32TEN Studios recently hosted Jessen Productions, a local area production company, which just wrapped a nationally syndicated PSA as part of a “Don’t Text and Drive” campaign, on behalf of the auto body industry. nnEntitled “Text Crash,” the :30 PSA spot shows a young woman texting while driving, which causes her to run a red light and crash into another vehicle. In the eerie-aftermath, against the wail of the approaching sirens, we hear the “ping” of an incoming text: a friend wondering where she is. The message “Please don’t text and drive. We don’t need the business that bad” then fades up, followed by the logo placement, for which each local area auto body shop sponsoring the PSA in their local community can advertise itself. nn
nTo view this PSA online, please click here.nnWriter/director Chuck Jessen of Jessen Productions, a tenant at 32TEN Studios, shot the actual car crash in the back lot of the studio, after determining that trying to stage a crash at an actual city intersection would be too involved and expensive. Having had shot the street-driving scenes previously, Jessen used a cable mechanism to crash the two vehicles together in the 32TEN backlot so no actors or crew would be put at risk and no traffic disruption would occur in the community.nn”We were able to pull off the crash effect successfully, with the help of 32TEN’s large green screen, as well as some skillful digital compositing and editing,” said Jessen. “Without the involvement of 32TEN Studios, this crash-concept would have been too cost-prohibitive,” Jessen added.nn”Text Crash” is just the latest of 17 collision repair commercials produced by Jessen and licensed to auto body shops across the US and Canada through his marketing company, PreFab Ads.nnText Crash CreditsnClient: Blake’s Auto Body and n11 Independent auto body shops across the U.S.nAgency: PreFab AdsnProduction company: Jessen Productions LLC, San Rafael, CAnWriter/Director/Producer: Chuck JessennDirector of Photography: Vance PipernKey Gaffer: Ken MartininKey Grip: Dan ShimernEditors: Gerry Beyer, Daniel CohennTalent: Leah Sawick, Eldon HodginnStudio Facility: 32TEN StudiosnnAbout 32TEN StudiosnLaunched in early 2012 by longtime entertainment industry leaders Tim Partridge and Greg Maloney, 32TEN Studios is a production services company offering digital and practical FX, as well as stage rentals, and whose facility was designed and first occupied by ILM. The company provides its services to producers of major motion pictures, independent films, TV programs, commercials, industrials, web content and multi-media projects.n n32TEN Studios is located at 3210 Kerner Blvd., San Rafael, CA, 94901.nThe phone is 800 717 3210, and the website is: www.32ten.comMedia Contact for 32TEN Studios: Dan Harary The Asbury PR Agency Beverly Hills, CA 310/859-1831 Contact Dan via email
Pioneering The Visual Narrative: Bobola Oniwura’s Impact on Nollywood’s Cinematic Evolution
Nollywood is in the middle of a visual revolution, and at its core is Bobola Oniwura, the mastermind behind some of the industry’s most striking cinematic transformations. Oniwura is a pioneering colorist whose unique approach to film aesthetics has set new standards for how Nigerian stories are told on screen. From the gritty realism of King of Boys: The Return of the King to the vibrant energy of A Tribe Called Judah, Oniwura’s work has become synonymous with a new era of cinematic excellence, one where color grading is no longer an afterthought but a defining narrative tool. The film industry in Nigeria known as Nollywood has grown into one of the most prolific cinematic powerhouses in the world. Producing thousands of films annually, it ranks alongside Hollywood and Bollywood in terms of output. Once characterized by rapid, low-budget productions, Nollywood has undergone a remarkable transformation, embracing higher production values, diverse storytelling, and international recognition. The industry’s films now command global audiences, made possible by platforms like Netflix and Amazon Prime, and receiving acclaim at major festivals. This evolution has been fueled by creatives like Oniwura, who are redefining the post-production technical standards of Nigerian films. His impact extends beyond the color suite. Drawing on his background in Architecture and user experience research, Oniwura approaches color grading with an acute understanding of audience perception, crafting visual experiences that enhance storytelling, evoke emotion, and immerse viewers in the rich textures of Nigerian culture. His ability to merge technical precision with artistic intuition has positioned him as one of the most sought-after colorists in Nollywood... Read More