Kennedy
Directors On Honored Work
5 Honors – Matthijs van Heijningen
Visual Effects – Monster.com – “Saved By Monster”
Sound Design – Monster.com – “Saved By Monster”
Animation – Samsung – “Ostrich”
Visual Effects – Samsung – “Ostrich”
Licensed Soundtrack or Arrangement – Samsung – “Ostrich”
5 Honors – Spike Jonze
Advertising Excellence/Single Commercial – Apple – “Welcome Home”
Production – Apple – “Welcome Home”
Production Design – Apple – “Welcome Home”
Direction – Apple “Welcome Home”
Next Viral – Apple “Welcome Home”
3 Honors – David Shane
Public Service Announcement – Cure Alzheimer's Fund “Daughter and Mother”
Performance – Snickers – “Recovery Room”
Humor – Snickers – “#1 Fantasy”
3 Honors – Malik Vitthal
Performance – Procter & Gamble – “The Talk”
Cause – Procter & Gamble – “The Talk”
Direction- Procter & Gamble – “The Talk”
3 Honors – Dougal Wilson
Visual Style – Apple – “Barbers”
Editorial – Apple – “Barbers”
Direction – Apple – “Barbers”
2 Honors – Steve Ayson
Next Integrated Campaign – Skittles – “Exclusive the Rainbow”
Next Social – Skittles – “Exclusive the Rainbow”
2 Honors – Danielle Levitt
Concept – National Down Syndrome Society – “C21 Restaurant”
Public Service Announcement – National Down Syndrome Society – “C21 Restaurant”
2 Honors – Megaforce
Cinematography – Delta Air Lines – “Runways”
Advertising Excellence/International – Nike – “Nothing Beats A Londoner”
2 Honors – Martin Desmond Roe
Next Integrated Campaign – Nike – “Breaking 2”
Next Branded Content – Nike – “Breaking 2”
2 Honors – Ian Schwartz & fourclops::)
Next Website – Portugal. The Man – “Feel It Still”
Next Cause Marketing – Portugal. The Man – “Feel It Still”
2 Honors – Traktor
Concept – Tide – “It's a Tide Ad”
Advertising Excellence/Campaign – Tide “It's a Tide Ad Campaign”
2 Honors – Tucker Walsh, Hyphen-Labs
Next Experiential – National Safety Council – “Stop Everyday Killers”
Next Cause Marketing – National Safety Council –“Stop Everyday Killers”
1 Honor
Will Adams
Gabo Arora, Ari Palitz
Kris Belman
Laurence Chen
Manu Cossu
Bianca Giaever
Rudy Gold
Andy Hines
Jared Knecht
Miles Jay
JAY-Z & Mark Romanek via Anonymous Content
Tom Kuntz
Wayne McClammy
Jack McNamara
Mark Molloy
Daniel Murphy
Nabil
Terence Neal
Mac Premo
Henry-Alex Rubin
Thanonchai Sornsriwichai
Guto Terni
Daniel Wolfe
Zachary Heinzerling
Agencies on Honored Work
10 Honors – BBDO New York
Next Experiential – National Safety Council – “Stop Everyday Killers”
Next Cause Marketing – National Safety Council – “Stop Everyday Killers”
Public Service Announcement – Cure Alzheimer's Fund “Daughter and Mother”
Performance – Snickers – “Recovery Room”
Humor – Snickers – “#1 Fantasy”
Next Social – Downtown Records – “Live Looper”
Performance – Procter & Gamble – “The Talk”
Cause Procter & Gamble – Procter & Gamble – “The Talk”
Direction – Procter & Gamble – “The Talk”
Next Mobile – Bacardi – “Snapchat Music Video”
8 Honors – Wieden + Kennedy
Next Website – Portugal. The Man – “Feel It Still”
Next Cause Marketing – Portugal. The Man – “Feel It Still”
Next Integrated Campaign – Nike – “Breaking 2”
Next Branded Content – Nike – “Breaking 2”
Cinematography – Delta Air Lines – “Runways”
Advertising Excellence/International – Nike “Nothing Beats A Londoner”
Next Integrated Campaign – KFC – “The Original Colonel Sanders”
Next Innovation – Nike – “Live Design”
6 Honors – TBWAMedia Arts Lab
Advertising Excellence/Single Commercial – Apple – “Welcome Home”
Production – Apple – “Welcome Home”
Production Design – Apple – “Welcome Home”
Direction – Apple – “Welcome Home”
Next Viral – Apple – “Welcome Home”
Production – Apple – “Appocalypse”
5 Honors – McCann New York
Most Next – State Street Global Advisors – “Fearless Girl”
Next Viral – Verena International Co., Ltd. – “Capture”
Next Experiential – State Street Global Advisors – “Fearless Girl”
Next Branded Content – State Street Global Advisors – “Fearless Girl”
Next Cause Marketing – State Street Global Advisors – “Fearless Girl”
4 Honors – Saatchi & Saatchi
Advertising Excellence/Campaign – Tide – “It's a Tide Ad Campaign”
Concept – National Down Syndrome Society – “C21 Restaurant”
Public Service Announcement – National Down Syndrome Society – “C21 Restaurant”
Concept – Tide – “It's a Tide Ad”
3 Honors – Apple
Visual Style – Apple – “Barbers”
Editorial – Apple – “Barbers
Direction – Apple – “Barbers”
3 Honors – Leo Burnett
Animation – Samsung – “Ostrich”
Visual Effects – Samsung – “Ostrich”
Licensed Soundtrack – Samsung – “Ostrich”
2 Honors – Agency Inside
Next Branded Content – Intel – “Intel Drone Light Show at The Olympics”
Next Innovation – Intel – “Intel Drone Light Show at The Olympics”
2 Honors – DAVID
Next Viral/Web Film – Burger King – “Bullying Jr”
Next Experiential – Burger King – “Google Home of The Whopper”
