32TEN Studios recently hosted Jessen Productions, a local area production company, which just wrapped a nationally syndicated PSA as part of a “Don’t Text and Drive” campaign, on behalf of the auto body industry. nnEntitled “Text Crash,” the :30 PSA spot shows a young woman texting while driving, which causes her to run a red light and crash into another vehicle. In the eerie-aftermath, against the wail of the approaching sirens, we hear the “ping” of an incoming text: a friend wondering where she is. The message “Please don’t text and drive. We don’t need the business that bad” then fades up, followed by the logo placement, for which each local area auto body shop sponsoring the PSA in their local community can advertise itself. nn
nTo view this PSA online, please click here.nnWriter/director Chuck Jessen of Jessen Productions, a tenant at 32TEN Studios, shot the actual car crash in the back lot of the studio, after determining that trying to stage a crash at an actual city intersection would be too involved and expensive. Having had shot the street-driving scenes previously, Jessen used a cable mechanism to crash the two vehicles together in the 32TEN backlot so no actors or crew would be put at risk and no traffic disruption would occur in the community.nn”We were able to pull off the crash effect successfully, with the help of 32TEN’s large green screen, as well as some skillful digital compositing and editing,” said Jessen. “Without the involvement of 32TEN Studios, this crash-concept would have been too cost-prohibitive,” Jessen added.nn”Text Crash” is just the latest of 17 collision repair commercials produced by Jessen and licensed to auto body shops across the US and Canada through his marketing company, PreFab Ads.nnText Crash CreditsnClient: Blake’s Auto Body and n11 Independent auto body shops across the U.S.nAgency: PreFab AdsnProduction company: Jessen Productions LLC, San Rafael, CAnWriter/Director/Producer: Chuck JessennDirector of Photography: Vance PipernKey Gaffer: Ken MartininKey Grip: Dan ShimernEditors: Gerry Beyer, Daniel CohennTalent: Leah Sawick, Eldon HodginnStudio Facility: 32TEN StudiosnnAbout 32TEN StudiosnLaunched in early 2012 by longtime entertainment industry leaders Tim Partridge and Greg Maloney, 32TEN Studios is a production services company offering digital and practical FX, as well as stage rentals, and whose facility was designed and first occupied by ILM. The company provides its services to producers of major motion pictures, independent films, TV programs, commercials, industrials, web content and multi-media projects.n n32TEN Studios is located at 3210 Kerner Blvd., San Rafael, CA, 94901.nThe phone is 800 717 3210, and the website is: www.32ten.comMedia Contact for 32TEN Studios: Dan Harary The Asbury PR Agency Beverly Hills, CA 310/859-1831 Contact Dan via email
Liz Charky Directs a Playful and Reflective Video For Henry Hallโs “Tiny Door”
Directed by Liz Charky, the music video for Henry Hallโs โTiny Doorโ is a playful and profound exploration of the songโs intriguing perspective on love. Silly moments and serious heartbreak are skillfully weaved together in a series of cheeky, dreamy, profound, and sometimesย psychedelicย scenes. โI am a huge fan of love songs that have an unusual, hyper-specific perspective on love,โ says Hall. โThatโs what I wanted to do with โTiny Door.โ Itโs about loving someone unconditionally while recognizing that love is something that isnโt always straightforward โ I think thatโs something we all attempt to come to terms with in our lives. I thought it was a unique yet universal detail about love and therefore an intriguing subject matter for a song. Even though the song is a ballad at its core, it still has a lighthearted sense of humor to it โ thatโs really portrayed well by Liz, and Ellin Aldana, our cinematographer.โ Charky explains, โWhen I first listened to the song, I felt it was a love song full of longing with a kind of wishful melancholy. As I spoke with Henry about his intention behind the lyrics and sound, I was assured that I'd need to explore heartbreak in a nuanced way โ with a degree of levity and playfulness. For me, falling in and out of love runs the full course of human expression. Love and heartbreak can be so emotionally intense and sometimes lonely, other times quite goofy or liberating.ย In developing the concept, I focused on both the literal and figurative ways that falling in and out of love might look like. So, you see Henry and co-star Franny Arnautou falling, flying, dancing, raging, winking, smiling, and... Read More