- Wednesday, Aug. 25, 2010
Evolve Media, a unique global brand architect in the digital space, today announced the launch of Springboard Studios, a branded entertainment division producing close to 1,000 original video segments a year and distributing the video across an arsenal of targeted premium publishing sites.
Springboard Studios creates, produces, and edits all original high quality video editorial for Evolve's publishing division, AtomicOnline, which owns and operates media properties such as SheKnows, CraveOnline, theFashionSpot and GameRevolution as well as for Gorilla Nation, which represents the online ad inventory for over 500 premium publishers. Combined with Evolve's Springboard Platform, a proprietary video technology providing publishers with video content management tools and ad products, Springboard Studios is a one-stop branded entertainment video solution.
Some of the recent original video series that have been produced by Springboard include "Home Stretch" a reality series about moms teaming up with professional decorators to remodel living spaces such as nurseries, home offices and more. Another reality series called "Families Collide," follows couples who are about to meet their in-laws for the first time. Both series are currently running on SheKnows. To cater to the male demographic, Springboard Studios created "Fanboy Fun House" which delivers a variety style show with a fanboys insider look at the "most craved" topics in movies, gaming, comics, sports, gadgets and more which runs on CraveOnline. Springboard Studios has created original video series that have been sponsored by major brands such as AT&T, Febreze, U.S. Cellular, and Midol.
"Springboard Studios allows us to provide marketers with the ultimate video advertising package by being able to conceptualize and produce a video series and then distribute the series as well as any accompanying ad units across our premium publishing sites," states Brian Fitzgerald, President of Evolve Media Corp. "We have already tested out this model by developing several original video series for top brands which have resulted in millions of video views as well as repeat visitors returning each week to watch the series."
Springboard Studios has two studio locations, one at the Evolve headquarters in Los Angeles and another in Scottsdale, AZ at the SheKnows.com headquarters.
About Evolve Media
Evolve Media (http://www.evolvemediacorp.com/) is a unique global brand architect in the digital space. Evolve brings together four synergistic companies to create one compelling offering: Gorilla Nation, the world's largest brand ad sales company that specializes in targeting affinity audiences; AtomicOnline, publisher of large digital media properties, such as SheKnows (now #3 on Comscore for Women), CraveOnline, TheFashionSpot and GameRevolution; Springboard Studios, a one-stop branded entertainment video solution, and Double Helix, a creative and interactive marketing team comprised of over 40+ web designers and developers. Evolve offers brand marketers digital brand campaigns that can achieve both significant reach among key audiences and contextual environments that together have been proven to increase key brand effectiveness. To drive the best results we offer best-in-class integration and creative solutions tailored to specific brand objectives. Evolve's primary mission is to provide marketers with unique, integrated creative programs across branded consumer content sites, allowing a brand to get engaged with a passionate, influencer audience in a way that converts them into a brand evangelist. Moreover, Evolve can leverage these capabilities against a platform of over 600+ sites, reaching 300 million people globally each month.