The Academy of Motion Picture Arts and Sciences rounds out the year with new screenings in the series The Perfect Match: Hollywood Costume Collaborations, in conjunction with the landmark Hollywood Costume exhibition now on view, and introduces A New Career in a New Town: Weimar Directors in Berlin and Hollywood, a screening series of early German cinema paired with equally classic Hollywood films.
The Perfect Match: Hollywood Costume Collaborations
The Academy spotlights three partnerships from Hollywood’s Golden Age in The Perfect Match: Hollywood Costume Collaborations during the month of December. Beginning with Clare West, one of the earliest Hollywood costume designers, and her collaborations with director Cecil B. DeMille on “The Golden Bed” and “Male and Female,” the series goes on to examine the work of Milo Anderson and Michael Curtiz on “The Adventures of Robin Hood” and “Mildred Pierce,” and two of the many collaborations between eight-time Oscar®-winner Edith Head and Alfred Hitchcock, “Notorious” and “Vertigo.”
A New Career in a New Town: Weimar Directors in Berlin and Hollywood
In conjunction with the ongoing exhibition Haunted Screens: German Cinema in the 1920s, a partnership between the Academy and LACMA, this new screening series focuses on the early films of German filmmakers F.W. Murnau, Max Ophüls and Ernst Lubitsch. The double-feature presentations juxtapose the directors’ films from the 1920s and ’30s with those they made after they emigrated to America.
Click here for screening schedule
ABOUT THE ACADEMY
The Academy of Motion Picture Arts and Sciences is the world’s preeminent movie-related organization, with a membership of more than 6,000 of the most accomplished men and women working in cinema. In addition to the annual Academy Awards—in which the members vote to select the nominees and winners — the Academy presents a diverse year-round slate of public programs, exhibitions and events; acts as a neutral advocate in the advancement of motion picture technology; and, through its Margaret Herrick Library and Academy Film Archive, collects, preserves, restores and provides access to movies and items related to their history. Through these and other activities the Academy serves students, historians, the entertainment industry and people everywhere who love movies. www.oscars.org
Daniel Gomez
The ACADEMY
Contact Daniel via email
Sonic Branding For Social Media: Engage, Align, Connect
By Chad Cook -- With more than five billion people accessing social media daily, savvy brands understand the importance of cultivating a strong social identity. They devote massive resources toward brand awareness, audience targeting, content strategy and community engagement. Yet, while they know that social platforms are critical to boosting sales and attracting new customers, many neglect one of the most effective tools for connecting with consumers: sonic branding. Marketers often associate sonic branding with catchy mnemonics used by big brands like McDonald’s, Netflix and Intel in their advertising. But that is a very limited view of what sonic branding is and what it can do. Sonic branding is a way to build awareness and stimulate engagement across all touch points, from advertising to broadcast digital, in-person and social. And it’s not limited to members of the Fortune 500. Brands at all levels can benefit from a sonic identity that is memorable, engaging and reflective of its core values. Sound has been scientifically proven to be deeply tied to memory and emotion. There’s a reason that certain songs stick in your head and bring back memories formed years or even decades earlier. So, it’s surprising that sonic branding is often an afterthought in marketing plans. That is especially true in social media marketing. Faced with tight deadlines and strained budgets, creative teams are often tempted to select music for their content simply because it “fits.” Unfortunately, that may result in content that is in tune with what’s trending but is out of tune with brand identity. Effective sonic branding, by contrast, requires thoughtful strategic planning,... Read More