2C Media recently produced a promotional launch campaign for the premiere of “True Justice,” a REELZ original scripted series starring the legendary Steven Seagal (“Above the Law,” “Under Siege,” “Exit Wounds”). Loaded with special effects, firepower and quintessential Seagal flare, the two promo spots and full graphic tool kit were designed to hit the core of “True Justice” for fans. nn2C Media teamed up with creatives at REELZ to execute the campaign, which was directed by Bart Tau (“Burn Notice,” “The Glades,” “Police Women of Broward County” and hundreds of commercials for A-list advertisers such as Nike, Jeep and DHL). With production on location in Vancouver, 2C Media worked closely with Seagal and his team, Executive Producers Phil Goldfine & Binh Dang, and Unit Publicist David Van Houten. Shooting was done on Red with a combination of green screen and live sets. nn
n nPromo Highlightsn”Cleaning My Weapon” features Chief Elijah Kane (Steven Seagal) at his desk, speaking directly to camera for a dramatic, personal connection with the audience. The spot plays with the irony that a gun may be an average person’s best weapon, but Kane is most effective with his hands. This is Seagal at his best, letting fans know they will get plenty of his classic action. nn”Bullet” takes a dark, intense and philosophical approach, using a combination of props and CGI to create dramatic bullet detail in a scene shot at 72 frames per second. After Seagal actually fired a gun on set, Design Director Luis Martinez used Cinema 4D to create a highly detailed, slow-motion CG bullet with smoke trails. Within the smoke is footage that captures the essence of the show, with the camera taking viewers inside this world.nn”I’ve been doing this a long time and always know that I will get fantastic results from 2C Media,” said David Zaccaria, REELZ Vice President of Marketing. “Great creative, on time and on budget, and very collaborative. They actually make this stuff fun again.” nnAdded Chris Sloan, 2C Media co-president and executive creative director: “We did have a lot of fun with this campaign, both in terms of personality and creative effect. REELZ gave us the freedom to run with these concepts, and Seagal was, of course, a natural.”nnProject CreditsnnREELZ nDavid Zaccaria – VP Marketing REELZ nSergio Camacho-Art Directornn2C MedianExecutive Producer: Chris SloannDirector: Bart TaunProducer: Ben FranknDesign Director: Luis MartineznEditors: Darwin Phillips, Ted DitmyernAudio Engineer: Cesar Haliwa nnAbout REELZ nREELZ—TV About Movies® is the only cable and satellite network devoted to delivering entertaining and informative programming that is all about movies, including the celebrities, fashion, music and stories behind the stories. With shows featuring movie and entertainment experts including Leonard Maltin, Richard Roeper and Sam Rubin, viewers get trusted insight into movies wherever they’re playing, whether in theaters or at home.nnREELZCHANNEL reaches more than 62 million homes on DIRECTV channel 238, Dish Network channel 299, Verizon FiOS TV channel 233, AT&T U-verse 799/1799 HD and cable systems nationwide. Find REELZ in your area by entering your zip code at www.reelz.com/watch. Owned by Hubbard Media Group, REELZCHANNEL is headquartered in Albuquerque, NM with an entertainment bureau in Los Angeles.nnAbout 2C MEDIA, Inc.nMiami-based 2C Media is an award-winning creative agency and production company. The winner of 10 coveted PromaxBDA statues in the last two years alone, 2C Media features an extensive roster of broadcast promotion, marketing and design clients that reads like a who’s who of broadcast and cable networks. The company’s passionate creative team comprises some of the nation’s top talent from film, television, advertising and design, and 2C Media‘s state-of-the-art, all-HD facility features nine edit suites, full audio and in-house graphics. Recent project highlights for 2C Media include, among many others, the promo campaigns for Fox Network’s “Breaking In” and “I hate My Teenage Daughter,” NBC’s “Access Hollywood”, HBO’s “Eastbound & Down,” USA Network’s “Burn Notice,” Fuse’s “New Music Videos,” National Geographic Channel’s “Taboo” and “Doomsday Preppers,” and “Dish Network’s Blockbuster Movie Pass, as well as the syndicated launches of “30 Rock,” “Grey’s Anatomy” and “Desperate Housewives.” For more information, please visit: www.2cmedia.com.
Contact:
Priority PR Kristien Brada-Thompson (310) 954-1375 Contact Kristien via email
SPW Category:Broadcast TV News (Shows,News, Promotion)
Who Needs Los Angeles? We Do.
One doesn't have to be a statistician to know that there are fewer commercials being shot in the U.S. today for the American market than ever before, and a dramatic decrease in L.A. in particular. In the last five years, as reported by FilmLA (the office tasked with issuing permits), L.A. commercial production has dipped 31 percent. But here’s the thing: This doesn’t mean that L.A. has lost its importance as the production center of the world. Production in L.A. is vital. It is the go-to. It’s where you can count on access to exemplary crews, a support infrastructure second to none, varied location and backlot options, a large population of on-screen talent and (fairly) predictable weather. The fact is, with overall decline and now the devastation of the fires, we’re on the brink of losing this mainstay resource. Without employment opportunities and now many without homes, talented and trained crew are bound to leave either the industry or the LA area for other opportunities, unless there are enough job opportunities to sustain a solid living. Now is the time when we ALL must support and bolster this community. Production is needed in L.A., now! Of course, advertising is a business, and marketers’ money should be spent as efficiently as possible, BUT we have to think beyond each production and know that if we lose the incredible resource of L.A. production as we know it, then marketers, agencies and the industry loses in the long run. Over the past several days, some agencies have issued directives to production companies that are unilaterally pushing upcoming production options out of L.A. The fact is L.A. is a large area, and many sections of the city and county are not directly impacted... Read More
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