- Monday, Sep. 14, 2009
Blackmagic Design announced today that world leading post production facility, Smoke & Mirrors has purchased two DaVinci Resolve R360 systems at IBC 2009.
One DaVinci Resolve will be installed in the company's London facility and the other DaVinci Resolve will be installed in their New York facility. Smoke & Mirrors will be using their new DaVinci Resolve R360 systems for cutting edge television commercials and music videos, keeping the company at the leading edge of creative workflows in their international markets.
Ben Eagleton, Smoke & Mirrors' Head of Color, comments, "It's the best system out, that's designed for colorists by colorists and we're thrilled!"
"We are extremely excited to be installing DaVinci Resolve into two of the worlds most exciting and creative post production facilities," said Peter Barber, Director of Post Production, Blackmagic Design. "We are seeing increased excitement around the DaVinci products at IBC 2009 with a corresponding increase in sales to major companies such as Smoke & Mirrors. Our DaVinci IBC booth has been jammed packed with customers during the whole show and the response to the recent announcement of DaVinci being purchased by Blackmagic Design has been 100% positive! This new Smoke and Mirrors order just confirms the excitement around Blackmagic Design and DaVinci, and we are incredibly honored to be part of the Smoke & Mirrors creative workflow."
Blackmagic Design's DaVinci Resolve is unique as it supports more real time color correction than any other system. This advantage is because DaVinci Resolve is not limited by the performance of the computer it's running on. DaVinci Resolve eliminates this performance barrier because its based on a cluster of computers with high performance GPU cards, so all processing is always real time. This means DaVinci Resolve has the power of a super computer for the real time performance of all color grades even when using dozens of primaries, secondaries, power windows™, multi point tracking, blurs, and more. Even native 4K resolutions, stereoscopic 3D and real time grading direct from RED raw R3D files can be handled with ease.
About Smoke & Mirrors
Smoke & Mirrors is a highly creative and dedicated visual effects and post production company, providing international excellence, innovation and expertise for the advertising, film and music video industries. Established in 1995 as the original post boutique, Smoke & Mirrors has since consistently delivered exciting, visually stimulating and contemporary work. With extensive offices in London, New York and Shanghai, Smoke & Mirrors has a superb reputation, which is recognized worldwide through the companies many awards and commendations.
About Blackmagic Design
Blackmagic Design creates the world's most advanced video editing products, color correctors, video converters, routers, waveform monitors and film restoration software for the feature film, post-production and television broadcast industries. Blackmagic Design's DeckLink capture cards launched a revolution in the television industry, while the company's converters, Videohub routers and UltraScope waveform monitoring continue to make advanced post production tools affordable to thousands of creative professionals. Blackmagic Design's DaVinci Emmy™ award winning color correction products have dominated the television industry since 1984 and continue ground breaking innovations including stereoscopic 3D and 4K workflows. Founded by world leading post production editors and engineers, Blackmagic Design has offices in the USA, UK, Japan, Singapore, and Australia. For more information, please check www.blackmagic-design.com.