- Friday, Aug. 27, 2010
As the world of healthcare continues to evolve, the private sector is scrambling to keep up. An LA-based boutique ad agency, Standard Time, is promoting drug store giant CVS/pharmacy's answer to the increased demand for accessible healthcare. CVS' solution: the introduction of more advanced medical care in drug stores. The company's successful branch of Minute Clinics avails nurse practitioners and physician assistants to customers in need of general exams. Starting today, CVS will offer flu shots in every store, including Minute Clinic locations, administered by certified pharmacists and nurse practitioners. Customers can even select their desired appointment time and schedule their flu shot online.
Standard Time is ushering in the news with an integrated campaign that includes broadcast spots, interactive banner ads and shopper marketing. For basic care, drug stores are now competing with doctor's offices.
Standard Time's CVS "Flu Shot" campaign is aimed squarely at women on the go. The agency is laying groundwork with this demographic so women will increasingly look to CVS for family healthcare beyond prescription pickups and toothpaste. CVS aspires to veritable 'one stop shopping,' and this requires strategic consumer conditioning.
The interactive banner ads include a woman literally sneezing the words off of the web page. Bold but playful, the banner ads are an inventive way to grab short attention spans and direct customers to the CVS site.
The broadcast campaign, including ::30 Flutorial, open with a woman stating, "CVS/pharmacy and MinuteClinic make it easy to get a flu shot- even with my busy schedule." CVS allows customers to schedule their shot appointments online at whatever time they see fit. The program's accessibility is a convenient alternative to time-draining doctors visits.
CVS is making a major push to satisfy cash and time-strapped consumer demand for healthcare. Standard Time's campaign asks consumers to look at drug stores in a new way — a marketing mission which Standard Time agency appealingly fulfills.
Flu TV 2010
Production Company: Moxie Pictures
Director: Pam Thomas
Executive Producer: Lizzie Schwartz
Head of Production: Roger Zorovich
Line Producer: Elena Halvorson
Director of Photography: Tami Reiker
Editorial Company: Nomad LA
Editor: John Murray
Executive Producer: Susye Melega
Assistant Editor: Ryan Macdougall
VFX Company: Motion Theory
Senior Art Director: Mark Kudsi
Art Director: Rob Resella
Producer: Peter Nelson
Executive Producer: Javier Jimenez
Music Company: Rumble
Mix: Lime Studios
Sound Engineer: Loren Silber
Agency: Standard Time; Managing Director: Michael Sharp; Executive Creative Director: Amy Demas; Executive Producer: Nicole Lundy; Account Supervisor: Sarah Russell. Production Company: Moxie Pictures; Director: Pam Thomas; Executive Producer: Lizzie Schwartz; Head of Production: Roger Zorovich; Line Producer: Elena Halvorson; Director of Photography: Tami Reiker. Editorial Company: Nomad LA; Editor: John Murray; Executive Producer: Susye Melega; Assistant Editor: Ryan Macdougall. VFX Company: Motion Theory; Senior Art Director: Mark Kudsi; Art Director: Rob Resella; Producer: Peter Nelson; Executive Producer: Javier Jimenez. Music Company: Rumble; Mix: Lime Studios; Sound Engineer: Loren Silber