2 Honors – DDB
Next Integrated Campaign – Skittles – “Exclusive the Rainbow”
Next Social – Skittles – “Exclusive the Rainbow”
2 Honors – Deutsch
Next Website – Siemens – “Mindsphere.io”
Original Music – Tile – “Lost Panda”
2 Honors – KBS
Visual Effects – Monster.com – “Saved By Monster”
Sound Design – Monster.com – “Saved By Monster”
1 Honor
72andSunny
AMV BBDO
Anomaly
Ari Merkin
Def Jam Records
Doubleday and Cartwright
Goodby Silverstein & Partners
Johannes Leonardo
JohnXHannes
Lucky Generals
MullenLowe
OMD Zero Code / VML
Pereira & O'Dell
R/GA
Roc Nation
RPA
Honored Brands
9 Honors – Apple
Visual Style – Apple – “Barbers”
Editorial – Apple – “Barbers
Direction – Apple – “Barbers
Production – Apple – “Welcome Home”
Production Design – Apple – “Welcome Home”
Advertising Excellence/Single Commercial – Apple – “Welcome Home”
Direction – Apple – “Welcome Home”
Next Viral – Apple – “Welcome Home”
Production – Apple – “Appocalypse”
4 Honors – Nike
Next Integrated Campaign – Nike – “Breaking 2”
Next Branded Content – Nike – “Breaking 2”
Advertising Excellence/International – Nike – “Nothing Beats A Londoner”
Next Innovation – Nike – “Live Design”
4 Honors – State Street Global Advisors
Most Next – State Street Global Advisors – “Fearless Girl”
Next Experiential – State Street Global Advisors – “Fearless Girl”
Next Branded Content – State Street Global Advisors – “Fearless Girl”
Next Cause Marketing – State Street Global Advisors – “Fearless Girl”
3 Honors – Burger King
Next Viral – Burger King – “Bullying Jr”
Next Experiential – Burger King – “Google Home of The Whopper”
Next Social – Burger King – “Turning Their Tweets Against Them”
3 Honors – Proctor & Gamble
Performance Procter & Gamble – “The Talk”
Cause – Procter & Gamble – “The Talk”
Direction – Procter & Gamble – “The Talk”
3 Honors – Samsung
Animation – Samsung – “Ostrich”
Visual Effects – Samsung – “Ostrich”
Licensed Soundtrack or Arrangement – Samsung – “Ostrich”
2 Honors – Google
Cause – Google – “Maher's Story”
Next Website – Google Brand Studio – “Searching For Syria”
2 Honors – Intel
Next Branded Content – Intel – “Intel Drone Light Show at The Olympics”
Next Innovation – Intel – “Intel Drone Light Show at The Olympics”
2 Honors – JAY-Z
Music Video – JAY-Z – “The Story of O.J.”
Music Video – JAY-Z – “Smile”
2 Honors – National Down Syndrome Society
Concept – National Down Syndrome Society – “C21 Restaurant”
Public Service Announcement – National Down Syndrome Society – “C21 Restaurant”
2 Honors – National Safety Council
Next Experiential – National Safety Council – “Stop Everyday Killers”
Next Cause Marketing – National Safety Council – “Stop Everyday Killers”
2 Honors – Portugal. The Man
Next Website – Portugal. The Man – “Feel It Still”
Next Cause Marketing – Portugal. The Man – “Feel It Still”
2 Honors – Skittles
Next Integrated Campaign – Skittles – “Exclusive the Rainbow”
Next Social – Skittles – “Exclusive the Rainbow”
2 Honors – Snickers
Performance – Snickers – “Recovery Room”
Humor – Snickers – “#1 Fantasy”
2 Honors – Tide
Advertising Excellence/Campaign – Tide – “It's a Tide Ad Campaign”
Concept – Tide – “It's a Tide Ad”
1 Honor
adidas
Amazon
Bacardi
Beats by Dre
Cure Alzheimer's Fund
Delta Air Lines
Doritos / Mountain Dew
Downtown Records
Face The Music
Gatorade
KFC
LA Original
Libresse
Logic
MLB
Pediatric Brain Tumor Foundation
Timberland
USC Shoah Foundation
Verena International Co., Ltd.
WeTransfer
About AICP WEEK
AICP Week is a celebration of creativity and thought leadership. The Week is anchored by the Premieres of The AICP Next Awards and the AICP Show: The Art and Technique of the American Commercial, the latter culminating with the most anticipated celebration in the industry: The gala at the Museum of Modern Art. Additionally, in each year, various educational seminars and events highlighting the state of marketing in the motion image are staged.
About AICP
AICP represents, exclusively, the interests of independent companies that specialize in the production and post production of commercials in various media—film, video, digital—for advertisers and agencies. The association, with national offices in New York and Los Angeles as well as regional chapters across the country, serves as a strong collective voice for this $5 billion-plus industry. Founded in 1972, AICP assists its members by: disseminating information; representing production and post production companies within the advertising community in business circles, in labor negotiations and dealing with employment issues; and before governmental officials; developing industry standards and tools; providing professional development; and marketing American production and post production via events and awards shows.
