Wondros’ Adria Petty recently completed an innovative spot for Reckitt Benckiser MegaRed Advanced 4-in-1 brand Omega-3 supplement for McCann HumanCare, a division of McCann Health. The commercial will air nationally beginning August 29, 2016.

Petty is best known for her versatile storytelling skills steeped in pop culture, iconography, and creativity. The spot pays honor to overall health and wellness—promoting the intrinsic benefits of omega-3s. The opening shots highlight four ballerinas presenting full-body vitality via use of the new supplement. Music, movement, and contemporary color schemes provide a dynamic view into eliciting wellness in a simple and effective manner. The spot was shot in Croatia in early August.

Petty’s career spans work in commercials and music videos with a long list of credits including projects for such historic brands as Lancôme, Alexander McQueen for Target, Converse, Hershey’s, and McDonald’s.  She has directed numerous music videos for top artists such as Beyoncé, Coldplay, and Rihanna. She has also garnered numerous MTV Music Video Award nominations and took home the MTV Moonman for Best Editing for Beyoncé’s “Countdown” in 2012.

“It was a true pleasure working on MegaRed with Rachel and Dan at McCann. I think their boards were refreshingly creative and visually had a strong impact keeping the MegaRed brand objectives completely intact. The girls being the embodiment of 4-in-1 in particular was a great visual motif. I have to say our synergy and alignment with client also made this a super fluid process. They knew they could make an impact by standing out and they took that risk. This is a job I could not resist. For me this has been a rare experience of art meeting commerce” stated Director Adria Petty.

“Our creative vision was to break through the clutter of the Supplement Category in a fresh, entertaining way using highly stylized imagery, vibrant sounds, and charming choreography. Adria brought her fresh thinking, artistic sensibilities and musical expertise to the table which added a special, magical touch to the film.” – stated Group Creative Director Rachel Donovan

About Wondros
Wondros is a strategic consultancy and media production company. By channeling the skill sets of a coalition of filmmakers, producers and talent, Wondros creates content in the service of ideas that change culture.  www.wondros.com

About McCann Human Care
Established in 2003 and powered by McCann Health – the world’s most connected and awarded healthcare communications network – McCann HumanCare is a fully integrated consumer health and wellness communications agency. They provide services across the entire spectrum of healthcare marketing communications – from strategic consulting and brand development to complete AOR engagements that span the entire lifecycle of a brand. Their offerings touch all categories of health and wellness products and services (from OTC, to pharmaceuticals, to health IT) in all channels of engagement. www.mccannhumancare.com