38 Studios was recently called upon to collaborate with MTV on a series of 7 television promo spots for the 2010 MTV Video Music Awards, featuring Chelsea Handler, host of E!’s late night hit “Chelsea Lately.”
The spots provide a voyeuristic peek into Chelsea’s writers’ room as she, assistant Chuy, and her staff of comics brainstorm new material in preparation for Chelsea’s gig hosting the 2010 VMAs. Laced with Chelsea’s no-holds-barred brand of humor, the spots skewer the entire universe of celebrity and pop culture—everyone from Lady Gaga, Snooki of “Jersey Shore,” and Ke$ha to Kid Rock, Mickey Mouse, and of course, Chelsea herself—is a target.
In one spot, titled “Toothbrush,” Chelsea resists mutiny in the writers’ room as her staff makes a list of possible replacements for the VMA hosting gig—not seeming to care their boss is standing right there. In “Seating Chart,” a fed-up Kid Rock shows Chelsea how he really feels about her.
Sound designer/mixer Adam Charity of 38 Studios provided his services and also composed the music for “Seating Chart,” the spot featuring Kid Rock. The promos were directed by Kim Nguyen of MTV. “Seating Chart” was chosen by Bestadsontv.com as one of the top spots for the week of September 22.
“Working with Adam is great because he always has a lot of good instincts and suggestions. Also the vibe at 38 Studios is chill so it’s a fun place to get some good work done,” Nguyen said.
“These spots were so much fun. Kim is one of my favorite creatives. Her talents combined with Chelsea Handler’s and the awesome platform of the VMAs make the work really stand out,” said Charity.
The 2010 Video Music Awards aired September 12, 2010 on MTV.
To view the spots, please visit http://postspots.com/d/j/71afb1f5a2
