- Monday, Jul. 28, 2008
TNS Technology is to launch the world's largest syndicated research project measuring the converging markets of mobile telecoms, fixed line, broadband and Pay TV.
TNS ComTech has gone live this month with data collection and will undertake more than 1.2 million interviews across the UK, France, Germany, Spain and Italy during its first year.
170,000 panellists delivering information every four weeks will provide detailed, accurate and timely information to companies in this dynamic and ever-changing market By going back to the same panellists over time, TNS ComTech will deliver detailed consumer profiling and actual behaviour to aid market and brand performance, market testing and campaign planning, segmentation sizing and design and full competitor and named account intelligence.
TNS ComTech has been operating successfully in the UK for six years – with the majority of the UKbased mobile operators and handset manufacturers already subscribing. This new pan-European roll out comes in response to the ever-increasing globalisation of the communication technology marketplace, with clients increasingly requiring local country and regional insights, which can be easily compared and translated across territories.
Nic Lewisohn, Global Director of Syndicated Services for TNS Technology, comments: "TNS ComTech takes the market into a new era of syndicated research. Our aim has been to establish a unique and globally consistent benchmark for multi-country market measurements, delivering detailed insight into consumer behaviour and attitudes, retail store information and competitor intelligence to
support local and global campaigns, The syndicated nature of the service gives clients easy access to a product that would normally need a significant amount of investment if bespoke."
TNS ComTech will deliver 13 four-weekly reports per year, with the first to be issued in October 2008.
TNS is a global market information and insight group.
Its strategic goal is to be recognised as the global leader in delivering value-added information and insights that help its clients make more effective business decisions.
TNS delivers innovative thinking and excellent service across a network of 80 countries. Working in partnership with clients, TNS provides high-quality information, analysis and insight that improves understanding of consumer behaviour.
TNS is the world's leading provider of customised services, combining sector knowledge with expertise in the areas of Product Development & Innovation, Brand & Communications, Stakeholder Management, Retail & Shopper and Customer Intelligence. TNS is a major supplier of consumer panel, media intelligence and audience measurement services.
For more information about TNS, please visit http://www.tnsglobal.com/