The Advertising Council and the U.S. Department of Energy (DOE) today launched a series of new public service advertisements (PSAs) designed to educate tweens ages 8-10 about the importance of energy efficiency.
Energy use is on the rise around the world. By 2030, global energy demand is expected to increase 50 percent above 2005 levels, with electricity demand alone in the U.S. projected to rise 29 percent over the same period. This growing demand must be addressed in the context of global climate change. Consumers can make a significant difference on all these fronts by reducing demand through simple energy efficiency measures. For example, households that install energy-saving bulbs can cut energy used for lighting by more than 80 percent.
In a February 2008 national survey of kids ages 8-12, 85 percent of respondents believed that they could lead their family to do what is needed to consume less energy in the home.
As part of The Walt Disney Company’s continued commitment to inspire environmentally-conscious behavior, Walt Disney Studios Home Entertainment, in collaboration with the Ad Council, developed the new TV, outdoor and web advertising PSAs designed to educate 8-10 year olds on positive energy efficient habits and features Tinker Bell and other characters from the upcoming film “Tinker Bell and the Lost Treasure.” The PSAs direct viewers to a new interactive website www.energy.gov/kids where they can learn fun, simple tips on energy efficient behaviors, new technological advances to reduce energy consumption in the home and play fun games.
“We are delighted to continue our collaboration with DOE and Walt Disney Studios Home Entertainment on this new round of PSAs,” according to Peggy Conlon, President & CEO of The Advertising Council. “I’m confident that these PSAs, featuring Tinkerbell, who appeals to our target audiences, will continue to raise awareness and encourage tweens to practice good energy-saving activities.”
Per the Ad Council model, the PSAs will be distributed to media outlets nationwide this week and will run and air in advertising time and space that is donated by the media.
To view the TV spots click here.
THE U.S. DEPARTMENT OF ENERGY
The U.S. Department of Energy stands at the forefront of the United States’ effort to meet energy and environment, scientific, and national security goals. DOE works to meet growing energy demand with clean, safe, affordable, reliable and diverse supplies of energy through scientific discovery and investments with partners to push new technology rapidly into the marketplace. Among many other roles, the Department also supports American economic growth by promoting energy efficiency practices in homes, businesses and the nation’s industrial complex. Since 2001, DOE and other federal agencies have provided nearly $18 billion in funding to research, develop, and promote alternative energy technologies that help to improve America’s energy security.
WALT DISNEY STUDIOS HOME ENTERTAINMENT
Walt Disney Studios Home Entertainment, a recognized leader in the home entertainment industry, is the marketing, sales and distribution company for Walt Disney, Touchstone, Hollywood Pictures, Miramax and Buena Vista product, which includes DVD, Blu-ray Disc™ and electronic distribution. Walt Disney Studios Home Entertainment is a division of The Walt Disney Studios.
THE ADVERTISING COUNCIL
The Ad Council (www.adcouncil.org) is a private, non-profit organization that marshals talent from the advertising and communications industries, the facilities of the media, and the resources of the business and non-profit communities to produce, distribute and promote public service campaigns on behalf of non-profit organizations and government agencies in issue areas such as improving the quality of life for children, preventive health, education, community well-being, environmental preservation and strengthening families.
