Aardman Commercials have partnered with WARL and Clipper Tea, the UK’s only company to boast a completely Fairtrade and organic range of tea, coffee and drinking chocolate, to create a gorgeous new national TV ad campaign for their Everyday Teas.nnThe 20-second stop frame commercial, which broke on 27 April and runs for a month, has been brought to life by Aardman director Daniel Cohen, who has created a never-ending ‘conga’ of mugs joyously dancing past a box of Clipper Everyday Tea while being filled with tea bags and hot water from a kettle. “The simple concept of mugs dancing ‘the conga’ worked tremendously and was great fun to direct!” says Cohen.nn
nnThe starting point for developing the ad was the fact that Clipper was the fastest growing everyday tea brand of 2011. We use this growing swell in popularity to reassure tea drinkers that Clipper tastes so good, cups all over the country are lining up – conga-style – to be filled with delicious Clipper tea. Voiced by The IT Crowd’s Katherine Parkinson, she invites viewers to get their “10 free tastes” and join in with 1 million other people who have already discovered the Big, Bright taste of Clipper.nnThe conga-line concept has been extended through the line into a wider campaign which includes on-pack promotions, national sampling activity and a social media campaign along with experiential activity planned at festivals throughout the summer.nnTo alert existing Clipper-lovers to the forthcoming drive, WARL ran a competition among the existing Clipper database. The competition invited consumers to send a picture of their favorite mug and say why it should feature in the ‘Clipper Conga’. The winner – whose own mug appears in the ‘conga line’ – attended the commercial shoot at the end of March, and also enjoyed a special afternoon tea courtesy of Clipper. nnThe TV campaign, bought and planned by The Media Shop, has been timed to coincide with Clipper’s repackaging of its Everyday Teas and the introduction of a new ‘Gold Blend’ addition to the range.nnWARL Account director Clare Dorsett explained: “Clipper is a challenger brand in an extremely crowded category so it was even more important for our ad to be distinctive. We hope we’ve achieved this by showcasing Clipper’s bubbly personality and taste credentials in a fun but clear and memorably way”nnClipper Tea CreditsnDirector: Daniel CohennProducer: Laura PeppernProduction Manager: Mike GiffordnProduction Coordinator: Louise JohnsonnArt Director: Paul GallowaynSet Build: Paul Galloway, Sean TaplinnAnimator: Martin DaviesnDOP: Sam MorrisnCamera Assistant: Joe MaxwellnRigger: Nick HerbertnSparks: Andy Woodland, Guy Holme nCGI Lighting: Tim BradenCGI SFXs: Nathan Guttridge nCGI Compositing and SFXs: Bram Ttwheam, Jim Lewis, Paule Quinton, Francisco Jose Palomares Pozas, Dave Corfield
Contact:
Anna Harding Aardman Animations +44 117 9848919 | +44 7590 712605 | Contact Anna via email
Goldcrest Post Speeds Delivery of “Severance” Season Two
Goldcrest Post provided post services for both seasons of Severance, including picture editorial support, sound editorial, ADR and sound mixing
The New York Times recently wrote that the just-released Season Two of Severance will “blow your mind”—and we couldn’t agree more. Created by Dan Erickson and Ben Stiller, the Apple TV+ drama is smart, spellbinding, distinctly original and packed with surprises. For those who aren’t already devoted fans, the show centers on Mark Scout (Adam Scott), leader of a team at Lumon Industries, whose employees have undergone a “severance” procedure that surgically divides their memories between their work and personal lives. Goldcrest Post provided post services for both seasons of the show, including picture editorial support, sound editorial, ADR and sound mixing. Editorial for Season One began in 2020. Due to the restrictions imposed by the pandemic, Goldcrest supplied both onsite production offices and edit suites, and remote editing systems for individual editors, with everything linked to a central server. "Mixing at Goldcrest with our team has been a great experience,” says Stiller. “Bob and Jacob are in sync with our creative process and so good at what they do that the experience is always one where it's about how we can enhance the creative vision, with a baseline of knowing everyone is totally committed to making something as good as it can be." Diana Dekajlo, the show’s co-producer, says that the arrangement worked so well, they chose to continue the hybrid approach for Season Two. “We’re a remote friendly show,” she explains. “Whether we’re at Goldcrest, our studio in the Bronx or at home, our workflow is seamless. I conduct remote daily meetings with my immediate staff, and weekly meetings with editorial and VFX, and we talk to each other as if we were just down the hall. It makes for great staff... Read More
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