Adding creative firepower to an already formidable team, 2C Media has named top industry talent Brian Eloe its Creative Director. Eloe, who joins 2C Media‘s Miami-based staff this month, will report directly to the company’s President and Executive Creative Director, Chris Sloan. Today’s news comes hot on the heels of 2C Media‘s five PromaxBDA Award wins for such clients as HBO, Animal Planet, 20th Television, Chiller and Smithsonian.
“With his established track record of major show launch and promotional campaigns, integrated branded content, and network branding packages and redesigns, Brian will bring powerful new ammunition to our creative arsenal,” said Sloan in making the announcement. “He is a triple threat of strategy, creative vision and on-the-ground know-how, all linked with a very collaborative attitude.”
Brian Eloe’s creative voice is fueled by more than 10 years in the director and editorial chair and a lifetime of watching the world around him. He embraces a “creative think (and do) tank” approach to every campaign, giving his clients the confidence to expect top results, both technically and creatively. Working with agencies and networks alike, he has a grasp of the overall picture coupled with the ability to focus ideas, not only in the editorial realm, but also in copy writing, animating, compositing and art directing. Check out his reel HERE.
As Creative Director of Impossible for more than eight years, Eloe worked with a broad range of clients, tapping his ability to create visually compelling media for such key projects as Discovery’s Velocity rebrand; GAC’s refresh and John Corbett image campaign; the launch of Animal Planet’s highly rated series “Tanked”; integrated campaigns for Sundance Channel—Infiniti and “Tanked”—Toyota; and numerous launch promos for Investigation Discovery. His expertise also includes brand work for luxury travel company, Inspirato, and numerous broadcast spots for DISH Network – efforts that have turned clients into ardent fans.
“Brian Eloe is one of the most creative and collaborative directors I’ve had the pleasure of working with,” said Michael Eisenbaum, Animal Planet’s VP, On Air Creative and Branded Entertainment. “Whether he’s working as a creative director brainstorming ideas, boarding out brilliant concepts and molding them into terrific final cuts, or as a director on set making a hundred things happen to bring that “great idea” to life, I have always been uber confident and extremely pleased to have Brian as my creative partner in any project I’ve brought his way.”
“2C is giving me the chance to jump right in and herald a new level of creative collaboration for the company,” said Eloe. “Chris has put together a fantastic, award-winning team, and I am hopeful that my invitational approach will encourage them to reach even greater heights. Getting to do it all in a paradise like Miami isn’t too bad either!”
Prior to Impossible, Eloe was an editor at Starz, where his primary goal was to create mini-movie trailers that enlightened viewers about the channel’s expansive lineup of films and programming. He was also instrumental in marketing efforts that saw an unprecedented response in attracting new viewers. Through these numerous campaigns and promos, Eloe was able to expand his toolset to include elements of graphic design and visual effects, as well as a thorough command of the editing process.
Eloe is the recipient of numerous awards, including Emmys, BDAs, Tellys and Promax, to name a few. Beyond the work accolades, he is known for his wicked sense of humor, love of music, and fanatical devotion to hockey.
About 2C MEDIA, Inc.
Miami-based 2C Media is an award-winning creative agency and production company. The winner of 17 coveted Promax
