Delivering the fateful first impressions for a significant lineup of summer and fall TV premieres, 2C Media has finished production on promo projects across broadcast, cable and syndication. The creative hot-shop launched successful summer spots and campaigns for USA Network, SyFy, truTV, and Investigation Discovery, and is debuting fall campaigns for Fox’s “I Hate My Teenage Daughter” and National Geographic’s “Frontier Force,” as well the syndicated launches of NBC Universal Domestic Television Distribution’s “30 Rock” and “Law & Order,” and Debmar Mercury’s first-run talker “Jeremy Kyle.”
“Today’s channel landscape is a cluttered profusion of options, each vying for the attention of the coveted viewer,” said Chris Sloan, 2C Media co-president and executive creative director. “With competition fierce, first impressions aren’t anything…they’re everything, and the promo remains that best shot at driving tune-in, whether it’s a new season or a new series.”
With this in mind, USA Network called upon 2C Media to promote its returning “Burn Notice.” The resulting spot teased a fresh start with main character “Michael Weston” by letting viewers tag along as he took a day for himself… a far from ordinary day.
2C Media’s promotion of the original SyFy series “Sanctuary” started with a sneak peek premiere at Comic-Con 2009. Now, three seasons later, the creative production company continues to help launch the show where impossible is only a myth. For Season 4, 2C Media’s promo combine scenes, pacing and dramatic music into a crescendo of anticipation for the cutting edge series’ new episodes.
2C Media was also tapped for the summer series premiere of the Jennifer Lopez-produced project “South Beach Tow” on truTV. To promote this series, which takes viewers into the hilarious and unpredictable world of a South Beach family’s towing business, 2C Media’s launch promo—playing up the double-meaning of “getting hitched”—was as loud, aggressive and in your face as the tow truck drivers on which the show is based.
For Discovery ID, 2C Media’s campaign heralded a countdown special and summer season premiere of “Deadly Women,” a series exploring the motives and mindsets of some of the world’s most notorious killers. Using a sweetly creepy rhyme and eerily cheerful score, the spot exudes psychosis, murder and all-out mayhem in teasing revelation of the most violent vixens.
Gearing up for the new fall season, Fox tapped 2C Media to help launch its brand-new series “I Hate My Teenage Daughter,” which stars Jaime Pressly in the story of two best friends who are single moms struggling to raise their difficult and over-privileged teenage daughters. 2C Media’s promo plays up the series’ humor using the notion that teenagers are a gift… that you can’t return. This project, the creative agency’s second fall launch promo for Fox, comes on the heel’s of last year’s breakout hit “Raising Hope.”
National Geographic turned to 2C Media on the launch of “Frontier Force,” a look into the often harrowing day-to-day adventures of Montana’s state troopers. With any Nat Geo project, spots must be unique yet fit under the network’s larger “brand umbrella.” 2C Media’s resulting promo marries the well-defined network brand, a strong show brand and a well executed graphic treatment to drive suspense for “Frontier Force’s” September premiere.
2C Media also created the campaigns around two of fall’s most anticipated broadcast syndication launches – NBC Universal Domestic Television Distribution’s “30 Rock” (six different spots) and “Law & Order” (three spots and 100 episodics), with spots now and leading up to the premieres.
For “30 Rock,” 2C Media created several launch promos, including a custom “shoot” spot with an uncharacteristically nervous Jack Donaghy, an uplifting clip spot to help viewers “Rejoice” in the series’ arrival five nights a week, and an inside look at the unique familial relationship between the heart and the soul of “30 Rock,” Jack and Liz. For “Law & Order,” 2C Media was honored to exclusively launch the storied franchise into broadcast syndication. The campaign puts a modern twist on the TV phenomenon that became the longest running crime drama in history.
Finally, Debmar Mercury, which had originally sought out 2C Media to produce its original sales tape for “Jeremy Kyle,” tapped the hot shop again to produce daily episodics for the show. One of the season’s highest profile syndication launches, “Jeremy Kyle” features Britain’s top daytime TV personality.
Watch 2C Media’s summer/fall TV promos: <a href="www.2cmedia.com.our-latest-fall-2011#/0″>www.2cmedia.com.our-latest-fall-2011#/0
About 2C MEDIA, INC.
Based in Miami, Florida, 2C Media is an award-winning creative agency and production company with four distinct specialties: broadcast promotion/design, branded entertainment, live-action directing and original series production. 2C Media, which has earned 10 coveted PromaxBDA statues in the last two years alone, features an extensive roster of broadcast promotion, marketing and design clients that reads like a who’s who of broadcast and cable networks. The company’s passionate creative team comprises some of the nation’s top talent from film, television, advertising and design, and 2C Media’s state-of-the-art, all-HD facility features nine edit suites, full audio and in-house graphics. 2C Media has produced long-form entertainment for WE tv, CMT, The Travel Channel and others. The company’s newest series “Swamp Wars” debuted on Animal Planet this June. For more information, please visit www.2cmedia.com.
