Creative services agency 99 Tigers recently produced the launch campaign for “The Face,” Oxygen’s new model competition series featuring catwalk all-stars Naomi Campbell, Karolina Kurkova and Coco Rocha. rnrnDirected by Glenn Lazzaro, creative director of 99 Tigers, the promos capture the professionalism behind the glamour of modeling. To ramp up the drama, off-screen voices of Naomi, Karolina and Coco tout their skills in finding the next great face of fashion. The competing supermodels share their trademark moves and tips to perfect their teams’ performances. rnrnrnClick here to “The Face” broadcast promo online.rnrn”Glenn and 99 Tigers were our go-to choice for ‘The Face,'” says Jane Olson, SVP Marketing & Brand Strategy at Oxygen Media. “Their creative approach, smooth working style and beautiful art direction were a perfect match for this show.”rnrn”One thing about supermodels is that they’re pros,” notes Lazzaro. “Naomi, Coco and Karolina came onstage ready to nail it.”rnrn”Our goal was to show all of the work that goes into modeling,” says David Seeley, creative director at 99 Tigers. “The show is called ‘The Face,’ but it takes more than a pretty face to be a supermodel. We tried to bring that out with this campaign. We talked with the models and researched their careers to gain insights about the industry, infusing what we learned in everything we shot.”rnrn99 Tigers shot the supermodels and their teams in a two-day, multi-stage production at Broadway Stages in Brooklyn during Fashion Week. The set design included a 40-foot-wide stylized mural of a face, created from dozens of photo-based illustrations of numerous models’ eyes, lips, and cheeks. Three runways thrust out of this "face background," allowing the supermodels and their teams to own their own territory.rnrnA key intrigue of "The Face" is that one model contestant will become the face of a major brand — a life-changing career step for a model. To keep the ultimate face a mystery, Lazzaro and his production team used various techniques to obscure the contestants’ identities.rnrn"Early on in the campaign, the focus will be on the supermodels," concludes Lazzaro. "Oxygen didn’t want to give away who the finalists might be. So we used lighting techniques and staging to showcase the contestants in a teasing, dramatic way."rnrnCreditsrnClient: OxygenrnSVP Marketing & Brand Strategy at Oxygen Media: Jane OlsonrnSVP/Creative Director: Roger GuillenrnDirector of On-Air Promotion: Torrey BellrnSr. Print Designer: Alison RobertornProduction Manager: Stacy FriedmanrnArt Director: Alan ChengrnSr. Motion GFX Designer: Rob ReinhardtrnSr. Producer: Wendy BronfeinrnrnCreative Agency: 99 TigersrnDirector: Glenn LazzarornCreative Director/Writer: David SeeleyrnExecutive Producer: Molly Christie BensonrnDP: Pierre RougerrnrnAbout 99 Tigersrn99 Tigers is a creative services agency serving America’s leading TV networks and entertainment brands. Based in New York, LA and Dallas, we deliver strategic creative from concept to production to post. We brand and promote with a focus on live-action on-air spots and kick-ass sales videos. Recent clients include Bravo, Oxygen, Microsoft, truTV, MSG Networks, CBS, TeenNick, MLB Network and Univision. Got a brand? Let’s make it roar. www.99tigers.comrn
Michele Lu Kumar Priya PR 310.922.0464 Contact Michele via email
Pioneering The Visual Narrative: Bobola Oniwura’s Impact on Nollywood’s Cinematic Evolution
Nollywood is in the middle of a visual revolution, and at its core is Bobola Oniwura, the mastermind behind some of the industryโs most striking cinematic transformations. Oniwura is a pioneering colorist whose unique approach to film aesthetics has set new standards for how Nigerian stories are told on screen. From the gritty realism of King of Boys: The Return of the King to the vibrant energy of A Tribe Called Judah, Oniwuraโs work has become synonymous with a new era of cinematic excellence, one where color grading is no longer an afterthought but a defining narrative tool. The film industry in Nigeria known as Nollywood has grown into one of the most prolific cinematic powerhouses in the world. Producing thousands of films annually, it ranks alongside Hollywood and Bollywood in terms of output. Once characterized by rapid, low-budget productions, Nollywood has undergone a remarkable transformation, embracing higher production values, diverse storytelling, and international recognition. The industryโs films now command global audiences, made possible by platforms like Netflix and Amazon Prime, and receiving acclaim at major festivals. This evolution has been fueled by creatives like Oniwura, who are redefining the post-production technical standards of Nigerian films. His impact extends beyond the color suite. Drawing on his background in Architecture and user experience research, Oniwura approaches color grading with an acute understanding of audience perception, crafting visual experiences that enhance storytelling, evoke emotion, and immerse viewers in the rich textures of Nigerian culture. His ability to merge technical precision with artistic intuition has positioned him as one of the most sought-after colorists in Nollywood... Read More