5th Finger, the global authority in mobile marketing, has officially launched in the U.S. to work closely with leading brands and interactive agencies across North America.
Headquartered in San Francisco, and with offices in New York and Sydney, the 5th Finger executive team brings more than seven years of experience to the U.S. market from Australia, where the company was originally founded in 1999.
5th Finger has worked on some of the industry’s most innovative and technically advanced mobile campaigns. Projects include a ground breaking project with the Live Earth Concert Series, where in partnership with VeriSign, the company was responsible for all SMS, Web and Green Button (iTV) interactions for the global Live Earth campaign, where more than one million lifestyle “commitment” pledges were received and broadcast across multiple channels and continents.
The company has already made significant traction in the North American market. It has recently announced a long-term distribution partnership with leading media sales company, TVi Media, which focuses on direct response television, interactive and mobile advertising representation for brands across the country’s leading broadcast networks. 5th Finger is also working with leading interactive agencies in the United States, including Avenue A | Razorfish, on mobile marketing programs.
“This company has its finger firmly on the pulse of the mobile marketing industry, and we’re pleased to have 5th Finger in our arsenal of mobile partners,” said Terri Walter, Vice President of Advanced Marketing Solutions at digital agency Avenue A – Razorfish. “For us, the benefit comes from working closely with a company that has already demonstrated innovation, advanced technical capabilities and impressive results on an international scale.”
The company is active in many U.S. industry sectors, working with leading brands and agencies across the Fast Moving Consumer Goods (FMCG) / Beverages, Pharmaceutical, Financial Services, Retail and Entertainment sectors, as well as Media / Television and Live Events. International clients include Foster’s Group, Nestlé, Nike, MSN and Virgin Mobile, with mobile campaigns spanning all facets of the marketing mix, including integrated media, sales promotion and corporate communications.
5th Finger provides brands and agency partners with a high level of strategic consultancy, alongside its industry-leading mobile technology platform, air-cast (TM). The platform allows media and entertainment companies, government organizations and corporations to set up and manage their own mobile marketing campaigns and services.
The company also provides the industry’s most advanced level of reporting and analysis, which helps brands maximize the overall value of their integrated campaigns. A real-time reporting function allows companies to fine-tune campaigns as they unfold, which is valuable for time-sensitive live events, or short-lead seasonal campaigns.
5th Finger has already received U.S. industry recognition as an AlwaysOn Media 100 company winner, where it was praised for its technical innovation, strategic approach and international success.
Originally founded in Sydney, Australia in 1999, the company quickly became the leader in a technically advanced mobile market. The Australian arm of the business was acquired by ninemsn, Australia’s number one interactive media company, in 2005, with the original management team spinning out the U.S. business in 2007 to focus on the rapidly growing North American market. MSN remains involved at a strategic level in the U.S. arm of 5th Finger.
“Brands are starting to realize the benefits of a fully integrated mobile approach, as an effective way to get the maximum bang for their buck from cross-platform campaigns,” said Campbell Corfe, CEO of 5th Finger. “Our mission is to bring our global insight, deep sector expertise and thought leadership from a market like Australia, which is regarded as highly evolved in the mobile marketing field, to U.S. brands and agencies. We’re excited about the challenge, and are looking forward to working closely with partners and clients to help extend the strategic reach of mobile marketing.”
5th Finger is led by CEO, Campbell Corfe, alongside the five company co-founders: Steen Andersson, VP of Marketing; Warren Billington, VP of Sales – Mobile Marketing; Patrick Collins, VP of Engineering; Matthew Costello, VP of Strategy and Luke Forman, VP of Media & Events.
About 5th Finger
5th Finger is the global authority in mobile marketing, offering a highly evolved, strategic approach and an advanced technology platform that delivers measurable results to marketers and brands.
5th Finger’s team delivers deep expertise across many industry sectors, including FMCG/Beverages, Media/TV and Live Events, as well as a fresh, innovative approach and industry-leading analysis and reporting capabilities.
The company is a proven, trusted partner for North America’s leading interactive agencies and helps the world’s biggest brands increase the overall value of their integrated marketing spend across diverse media channels and geographic boundaries.
Originally founded in Sydney, Australia in 1999, where it was acquired by ninemsn, 5th Finger is now established independently in North America, headquartered in San Francisco and with offices in New York and Sydney.
For more details, please visit http://www.5thfinger.com
