- Tuesday, Aug. 24, 2010
Motion design & production studio Royale is excited to celebrate its third anniversary this summer. Founded in Los Angeles in 2007 by Partners Brien Holman, Jayson Whitmore, and Jen Lucero, Royale has created world-class, original content for commercials, music videos, multimedia, and broadcast design, as well as graphics packages for live environments.
The studio's ongoing success is bolstered by its ability to listen and collaborate wholeheartedly, to bring a healthy dose of inspiration and humor, and to integrate artistry, design and production into its projects.
"As we welcome year three, we're honored that clients, new and existing, see us as a trusted creative partner," says Jayson Whitmore, Royale Creative Director/Partner. "We're increasingly being asked to direct shoots or to spearhead complete production and design – which is a great way to demonstrate the kind of thinking clients get from us. Our vision for the company has never wavered: be passionate about what you do, find inspiration anywhere, and create a fun, relaxed environment for our clients and talent. We're excited for what this next year has in store for us."
"We wouldn't have been able to come this far or accomplish so much without our clients and artists, who continue to champion and challenge us," adds Brien Holman, Royale Creative Director/Partner.
Royale's third year saw the cultivation of new creative relationships, and the strengthening of existing ones, with major networks including Disney, FUEL TV, and Discovery Channel, as well as top agencies such as Saatchi & Saatchi, TBWA\Chiat\Day, Droga5 and McGarryBowen. In addition to a heavy shoot schedule, the team also experienced an increase in photoreal work for products and cars, such as Nike and Toyota. Another collaborative highlight was a re-brand exploration with longtime client Comedy Central.
"Royale is a collection of good people that love what they do," says Chris Scarlata, Comedy Central Design Director. "Together, their passion, creativity and integrity are beyond compare. As a Design Director, I know that I can talk with them and that they hear me. They manage multiple points of feedback and input from multiple parties and never allow it to get in the way of creating incredible work. As a creative team, Brien and Jayson bring their unique talents and skills together for elegant collaboration or work to each of their specialties to bring a wider range of solutions to the table. Between them, they seem to be able to handle any creative challenge while still maintaining that signature Royale craft and flare."
Draft FCB Managing Director/Producer Terri Bevacqua and Creative Director Dennis Pettigrew comment, "We've been working with Royale for five months now, and in that time we've produced three, great Taco Bell spots. The key to our relationship with Royale is the people. They're real, hardworking, down-to-earth, and a terrific bunch of people to work with. Royale brings creative thinking and fresh ideas to the table; they don't just execute. We hope they keep doing what they're doing."
The finishing touch on Royale's third year as a premiere motion design and production studio was its recent Gold Awards at Promax|BDA for its work on McDonald's via Leo Burnett UK, Comedy Central and FUEL TV.
Partners Brien Holman, Jayson Whitmore, and Jen Lucero launched Royale in 2007 with a two-fold mission: cultivate a studio with projects they believe in as artists; and pioneer a studio culture conducive to a collaborative atmosphere that allows clients and staff to thrive creatively. Spanning all aspects of concept creation to execution, Royale creates unforgettable experiences where its storytelling savvy, design sensibilities, and cinematic production knowledge are brought to bear. No client walks away without the Royale treatment: innovative, boundary-breaking artistry that bring ideas to life in bold and extraordinary ways.