32TEN Studios recently hosted Jessen Productions, a local area production company, which just wrapped a nationally syndicated PSA as part of a “Don’t Text and Drive” campaign, on behalf of the auto body industry. nnEntitled “Text Crash,” the :30 PSA spot shows a young woman texting while driving, which causes her to run a red light and crash into another vehicle. In the eerie-aftermath, against the wail of the approaching sirens, we hear the “ping” of an incoming text: a friend wondering where she is. The message “Please don’t text and drive. We don’t need the business that bad” then fades up, followed by the logo placement, for which each local area auto body shop sponsoring the PSA in their local community can advertise itself. nn
nTo view this PSA online, please click here.nnWriter/director Chuck Jessen of Jessen Productions, a tenant at 32TEN Studios, shot the actual car crash in the back lot of the studio, after determining that trying to stage a crash at an actual city intersection would be too involved and expensive. Having had shot the street-driving scenes previously, Jessen used a cable mechanism to crash the two vehicles together in the 32TEN backlot so no actors or crew would be put at risk and no traffic disruption would occur in the community.nn”We were able to pull off the crash effect successfully, with the help of 32TEN’s large green screen, as well as some skillful digital compositing and editing,” said Jessen. “Without the involvement of 32TEN Studios, this crash-concept would have been too cost-prohibitive,” Jessen added.nn”Text Crash” is just the latest of 17 collision repair commercials produced by Jessen and licensed to auto body shops across the US and Canada through his marketing company, PreFab Ads.nnText Crash CreditsnClient: Blake’s Auto Body and n11 Independent auto body shops across the U.S.nAgency: PreFab AdsnProduction company: Jessen Productions LLC, San Rafael, CAnWriter/Director/Producer: Chuck JessennDirector of Photography: Vance PipernKey Gaffer: Ken MartininKey Grip: Dan ShimernEditors: Gerry Beyer, Daniel CohennTalent: Leah Sawick, Eldon HodginnStudio Facility: 32TEN StudiosnnAbout 32TEN StudiosnLaunched in early 2012 by longtime entertainment industry leaders Tim Partridge and Greg Maloney, 32TEN Studios is a production services company offering digital and practical FX, as well as stage rentals, and whose facility was designed and first occupied by ILM. The company provides its services to producers of major motion pictures, independent films, TV programs, commercials, industrials, web content and multi-media projects.n n32TEN Studios is located at 3210 Kerner Blvd., San Rafael, CA, 94901.nThe phone is 800 717 3210, and the website is: www.32ten.com
Contact:
Media Contact for 32TEN Studios: Dan Harary The Asbury PR Agency Beverly Hills, CA 310/859-1831 Contact Dan via email
Who Needs Los Angeles? We Do.
One doesn't have to be a statistician to know that there are fewer commercials being shot in the U.S. today for the American market than ever before, and a dramatic decrease in L.A. in particular. In the last five years, as reported by FilmLA (the office tasked with issuing permits), L.A. commercial production has dipped 31 percent. But here’s the thing: This doesn’t mean that L.A. has lost its importance as the production center of the world. Production in L.A. is vital. It is the go-to. It’s where you can count on access to exemplary crews, a support infrastructure second to none, varied location and backlot options, a large population of on-screen talent and (fairly) predictable weather. The fact is, with overall decline and now the devastation of the fires, we’re on the brink of losing this mainstay resource. Without employment opportunities and now many without homes, talented and trained crew are bound to leave either the industry or the LA area for other opportunities, unless there are enough job opportunities to sustain a solid living. Now is the time when we ALL must support and bolster this community. Production is needed in L.A., now! Of course, advertising is a business, and marketers’ money should be spent as efficiently as possible, BUT we have to think beyond each production and know that if we lose the incredible resource of L.A. production as we know it, then marketers, agencies and the industry loses in the long run. Over the past several days, some agencies have issued directives to production companies that are unilaterally pushing upcoming production options out of L.A. The fact is L.A. is a large area, and many sections of the city and county are not directly impacted... Read More
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