The 9th BRANDED SHORTS - Now Open for Submissions
Beginning Tuesday, August 1st, BRANDED SHORTS, Japan's only international branded movie competition, will begin accepting submissions for the 2024 Short Shorts Film Festival & Asia, one of Asia's biggest international short film festivals and accredited by the Academy Awards.
BRANDED SHORTS, established by the festival in 2016, is a new type of communication by companies and organizations that transcends the boundaries of "advertising" and aims to communicate their social values (services, products, and experiences) to consumers, as a form of "cinematic communication." The festival defines Branded Movies as films that are selected and have eight perspectives; inevitability, ability to change perceptions, ability to share, message power, viewership retention, originality, timelessness, and post-viewing retention.
During the submission period, we will announce a short list that will lead to the final nomination. We will gather jurors from various industries in advertising and film for the 2024 film festival, and the best Branded Movie selection will be awarded the "Branded Shorts of the Year." The HR category supported by Indeed, established in 2022, keeps calling out for Branded Movies from the perspective of human resources, and recruitment.
BRANDED SHORTS 2024 Submission Guideline
Period:Tuesday, August 1, 2023 to Thursday, February 29, 2024
Submission:Please refer to Branded Shorts 2024 website
URL: https://brandedshorts.jp/en/2023/08/entry2024/
Announcement:A Short List of films that will be considered for final nominations will be announced every month on the BRANDED SHORTS website. All the final nominations will be announced by the end of April in 2024.
Inquiry for submission: entry@brandedshorts.jp
Doe-Anderson Hires Marianne Newton as New VP, Director of Integrated Production
Full service ad agency Doe-Anderson has hired Marianne Newton as Vice President, Director of Integrated Production. Newton previously worked at DDB, mcgarrybowen and GSD&M and has freelanced at agencies Highdive, McCann, FCB and Dentsu, among others.
Doe-Anderson President and Chief Creative Officer Leyla Touma Dailey, who first met Newton when they were both based in Chicago, commented, “Marianne has been an incredible asset on many of our projects, including our work for Maker’s Mark and the Georgia Aquarium. Having her officially join us full-time feels like she’s coming home. Her energy and expertise make her an amazing fit for our thriving culture at Doe-Anderson.”
Newton has a rich background as an integrated producer, having led teams through strategic brand campaigns across all platforms both nationally and internationally. Her extensive production experience has taken her as far and wide - from Australia and New Zealand to South Africa and South America. She has helped create award-winning work with recognition from Cannes Lions, D&AD, One Show, Clio’s, Addy’s and Effie’s.
As to what attracted Newton to the opportunity, she added: “I'm thrilled to join Doe-Anderson – I was drawn to the momentum and energy of this independent agency, its people, the culture and the creative leadership of Leyla Touma Dailey."