- Tuesday, Sep. 8, 2009
Trailer Park, the industry's leading entertainment marketing agency, continues to grow its interactive practice, and concurrently has named Tom Walker to the post of Co-Managing Director, Digital. Walker joins Evan Geerlings, who was named Co-Managing Director and Vice President/Business Development, Digital, earlier this year. Rick Eiserman, CEO, Trailer Park, made the announcement.
Mr. Eiserman said, "We are delighted to have Tom Walker become the newest addition to our growing interactive practice. Tom has a strong background in working with major entertainment industry clients in all aspects of the digital space, including web, mobile and social media. At a time when the space is constantly evolving – Tom's unique blend of strategy, creative and vision are a tremendous asset to both the agency and our clients."
Adds Mr. Walker, "Trailer Park combines a rich heritage of creating unique brand experiences with a robust technology practice that is already pushing the boundaries of the interactive space including widgets, apps and interactive television."
Walker continues, "With a 250+ creative staff and state of the art production engine, we're well positioned to meet the changing needs of today's clients. Together, we can create campaigns swiftly, inexpensively and professionally that comprise key web, mobile and social media components vital to reaching today's consumer base."
ABOUT TOM WALKER
Prior to joining Trailer Park, Tom Walker had been Executive Director of the interactive agency Firstborn Multimedia since 2007. There, his clients and agency partnerships included Warner Bros., MGM, Corbis Images, 2K Sports, SoCal Honda, U.S. Cellular, Harrah's, Fox Broadcasting, A&E Television Networks Int'l, Toshiba, Shaklee and HBO, among others. Earlier, Walker was Director of Interactive with Venables Bell & Partners, San Francisco, from 2006-07. During this time, his clients were HBO, Pacific Gas & Electric (PG&E), Barclays Global, Coca Cola Company, Audi USA, Orville Redenbacher and Slim Jim (ConAgra Foods).
For the four years previous (2002-06,) Walker worked for Williams-Sonoma, Inc., as Director of Internet Creative Services – Pottery Barn Brands. He provided interactive creative oversight for Pottery Barn, Pottery Barn Kids, and PBteen. While working with the agency AKQA (2001 – 2002) in San Francisco, Walker served as Director of Production – Interactive, Print, and Broadcast, with clients including Visa, Palm, Progressive Insurance, Lucas Arts, macys.com, and KNTV-NBC. From 1999-2001, Walker was VP, Brand Building and Advertising—Interactive Project Management, with Marchfirst.
ABOUT TRAILER PARK
Based in Hollywood, California, Trailer Park is the industry's leading entertainment marketing agency, with clients working across the full media spectrum, including major studio and indie film releases, broadcast and network
television networks, channels and programs, home entertainment media, including DVD releases and video games, Broadway and live theatre presentations, sports projects, music, and original content for the Web.
Trailer Park, a collection of creative boutiques, specializes in the conception, design, production and implementation of audio/visual, print and web promotional campaigns for every segment of the entertainment industry.
Among Trailer Park's clients are Twentieth Century Fox, Walt Disney Pictures, Warner Bros. Pictures, Universal, Columbia Pictures, ABC, Activision, Buena Vista Home Entertainment, Disney, Paramount, and Warner Home Video, to name just a few. For more information, please see: www.trailerpark.com