- Tuesday, Sep. 1, 2009
Susan Treacy has joined Leo Burnett USA as its newest senior vice president/creative director. The advertising veteran and awarded creative joins the agency with 16 years experience of creating acclaimed traditional, digital and experiential work. In her new role, she'll support the Hallmark business and other brands by leading creative initiatives and strategy.
"Susan's experience is precisely the kind we're seeking," said Mark Tutssel, global chief creative officer at Leo Burnett. "Her talent, passion and track record are sure to inspire great work here. I'm proud to have her aboard."
Most recently, Treacy served as executive creative director at 22squared in Atlanta overseeing work for Caribou Coffee, Southeast Toyota and Florida's Natural Orange Juice. She also helped pitch and win CBS Sports.com Fantasy Football and Red Brick Ale. Prior to this, Treacy worked at Fallon and TBWA/Chiat/Day, creating traditional and interactive work for various brands, including Nordstrom, BMW, KitchenAid, Adidas, Fox Sports, MTV and many others.
"It's an honor to join Leo Burnett," said Treacy. "The talent, opportunities and brands are great. I'm really looking forward to being a part of it all."
Treacy has been recognized internationally, garnering numerous industry awards from the Cannes Lions International Advertising Festival, The One Show, New York Art Director's Club, The Clios, Effies and others. Treacy is also a sought-after advertising critic, serving as a judge for The One Show, The Andy's, The Athenas, New York Art Director's Club, as well as instructing at the Miami Ad School.
About Leo Burnett Company Inc -- www.leoburnett.com, www.arcww.com/us/
Leo Burnett Company Inc. is the parent company of the Arc and Leo Burnett brands in the US. It is one of the world's largest agency networks and a subsidiary of Publicis Groupe (www.publicisgroupe.com), the world's fourth-largest communications company. The Leo Burnett Group holds people at the center of their strategic thinking, technological innovation and creative ideas, focusing first and foremost on human behavior before attempting to tell a brand's story.
This approach ensures that people who buy into client brands believe in them all the more. With expertise in mass advertising and digital, retail and promotional marketing, The Leo Burnett Group partners with blue-chip clients such as The Coca-Cola Company, Kellogg, McDonald's, Hallmark, Allstate, P&G and Nintendo.
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