The ADVERTISING Club and sponsoring partner Google are collaborating on a first-time contest to recognize top talent in advertising called “The Young Innovators Award.” It is the first award of its kind to bring together a trade organization and media company to support the up-and-coming leaders of the industry who are not only excelling in their careers but inventing and implementing new ways to develop alternative and innovative digital marketing and media platforms. Submissions have begun this week and end on September 12, 2011.nnThe purpose of the award is two-fold: to bring attention to and reward those of the millennial generation and to provide an incentive to young people to reach for business success even in a difficult economy. It is believed that there has been a void in the marketplace for a platform that addresses and honors this audience in their accomplishments.nn
nnIn order to participate, individuals 30 and under must nominate themselves by posting a 2-3 minute video on The Club’s new YouTube brand channel www.youtube.com/theadvertisingclub explaining their idea and why they deserve to win. The top 20 crowd-sourced videos will be presented to a jury, made up of AD Club Board members and senior advertising executives, who will select the top three submissions. The Grand Prize is $5,000 cash, and two runners-up will be able to have a lunch or dinner with a leading advertising executive on The AD Club Board of Directors. A reception to announce the winners will be conducted at Google’s headquarters in New York City on September 22, 2011.nnA dedicated social media and direct marketing plan is being implemented to get the word out to the industry. The Call-for-Entry headline announces: Blood. Sweat. Tears. CASH.nEnter to Win the 2011 Young Innovators Award and $5,000.nn”We view this new program and partnership with Google as a watershed concept that reflects The AD Club’s mission of supporting the growth and achievement of talented, enthusiastic young people. There is nothing like this award in our industry right now,” says Gina Grillo, President and CEO, The ADVERTISING Club. “One of the key pillars of The Club is to foster educational and financial support through numerous programs, scholarships, and mentorships. We are extremely excited to see the fresh, dynamic work being done by young people who are changing how we do business and look to the Young Innovators Award to become an industry highlight, something that both companies and individuals will strive to participate in each year.”nnThe ADVERTISING Club is the premier organization for all communications professionals in New York. The Club, founded in 1896, offers its members a forum to exchange ideas, make connections and honor excellence. The Club’s Foundation provides students numerous educational outreach programs that give back to build a stronger and more diverse advertising and marketing community. The Club is the facilitating sponsor of the International ANDY Awards, which acknowledge outstanding creative achievement around the world in the field of advertising.Gayle Taryn The ADVERTISING Club 212-533-1749 Contact Gayle via email
Pioneering The Visual Narrative: Bobola Oniwura’s Impact on Nollywood’s Cinematic Evolution
Nollywood is in the middle of a visual revolution, and at its core is Bobola Oniwura, the mastermind behind some of the industryโs most striking cinematic transformations. Oniwura is a pioneering colorist whose unique approach to film aesthetics has set new standards for how Nigerian stories are told on screen. From the gritty realism of King of Boys: The Return of the King to the vibrant energy of A Tribe Called Judah, Oniwuraโs work has become synonymous with a new era of cinematic excellence, one where color grading is no longer an afterthought but a defining narrative tool. The film industry in Nigeria known as Nollywood has grown into one of the most prolific cinematic powerhouses in the world. Producing thousands of films annually, it ranks alongside Hollywood and Bollywood in terms of output. Once characterized by rapid, low-budget productions, Nollywood has undergone a remarkable transformation, embracing higher production values, diverse storytelling, and international recognition. The industryโs films now command global audiences, made possible by platforms like Netflix and Amazon Prime, and receiving acclaim at major festivals. This evolution has been fueled by creatives like Oniwura, who are redefining the post-production technical standards of Nigerian films. His impact extends beyond the color suite. Drawing on his background in Architecture and user experience research, Oniwura approaches color grading with an acute understanding of audience perception, crafting visual experiences that enhance storytelling, evoke emotion, and immerse viewers in the rich textures of Nigerian culture. His ability to merge technical precision with artistic intuition has positioned him as one of the most sought-after colorists in Nollywood... Read More