Screenwriting Series to Feature Films by Charles Brackett and Billy Wilder, An Evening with Walter Bernstein, and a Special Sneak Preview of “Ghostbusters”
The Academy of Motion Picture Arts and Sciences will present “Spotlight on Screenwriting,” a summer series illuminating the art of writing for motion pictures, beginning May 15 at various venues in New York City. The programs include onstage conversations and screenings of acclaimed films spanning nine decades.
Hollywood’s Happiest Couple: Billy Wilder and Charles Brackett
May 15 and 16 at Film Forum, 209 W. Houston Street
The series launches with a two-day celebration one of Hollywood’s most famous creative partnerships. Jim Moore, biographer and grandson of writer, producer and former Academy President Charles Brackett, will introduce three films co-written by the legendary team: “Ninotchka,” “The Lost Weekend” and “Sunset Blvd.,” all of which won or were nominated for multiple Oscars®.
Hollywood’s Darkest Moment: “The Front” Screening and Q&A
June 7 at the SVA Theater, 333 W. 23rd Street
A 40th anniversary screening of “The Front” will be followed by an onstage conversation with screenwriter Walter Bernstein, who received a 1976 Oscar® nomination for his original screenplay. Bernstein, who was among dozens of screenwriters blacklisted during the 1940s and ’50s, will discuss his personal experiences and the lasting legacy of one of Hollywood’s darkest periods with Michael Barker, co-president and co-founder of Sony Pictures Classics.
Ghostbusters: A Sneak Preview
July TBA at the SVA Theater, 333 W. 23rd Street
The series will conclude in July with a preview screening of this year’s much-anticipated summer release “Ghostbusters.” Screenwriter Katie Dippold will discuss the process of adapting the screenplay from the 1984 film of the same name.
For more information on “Spotlight on Screenwriting” and to purchase tickets, please visit the Academy’s event pages at www.oscars.org/events
Additional information about the Academy of Motion Picture Arts and Sciences and the Academy Foundation may be found at http://www.oscars.org
The ACADEMY
Publicity Office
Via email
Sonic Branding For Social Media: Engage, Align, Connect
By Chad Cook -- With more than five billion people accessing social media daily, savvy brands understand the importance of cultivating a strong social identity. They devote massive resources toward brand awareness, audience targeting, content strategy and community engagement. Yet, while they know that social platforms are critical to boosting sales and attracting new customers, many neglect one of the most effective tools for connecting with consumers: sonic branding. Marketers often associate sonic branding with catchy mnemonics used by big brands like McDonald’s, Netflix and Intel in their advertising. But that is a very limited view of what sonic branding is and what it can do. Sonic branding is a way to build awareness and stimulate engagement across all touch points, from advertising to broadcast digital, in-person and social. And it’s not limited to members of the Fortune 500. Brands at all levels can benefit from a sonic identity that is memorable, engaging and reflective of its core values. Sound has been scientifically proven to be deeply tied to memory and emotion. There’s a reason that certain songs stick in your head and bring back memories formed years or even decades earlier. So, it’s surprising that sonic branding is often an afterthought in marketing plans. That is especially true in social media marketing. Faced with tight deadlines and strained budgets, creative teams are often tempted to select music for their content simply because it “fits.” Unfortunately, that may result in content that is in tune with what’s trending but is out of tune with brand identity. Effective sonic branding, by contrast, requires thoughtful strategic planning,... Read More