72andSunny (www.72andsunny.com), the creative agency for worldwide brands such as Nike, Carl’s Jr., Hardee’s, Discovery Channel, 2K Sports and Quiksilver, announced today its support of the October 1 launch of (BUGABOO)RED — the newest (RED)™ partnership with Bugaboo International (www.bugaboo.com), the innovative Dutch mobility company whose baby strollers have re-invented the industry.
Companies who take on the (PRODUCT)RED mark contribute a portion of revenues to the Global Fund to support AIDS programs in Africa with an emphasis on the health of women and children.. Bugaboo is the first (RED) partner to contribute a percentage of all its revenue.
In addition to contributing 1% of revenue across its full line of products, Bugaboo has also designed ADO(RED) and TREASU(RED) Special Collection strollers. As the first mobility design brand to partner with (RED), Bugaboo is encouraging parents to GO. . .go outside, go discover, go experience. . .and now make an impact in the lives of parents and children living with HIV in Africa when choosing to go with Bugaboo.
72andSunny conceived and developed the global, multiplatform marketing campaign based around the new theme. “Go and Good Things Happen.” Agency activities included strategy and campaign development, creating the look and feel of (BUGABOO)RED design elements, branding and retail communications, development of a web experience and a special online animated film.
The film, called “Ripples” depicts how when a family goes out exploring, unexpected good things happen, and this experience is connected to improving the lives of others continents away. Featuring street-inspired character design and illustration, the tone is less Disney, more urban/modern. Co-produced by Full Tank, the film uses no dialogue or words of any kind – only the music track, “Made Up Love Song Number 43” by Guilllemots – so it can work on a global level.
“The genius of Bugaboo marketing is that they continue to identify new ways to bring value to customers,” stated John Boiler, Partner and Creative Director at 72andSunny. “Now, ‘Making Good Things Happen’ for parents and children in Africa has become a Bugaboo product feature that modern parents can appreciate and act upon.”
“72andSunny has been a trusted marketing partner with us for many years,” added Madeleen Klaasen, CMO for Bugaboo International. “They are world-class strategic thinkers, designers and communicators who truly understand the truth of our brand and the people it touches.”
To view Bugaboo (RED) Animated Film click on “Bugaboo (RED)” at http://www.bugaboo.com/us/us
About 72andSunny
72andSunny (www.72andsunny.com) is a modern strategy, design and creative advertising company with offices in Los Angeles and Amsterdam. 72andSunny creates multiplatform big ideas for international brands defining culture today, including Nike, Carl’s Jr., Hardee’s, Discovery Channel, 2K Sports, Quiksilver, and Bugaboo.
About Bugaboo
Bugaboo International (www.bugaboo.com/) is a Dutch design company that develops and produces mobility products. Bugaboo is known for its innovative and breakthrough mobility stroller designs. Bugaboo began in 1999, focusing on the Dutch market only, but grew rapidly within the next ten years into a global player. Bugaboo products are now available in almost 50 countries. Bugaboo International employs 800 people globally, from the headquarters in The Netherlands to offices in the United Kingdom, Germany, Sweden, Italy, Spain, the United States, France, Canada and the Bugaboo owned manufacturing plant in China. For more information, visit www.bugaboo.com.
