AE Production, a full-service production company, unveils its latest integrated campaign for BODYARMOR Flash I.V. In collaboration with First Tube Media, the innovative project featuring Brazilian Music Artist and BODYARMOR partner Anitta, was brought to life using a cutting-edge volume wall and shot virtually in Miami.
“This campaign is a perfect example of what AE Production excels at,” shares EP Derrick Nevot. “We thrive on incorporating new, exciting, and innovative technology into our projects at every opportunity. By using a volume wall, we were able to create a virtual environment that seamlessly blended with practical elements and actors, resulting in a natural and realistic feel. Anitta could genuinely engage with the camera and her surroundings, avoiding the complexities of filming at a real concert with thousands of attendees.”
AE Production brought on award-winning Director Simon Brand, known for his work on the renowned TV series, “Law & Order” and music videos for artists such as Shakira, Jessica Simpson, and Ricky Martin, to direct this campaign. Alongside him, Oscar-nominated Cinematographer Pedro Luque, celebrated for his cinematography in the 2023 Netflix film, “Society Of The Snow,” also contributed his exceptional visual storytelling skills.
“As a Latino myself, I love working with Latin talents,” expresses Brand. “It allows us to infuse our rich culture into everything we create. Collaborating with Anitta, one of today’s most iconic Latin artists, brought an incredible energy to the set. We combined her magnetic presence with our unique visual style to create something bold that perfectly complements BODYARMOR’s vibrant brand, resulting in something truly special.”
Miami based AE Production caters to businesses and organizations seeking top-tier video content. Backed by an experienced team capable of managing projects spanning from single-camera interviews to multi-camera, large-scale captures, AE Production delivers seamless execution from pre-production to completion. Their work can be seen in notable projects for clients such as Anheuser-Busch, Adidas, Royal Caribbean, Sherwin Williams, Lifewater, Bulova, Verizon, Burger King, Toyota and more.
Union’s Jono Griffith Brings Fans, Animal Kingdom, and a Giant Together For “Magic Sunday”
Never before have humans, animals, and other creatures so seamlessly integrated and so fondly interacted in the shared experience of Sunday football. YouTube TV's new spot, “Magic Sunday,” is exactly as advertised: a fantastic blend of humor, whimsy, and sports fandom. Originated at the YouTube Creative Studio, directed by Matthijs van Heijningen of MJZ, with VFX by The Mill, and edited by Union’s Jono Griffith, the project succeeds in part because of the team’s attention to detail (like the ram fluffing the couch cushions and the jaguar eyeing the cardinal), which playfully captures the excitement of NFL Sunday Ticket. “This one was a treat of a job,” says Griffith. “The editing involved making sure there was space and time for the animation to communicate at its best whilst deciding what would be most charming. Movie magic is a lot of fun, and it was a team effort with the guiding eye of my friend Matthijs and the experience of The Mill; the script from YouTube Creative Studio was smart and simple and had a big smile all over it, and although it was very ambitious, everyone involved aimed for the top shelf and we got it there…with the smile still intact.” The choice of “Sunday Morning” by the Velvet Underground adds a perfect touch to the light-hearted tone of the spot. Read More