The ADVERTISING Club and sponsoring partner Google are collaborating on a first-time contest to recognize top talent in advertising called “The Young Innovators Award.” It is the first award of its kind to bring together a trade organization and media company to support the up-and-coming leaders of the industry who are not only excelling in their careers but inventing and implementing new ways to develop alternative and innovative digital marketing and media platforms. Submissions have begun this week and end on September 12, 2011.nnThe purpose of the award is two-fold: to bring attention to and reward those of the millennial generation and to provide an incentive to young people to reach for business success even in a difficult economy. It is believed that there has been a void in the marketplace for a platform that addresses and honors this audience in their accomplishments.nn
nnIn order to participate, individuals 30 and under must nominate themselves by posting a 2-3 minute video on The Club’s new YouTube brand channel www.youtube.com/theadvertisingclub explaining their idea and why they deserve to win. The top 20 crowd-sourced videos will be presented to a jury, made up of AD Club Board members and senior advertising executives, who will select the top three submissions. The Grand Prize is $5,000 cash, and two runners-up will be able to have a lunch or dinner with a leading advertising executive on The AD Club Board of Directors. A reception to announce the winners will be conducted at Google’s headquarters in New York City on September 22, 2011.nnA dedicated social media and direct marketing plan is being implemented to get the word out to the industry. The Call-for-Entry headline announces: Blood. Sweat. Tears. CASH.nEnter to Win the 2011 Young Innovators Award and $5,000.nn”We view this new program and partnership with Google as a watershed concept that reflects The AD Club’s mission of supporting the growth and achievement of talented, enthusiastic young people. There is nothing like this award in our industry right now,” says Gina Grillo, President and CEO, The ADVERTISING Club. “One of the key pillars of The Club is to foster educational and financial support through numerous programs, scholarships, and mentorships. We are extremely excited to see the fresh, dynamic work being done by young people who are changing how we do business and look to the Young Innovators Award to become an industry highlight, something that both companies and individuals will strive to participate in each year.”nnThe ADVERTISING Club is the premier organization for all communications professionals in New York. The Club, founded in 1896, offers its members a forum to exchange ideas, make connections and honor excellence. The Club’s Foundation provides students numerous educational outreach programs that give back to build a stronger and more diverse advertising and marketing community. The Club is the facilitating sponsor of the International ANDY Awards, which acknowledge outstanding creative achievement around the world in the field of advertising.Gayle Taryn The ADVERTISING Club 212-533-1749 Contact Gayle via email
Who Needs Los Angeles? We Do.
One doesn't have to be a statistician to know that there are fewer commercials being shot in the U.S. today for the American market than ever before, and a dramatic decrease in L.A. in particular. In the last five years, as reported by FilmLA (the office tasked with issuing permits), L.A. commercial production has dipped 31 percent. But here’s the thing: This doesn’t mean that L.A. has lost its importance as the production center of the world. Production in L.A. is vital. It is the go-to. It’s where you can count on access to exemplary crews, a support infrastructure second to none, varied location and backlot options, a large population of on-screen talent and (fairly) predictable weather. The fact is, with overall decline and now the devastation of the fires, we’re on the brink of losing this mainstay resource. Without employment opportunities and now many without homes, talented and trained crew are bound to leave either the industry or the LA area for other opportunities, unless there are enough job opportunities to sustain a solid living. Now is the time when we ALL must support and bolster this community. Production is needed in L.A., now! Of course, advertising is a business, and marketers’ money should be spent as efficiently as possible, BUT we have to think beyond each production and know that if we lose the incredible resource of L.A. production as we know it, then marketers, agencies and the industry loses in the long run. Over the past several days, some agencies have issued directives to production companies that are unilaterally pushing upcoming production options out of L.A. The fact is L.A. is a large area, and many sections of the city and county are not directly impacted... Read More