- Wednesday, Jul. 15, 2015
AdShare™ (www.adshare.tv) has announced the acquisition of Primo Media and the launch of VidaPrimo.com, the premier Latin music multi-platform and multi-channel network (MCN). The MCN utilizes Primo Media’s robust video advertising platform and deep ties in the advertising community to offer brands the opportunity to connect with millions of Hispanics Millennials. The acquisition continues AdShare’s recent trend of global expansion as further establishes itself as a YouTube optimization giant.
“The acquisition of Primo Media solidifies AdShare’s foothold as the largest Latin MCN and adds a new dimension; a fully staffed, experienced advertising sales team with a unique and valuable product to bring to advertisers,” said Jason Peterson, CEO of AdShare. “Consumers can think of us as the Hispanic VEVO”
“AdShare presents VidaPrimo as one of the leading music and video services in the world,” said Seth Ingram, Co-Founder of Primo Media. “Our mission is to be one of the top publishers that advertisers think of when they want to reach Hispanic Millennials in the US and across Latin America audiences.”
The acquisition of Primo Media allows Adshare to build a true multi-channel platform. AdShare already oversees one of the largest Latin multi-channel networks in the world. VidaPrimo’s library of content from leading Latin artists now includes over 15 billion lifetime views and over 5 million subscribers from YouTube and VidaPrimo. Artists featured on VidaPrimo include Daddy Yankee, Farruko, Arcangel, Tony Dize, Jowell y Randy and Justin Quiles. Through this acquisition, AdShare will be able to increase their client’s revenue, viewership and subscribers. It will also increase the visibility of the artist’s brand as they reach a wider audience.
VidaPrimo sees an average of 50 million views in the United States and 400 million views in Latin America per month. Individual videos have over 100 million lifetime views and VidaPrimo’s artists have amassed an aggregated social following of over 100 million Facebook fans, 30 million Twitter followers and 10 million Instagram followers.
Despite the massive numbers, the Latin Rhythm genre is in its infancy and untapped by advertisers.
This is a rare opportunity for brands to break new grounds by being among the first to connect with Hispanic Millennials through the music they love. VidaPrimo is the first to bring together these artists in mass and deliver advertisers this unique opportunity.
Primo Media offers a dedicated advertising sales force for AdShare artists. The sales team connects brands with the massive audience on VidaPrimo where the highest grade video player is used to deliver premium video advertising opportunities. Primo Media’s production capabilities enable custom offerings of brand integration into music videos, custom microsites, original videos series production and an array of sponsorship opportunities which are boosted when the artists tap into their massive social followings to amplify advertising campaigns. Pepsi, Coors, DirecTV, Wells Fargo, Honda, Acura, Clorox, and Kingsford are all charter advertisers participating in VidaPrimo’s launch.
AdShare is the leading global social media monetization service for music, film, television, and sports rights-holders. It brings together a technology oriented multi-disciplinary approach to monetizing fan engagement online. AdShare's offerings include providing full service YouTube monetization and for existing YouTube Partners, the most robust and effective optimization service on the market - generating substantial new revenue for its clients. Over 150 major media clients trust AdShare to monetize their brands and more than two million of their copyrights online. Nearly 800 million people from around the world engage with content represented by AdShare every month. AdShare is an autonomous subsidiary of GoDigital Media Group (GDMG), a media and technology holding company and early stage venture capital fund. www.adshare.tv
AdShare. Engaging Fans. Monetizing Brands. ™
About Primo Media
Primo Media is a global media company that provides advertisers access to an exploding marketplace of US Hispanic and Latin American Millennials as they consume the hottest content in the young Hispanic culture. Through contracts with 75+ of the hottest Latin Rhythm artists, VidaPrimo is one of the largest Latin MCNs with presence across YouTube and VidaPrimo.com. With 50mm+ monthly views in the US and over 400mm across Latin America, VidaPrimo reaches 25% of US based Hispanic Millennials and an average of 20% of Millennials in Latin American countries. The VidaPrimo advertising platform leverages its massive reach of engaged Latin Millennials and connects them with brands through high quality instream videos opportunities in front of premium content. VidaPrimo offers display, creative product integration, custom video and activation opportunities.