Ad agency Grey and client 3M turned once again to long-time collaborator, production company Twist, for a new commercial for Scotch-Brite™. After collaborating on numerous commercial spots with Twist Director/DP Rich Michell over the past several years; the storyboards for this new Scotch-Brite™ spot clearly required the comedic talents of nationally renowned Twist Comedy Director Matt Pittroff.nn Colleen O'Mara
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www.hypeworld.com We may not get a second chance to make a first impression, but when the opportunity presents itself to right our wrongs in time for Christmas, we should seize the moment. In a new holiday spot for Toyota, a little boy realizes he is probably on Santa’s “Naughty List” and resolves to do something about it. The spot was created via Conill Advertising, produced by MJZ, directed by Fredrik Bond, and edited by Tim Thornton-Allan of Union Editorial/Los Angeles and Marshall Street Editors/London.
Watching a program on his iPad in the back seat of his dad’s Toyota Tundra, our young protagonist receives a warning: “If you’ve been naughty, Santa won’t bring you any presents.” The lad wastes no time: “Papa! Turn back!” he commands.
Father and son proceed to make the rounds, stopping at school, the neighbors, and elsewhere around the neighborhood, to set things right and deliver apologies. The boy even goes so far as to make amends with his little sister - returning the head of a favorite doll.
The child’s restitution has the desired effect, and on Christmas morning, he receives exactly the gift he’d asked for. Judging by what he does next, he may have his work cut out for him next year, but we can all just take things one “Naughty List” at a time. Read More
nTo view the new Scotch-Brite™ commercial, “Stay Clean,” directed by Pittroff GO HERE.nn”I was really excited to work with Grey on this project and to be a part of brave direction for 3M,” details Director Matt Pittroff. “It was a job that demanded a ton of preparation and constant communication with the agency. Grey’s relationship with 3M is long-standing; and, in this day and age, those relationships must be coveted. I think we did a great job of honoring the Agency/Client process while pushing the creative as far as we could. Comedy is uncharted territory for the brand and we, as a creative team, wanted to make sure that this wasn’t the first and last time. I am really proud of the work, and hope that the ‘Listeners’ live on. I can see Heather now, chasing down an unsuspecting sponge shopper in her senior scooter while Steve, her trusted boom guy, aimlessly records the sound of soup cans.”nnTwist Executive Producer Amyliz Pera, based in New York, has collaborated with 3M on numerous commercial campaigns with several of her Directors. “3M and Grey have really done a great job of creating a contemporary look and feel to their work, which reflects the innovation of their brand,” she says. “Since Twist Director Rich Michell was part of that with his table-top and people work, we knew Matt Pittroff would be a perfect fit as a comedy Director — to carry the torch but add humor. Most people usually don’t think of comedy Directors as placing a high priority on visual style, but Matt is rare. He has just the right amount of OCD, and places a lot of emphasis on cultivating the right look and tone. He has thought about every item put in front of his camera. I would shop at his supermarket, if he ever wanted to open one.”nnCreditsnnClient: Scotch-Brite™| 3MnSpot Titles: “Stay Clean“nnAdvertising Agency: Grey GroupnPartner: Ken DowlingnExecutive Creative Director: Jeff OdiornenVP, Creative Director: Jeff WinenAssociate Creative Director: Anthony ColemannProducer: Tricia BowmannAccount Director: Mark AmorellinAccount Supervisor: Erin MetcalfnAccount Executive: Allison PoslusznynAssistant Account Executive: Chelsea AthornnBroadcast Business Manager: Cece CritchleynBroadcast Business Manager: Lisa JohnsonnnProduction Company: TwistnDirector: Matt Pittroff nDirector of Photography: Andy LiliennExecutive Producers: Jim Geib, Amyliz PeranAssociate Producer: Alissa LiebertnLine Producer: Steve BlairnnLocation shot: Los AngelesnnEditorial & Visual Effects Company: SubvoyantnOwner/Editor: Jason CaciopponExecutive Producer: Adam DugasnnAbout TwistnA global production company, Twist has offices in New York and Minneapolis. Headed by EP/President Jim Geib and EP Amyliz Pera, the
Union’s Tim Thornton-Allan Edits Santa’s ‘Naughty List’ for Toyota
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