New York-based creative boutique and post house (">Goodpenny takes home top honors at the 2011 NAMIC Excellence in Multicultural Marketing Awards (EMMA). Their work on "The New American Reality" for Univision out of Parlor won first place for Marketing Tactics in Diversity Awareness. The web film weaves in cultural humor to examine the facts of the ever-growing Latin-American market and urges marketers to consider their advertising accordingly. The film, done through NY-based agency Parlor, was created in partnership with (">Goodpenny, who handled all Production, Post and Music on the web film.


Agency: Parlor, NY
Creative Director: Rodd Chant
Copywriter: Chiqui Cartagena

Post Production: (">Goodpenny
Executive Producer: John Cline
Designer: Maureen McGowan
Music Composer: David Wolfert

About (">Goodpenny
(">Goodpenny (( is an evolutionary artist-owned creative boutique and post house complimented by an amalgam of talent: award winning editors, vfx artists, designers, composers and creatives who have integrated into one space to produce content and deliver and uncompromised full service client experience across any and every channel.

From television to commercials, broadcast TV, film, branded content and online video, to digital and interactive implementations, viral and more.

If it can be done, we can do it. If it can't be done, we'll find a way to do it.