Ad agency Grey and client 3M turned once again to long-time collaborator, production company Twist, for a new commercial for Scotch-Brite™. After collaborating on numerous commercial spots with Twist Director/DP Rich Michell over the past several years; the storyboards for this new Scotch-Brite™ spot clearly required the comedic talents of nationally renowned Twist Comedy Director Matt Pittroff.nn
nTo view the new Scotch-Brite™ commercial, “Stay Clean,” directed by Pittroff GO HERE.nn”I was really excited to work with Grey on this project and to be a part of brave direction for 3M,” details Director Matt Pittroff. “It was a job that demanded a ton of preparation and constant communication with the agency. Grey’s relationship with 3M is long-standing; and, in this day and age, those relationships must be coveted. I think we did a great job of honoring the Agency/Client process while pushing the creative as far as we could. Comedy is uncharted territory for the brand and we, as a creative team, wanted to make sure that this wasn’t the first and last time. I am really proud of the work, and hope that the ‘Listeners’ live on. I can see Heather now, chasing down an unsuspecting sponge shopper in her senior scooter while Steve, her trusted boom guy, aimlessly records the sound of soup cans.”nnTwist Executive Producer Amyliz Pera, based in New York, has collaborated with 3M on numerous commercial campaigns with several of her Directors. “3M and Grey have really done a great job of creating a contemporary look and feel to their work, which reflects the innovation of their brand,” she says. “Since Twist Director Rich Michell was part of that with his table-top and people work, we knew Matt Pittroff would be a perfect fit as a comedy Director — to carry the torch but add humor. Most people usually don’t think of comedy Directors as placing a high priority on visual style, but Matt is rare. He has just the right amount of OCD, and places a lot of emphasis on cultivating the right look and tone. He has thought about every item put in front of his camera. I would shop at his supermarket, if he ever wanted to open one.”nnCreditsnnClient: Scotch-Brite™| 3MnSpot Titles: “Stay Clean“nnAdvertising Agency: Grey GroupnPartner: Ken DowlingnExecutive Creative Director: Jeff OdiornenVP, Creative Director: Jeff WinenAssociate Creative Director: Anthony ColemannProducer: Tricia BowmannAccount Director: Mark AmorellinAccount Supervisor: Erin MetcalfnAccount Executive: Allison PoslusznynAssistant Account Executive: Chelsea AthornnBroadcast Business Manager: Cece CritchleynBroadcast Business Manager: Lisa JohnsonnnProduction Company: TwistnDirector: Matt Pittroff nDirector of Photography: Andy LiliennExecutive Producers: Jim Geib, Amyliz PeranAssociate Producer: Alissa LiebertnLine Producer: Steve BlairnnLocation shot: Los AngelesnnEditorial & Visual Effects Company: SubvoyantnOwner/Editor: Jason CaciopponExecutive Producer: Adam DugasnnAbout TwistnA global production company, Twist has offices in New York and Minneapolis. Headed by EP/President Jim Geib and EP Amyliz Pera, the window.addEventListener('DOMContentLoaded', function() {
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Colleen O'Mara at Hype 310.839.9834 x103 Contact Colleen via email www.hypeworld.com
Liz Charky Directs a Playful and Reflective Video For Henry Hall’s “Tiny Door”
Directed by Liz Charky, the music video for Henry Hall’s ‘Tiny Door’ is a playful and profound exploration of the song’s intriguing perspective on love. Silly moments and serious heartbreak are skillfully weaved together in a series of cheeky, dreamy, profound, and sometimes psychedelic scenes. “I am a huge fan of love songs that have an unusual, hyper-specific perspective on love,” says Hall. “That’s what I wanted to do with ‘Tiny Door.’ It’s about loving someone unconditionally while recognizing that love is something that isn’t always straightforward — I think that’s something we all attempt to come to terms with in our lives. I thought it was a unique yet universal detail about love and therefore an intriguing subject matter for a song. Even though the song is a ballad at its core, it still has a lighthearted sense of humor to it — that’s really portrayed well by Liz, and Ellin Aldana, our cinematographer.” Charky explains, “When I first listened to the song, I felt it was a love song full of longing with a kind of wishful melancholy. As I spoke with Henry about his intention behind the lyrics and sound, I was assured that I'd need to explore heartbreak in a nuanced way – with a degree of levity and playfulness. For me, falling in and out of love runs the full course of human expression. Love and heartbreak can be so emotionally intense and sometimes lonely, other times quite goofy or liberating. In developing the concept, I focused on both the literal and figurative ways that falling in and out of love might look like. So, you see Henry and co-star Franny Arnautou falling, flying, dancing, raging, winking, smiling, and... Read More