Aardman Commercials have partnered with WARL and Clipper Tea, the UK’s only company to boast a completely Fairtrade and organic range of tea, coffee and drinking chocolate, to create a gorgeous new national TV ad campaign for their Everyday Teas.nnThe 20-second stop frame commercial, which broke on 27 April and runs for a month, has been brought to life by Aardman director Daniel Cohen, who has created a never-ending ‘conga’ of mugs joyously dancing past a box of Clipper Everyday Tea while being filled with tea bags and hot water from a kettle. “The simple concept of mugs dancing ‘the conga’ worked tremendously and was great fun to direct!” says Cohen.nn
nnThe starting point for developing the ad was the fact that Clipper was the fastest growing everyday tea brand of 2011. We use this growing swell in popularity to reassure tea drinkers that Clipper tastes so good, cups all over the country are lining up – conga-style – to be filled with delicious Clipper tea. Voiced by The IT Crowd’s Katherine Parkinson, she invites viewers to get their “10 free tastes” and join in with 1 million other people who have already discovered the Big, Bright taste of Clipper.nnThe conga-line concept has been extended through the line into a wider campaign which includes on-pack promotions, national sampling activity and a social media campaign along with experiential activity planned at festivals throughout the summer.nnTo alert existing Clipper-lovers to the forthcoming drive, WARL ran a competition among the existing Clipper database. The competition invited consumers to send a picture of their favorite mug and say why it should feature in the ‘Clipper Conga’. The winner – whose own mug appears in the ‘conga line’ – attended the commercial shoot at the end of March, and also enjoyed a special afternoon tea courtesy of Clipper. nnThe TV campaign, bought and planned by The Media Shop, has been timed to coincide with Clipper’s repackaging of its Everyday Teas and the introduction of a new ‘Gold Blend’ addition to the range.nnWARL Account director Clare Dorsett explained: “Clipper is a challenger brand in an extremely crowded category so it was even more important for our ad to be distinctive. We hope we’ve achieved this by showcasing Clipper’s bubbly personality and taste credentials in a fun but clear and memorably way”nnClipper Tea CreditsnDirector: Daniel CohennProducer: Laura PeppernProduction Manager: Mike GiffordnProduction Coordinator: Louise JohnsonnArt Director: Paul GallowaynSet Build: Paul Galloway, Sean TaplinnAnimator: Martin DaviesnDOP: Sam MorrisnCamera Assistant: Joe MaxwellnRigger: Nick HerbertnSparks: Andy Woodland, Guy Holme nCGI Lighting: Tim BradenCGI SFXs: Nathan Guttridge nCGI Compositing and SFXs: Bram Ttwheam, Jim Lewis, Paule Quinton, Francisco Jose Palomares Pozas, Dave Corfield
Contact:
Anna Harding Aardman Animations +44 117 9848919 | +44 7590 712605 | Contact Anna via email
NYF Advertising Awards Open for Entries: Grey New York and New York Festivals Launch ‘No BS Allowed’ Campaign and Plant Seeds of Growth
New York Festivals Advertising Awards 2025 Call for Entry Campaign.
The New York Festivals Advertising Awards is now officially open for entries for the 2025 competition. Grey New York has teamed up with New York Festivals Advertising Awards to unveil a bold new creative campaign, titled “No BS Allowed,” for the show’s 2025 awards season. The campaign serves as a call for entries, challenging the advertising industry to reject superficiality and focus on creating work that truly matters. The New York Festivals Advertising Awards, known for celebrating the world’s most innovative and impactful advertising, is taking a hard stance against the industry’s reliance on inflated metrics, fabricated buzz, and empty results. In this provocative campaign, these industry conventions are reimagined as something more tangible and valuable: fertilizer for growth. Thiago Cruz, Chief Creative Officer at Grey New York. “New York is famously known for not putting up with BS, so we’re ensuring our festival stands for that too. We’re looking for work that truly drives both cultural and business value for clients.” The campaign humorously relabels case studies' so-called "BS" with sharp accuracy, exposing the elements that undermine true creativity:
- Made-up tweets
- Inflated number of impressions
- Lots and lots of positive sentiment
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