2C Media recently produced a promotional launch campaign for the premiere of “True Justice,” a REELZ original scripted series starring the legendary Steven Seagal (“Above the Law,” “Under Siege,” “Exit Wounds”). Loaded with special effects, firepower and quintessential Seagal flare, the two promo spots and full graphic tool kit were designed to hit the core of “True Justice” for fans. nn2C Media teamed up with creatives at REELZ to execute the campaign, which was directed by Bart Tau (“Burn Notice,” “The Glades,” “Police Women of Broward County” and hundreds of commercials for A-list advertisers such as Nike, Jeep and DHL). With production on location in Vancouver, 2C Media worked closely with Seagal and his team, Executive Producers Phil Goldfine & Binh Dang, and Unit Publicist David Van Houten. Shooting was done on Red with a combination of green screen and live sets. nn
n nPromo Highlightsn”Cleaning My Weapon” features Chief Elijah Kane (Steven Seagal) at his desk, speaking directly to camera for a dramatic, personal connection with the audience. The spot plays with the irony that a gun may be an average person’s best weapon, but Kane is most effective with his hands. This is Seagal at his best, letting fans know they will get plenty of his classic action. nn”Bullet” takes a dark, intense and philosophical approach, using a combination of props and CGI to create dramatic bullet detail in a scene shot at 72 frames per second. After Seagal actually fired a gun on set, Design Director Luis Martinez used Cinema 4D to create a highly detailed, slow-motion CG bullet with smoke trails. Within the smoke is footage that captures the essence of the show, with the camera taking viewers inside this world.nn”I’ve been doing this a long time and always know that I will get fantastic results from 2C Media,” said David Zaccaria, REELZ Vice President of Marketing. “Great creative, on time and on budget, and very collaborative. They actually make this stuff fun again.” nnAdded Chris Sloan, 2C Media co-president and executive creative director: “We did have a lot of fun with this campaign, both in terms of personality and creative effect. REELZ gave us the freedom to run with these concepts, and Seagal was, of course, a natural.”nnProject CreditsnnREELZ nDavid Zaccaria – VP Marketing REELZ nSergio Camacho-Art Directornn2C MedianExecutive Producer: Chris SloannDirector: Bart TaunProducer: Ben FranknDesign Director: Luis MartineznEditors: Darwin Phillips, Ted DitmyernAudio Engineer: Cesar Haliwa nnAbout REELZ nREELZ—TV About Movies® is the only cable and satellite network devoted to delivering entertaining and informative programming that is all about movies, including the celebrities, fashion, music and stories behind the stories. With shows featuring movie and entertainment experts including Leonard Maltin, Richard Roeper and Sam Rubin, viewers get trusted insight into movies wherever they’re playing, whether in theaters or at home.nnREELZCHANNEL reaches more than 62 million homes on DIRECTV channel 238, Dish Network channel 299, Verizon FiOS TV channel 233, AT&T U-verse 799/1799 HD and cable systems nationwide. Find REELZ in your area by entering your zip code at www.reelz.com/watch. Owned by Hubbard Media Group, REELZCHANNEL is headquartered in Albuquerque, NM with an entertainment bureau in Los Angeles.nnAbout 2C MEDIA, Inc.nMiami-based 2C Media is an award-winning creative agency and production company. The winner of 10 coveted PromaxBDA statues in the last two years alone, 2C Media features an extensive roster of broadcast promotion, marketing and design clients that reads like a who’s who of broadcast and cable networks. The company’s passionate creative team comprises some of the nation’s top talent from film, television, advertising and design, and 2C Media‘s state-of-the-art, all-HD facility features nine edit suites, full audio and in-house graphics. Recent project highlights for 2C Media include, among many others, the promo campaigns for Fox Network’s “Breaking In” and “I hate My Teenage Daughter,” NBC’s “Access Hollywood”, HBO’s “Eastbound & Down,” USA Network’s “Burn Notice,” Fuse’s “New Music Videos,” National Geographic Channel’s “Taboo” and “Doomsday Preppers,” and “Dish Network’s Blockbuster Movie Pass, as well as the syndicated launches of “30 Rock,” “Grey’s Anatomy” and “Desperate Housewives.” For more information, please visit: www.2cmedia.com.
Contact:
Priority PR Kristien Brada-Thompson (310) 954-1375 Contact Kristien via email
SPW Category:Broadcast TV News (Shows,News, Promotion)
Liz Charky Directs a Playful and Reflective Video For Henry Hall’s “Tiny Door”
Henry Hall - Tiny Door
Directed by Liz Charky, the music video for Henry Hall’s ‘Tiny Door’ is a playful and profound exploration of the song’s intriguing perspective on love. Silly moments and serious heartbreak are skillfully weaved together in a series of cheeky, dreamy, profound, and sometimes psychedelic scenes. “I am a huge fan of love songs that have an unusual, hyper-specific perspective on love,” says Hall. “That’s what I wanted to do with ‘Tiny Door.’ It’s about loving someone unconditionally while recognizing that love is something that isn’t always straightforward — I think that’s something we all attempt to come to terms with in our lives. I thought it was a unique yet universal detail about love and therefore an intriguing subject matter for a song. Even though the song is a ballad at its core, it still has a lighthearted sense of humor to it — that’s really portrayed well by Liz, and Ellin Aldana, our cinematographer.” Charky explains, “When I first listened to the song, I felt it was a love song full of longing with a kind of wishful melancholy. As I spoke with Henry about his intention behind the lyrics and sound, I was assured that I'd need to explore heartbreak in a nuanced way – with a degree of levity and playfulness. For me, falling in and out of love runs the full course of human expression. Love and heartbreak can be so emotionally intense and sometimes lonely, other times quite goofy or liberating. In developing the concept, I focused on both the literal and figurative ways that falling in and out of love might look like. So, you see Henry and co-star Franny Arnautou falling, flying, dancing, raging, winking, smiling, and... Read More
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