Founder Jesse Dylan announced that Adria Petty has joined the collective of noted directors at Los Angeles-based Wondros. Petty joins Wondros at a very active time and is best known for her versatile story telling skills steeped in pop culture, iconography and creativity. She is well known for her work in commercials and music videos with a long list of credits including projects for such historic brands as: Lancôme, Alexander McQueen, Target, Converse, Hershey’s and McDonald’s. She has directed over 50 music videos for top artists such as: Beyoncé, Coldplay, Rihanna and Regina Spektor. She has also garnered numerous MTV Music Video Award nominations and took home the MTV Moonman for best editing for Beyoncé’s ‘Countdown’ in 2012.
“We could not be happier to have Adria join the Wondros family. Her work in beauty and fashion delves deeply into a celebration on screen; she has a unique way of melding music, design and the arts with an eye towards classic cinema,” stated Wondros’ Chief Creative Officer Anne-Marie Mackay.
“I am excited to begin this next phase of my career with the team at Wondros. Both Jesse and Anne-Marie have been friends and mentors of mine for many years. Joining Wondros is like a homecoming; I know I will have the support behind me to help tell unique narratives in the traditional and digital forms of integrated content and story telling,” stated Petty.
Petty is a graduate of Sarah Lawrence College in New York and she also attended The Tisch School of the Arts as a graduate student. She cut her teeth in New York Film production with award winning directors Jonathan Demme and Penny Marshall. In 2008 she directed her first feature film, ‘Paris, Not France’, the controversial documentary about Paris Hilton and the culture of celebrity. Her second film produced in 2010, was a concert feature titled, ‘Regina Spektor: Live in London’.
About Wondros
Wondros is a strategic consultancy and media production company. By channeling the skill sets of a coalition of filmmakers, producers and talent, Wondros creates content in the service of ideas that change culture. http://www.wondros.com