Directing duo Focus Creeps‘ new video for Beach Boys‘ "That’s Why God Made The Radio" serves as both a love letter to the sunny, surfs up, sexy Southern California lifestyle and as an homage to the legendary band’s five decade career. The narrative thread of the video represents all of the different eras that the Beach Boys‘ music has influenced such as ’50’s greasers, ’60’s outlaw biker guys and 70’s surfer hippies who converge on a party along side 80’s and 90’s twenty somethings where the Beach Boys are setting up representing the what’s old is new again aesthetic that is pervasive in today’s youth culture.
Click here to view “That’s Why God Made The Radio” online
"That’s Why God Made The Radio" was released by the band’s longtime label, Capitol Records, and was the lead single off of the reunion record of the same name. The album debuted higher than any previous Beach Boy’s release at No. 3 on the Billboard 200 album chart last week.
Deftly produced by Foundation Content’s Evan Cohen with masterful editing by Foundation partner James Levon Lipetzky, the video includes footage that was shot over a four day period all over LA. Focus Creeps‘ are comprised of Aaron Brown and Ben Chappell who says, "It was a thrill to work on a video for who I consider to be the best American rock band ever – true legends."
Credits
Client: Capitol Records
Directors: Focus Creeps (Aaron Brown and Ben Chappell)
Editor: James Levon Lipetzky
Foundation Producer: Evan Cohen
Commissioners: Randy Skinner and Danny Lockwood
About Foundation Content
Foundation Content is a full service production and post company with a focus on innovation, collaboration, and efficient execution designed to maximize creative potential across multiple platforms. Between their Culver City and Chicago offices, they house producers, writers, directors, editors, graphic artists, sound design, a top colorist, and stages, and handle projects from inception to exhibition. With the energy of an indie film company, experience of an established production / post house, and vision of a creative boutique, Foundation welcomes challenges big and small. Clients have included Chiat Day, Leo Burnett, BBDO, Warner Brothers Records, Domino Records, Levis, Target, and United Way. www.foundationcontent.com
