To premiere its newest original series, “Deadliest Space Weather,” The Weather Channel tapped 2C Media to collaborate on a promo campaign literally out of this world. The goal was to build suspense and drive tune-in by transporting viewers right into the show’s unimaginable, astronomical and volatile world of space weather—all, of course, from the safety of their favorite TV watching locales.nn”Deadliest Space Weather,” premiering January 10 at 9PM E/P, reveals extreme weather conditions that occur throughout our solar system, and explores the premise “What would happen if these harsh conditions could ever prevail on Earth?”.nnWith such an extraordinary premise, limited assets and tight deadlines, 2C Media needed to pull out the creative stops on this project, which the team—under the direction of The Weather Channel Creative Director Mark Fredo—conceived, designed and produced from 2C’s Miami studios. Every surreal environment and nearly all of the extensive CG graphics were created in-house.nn
nWatch the promos online here.nn”When we contacted 2C to work on the launch of ‘Deadliest Space Weather,’ the problem was we had zero assets available. Yet, they brought it all to life in spectacular fashion and took it beyond our imagination,” said Fredo. “Chris and his team have become valued partners as we continue to grow our primetime audience and generate awareness for our original series.”nnThe resulting 30-second promos offer two different angles in teasing the show’s astounding, otherworldly scenarios for both weather enthusiasts and science fans alike. With heavy space-themed motion graphics, “Worlds Apart” intros the series, letting viewers know they’re about to take a fantastic ride across the Universe, where they’ll encounter weather that will blow their minds. “Beyond” digs deeper into the show’s premise, beginning with a familiar storm reporting scene before panning back to reveal the storm, and subsequently the Earth from space. The spot then touches on what might happen if a Mars dust storm or ice volcanoes from one of Saturn’s moons happened here. Watch the promos online here.nn”We were excited to collaborate with The Weather Channel again on such a fascinating series, and one that literally demanded another level of CG ingenuity from our team,” added 2C Media President & Co-Founder Chris Sloan. “Ben Frank and Luis Martinez were the true stars of this project, which really showcases what can be done with CG regardless of available assets.”nnCreditsnnThe Weather ChannelnCreative Director: Mark FredonSenior Writer/Producer: Stephen Clarknn2C MedianExecutive Producer: Chris SloannWriter/Producer: Ben FranknDesign/Execution: Luis MartineznEditors: Omar Chavez, Pablo Coig, Darwin PhillipsnSound Design: Cesar HaliwannAbout 2C MEDIA, INC.nMiami-based 2C Media is an award-winning creative agency and production company. The winner of 12 coveted PromaxBDA statues in the last three years alone, 2C Media features an extensive roster of broadcast promotion, marketing and design clients that reads like a who’s who of broadcast and cable networks. The company’s passionate creative team comprises some of the nation’s top talent from film, television, advertising and design, and 2C Media‘s state-of-the-art, all-HD facility features 12 edit suites, full audio and in-house graphics. Recent project highlights for 2C Media include, among many others, the promo campaigns for “Hard Knocks: Training Camp with the Miami Dolphins” and “Eastbound & Down” (HBO), “River Monsters” (Animal Planet), “Destination Summer” (Travel Channel), “Small Town Security” (AMC), and Blockbuster Movie Pass (Dish Network), as well as syndication episodics for “Steve Harvey” and “Anderson Cooper.” For more information, please visit: www.2cmedia.com.Kristien Brada-Thompson 310-954-1375 x2
Union’s Tim Thornton-Allan Edits Santa’s ‘Naughty List’ for Toyota
We may not get a second chance to make a first impression, but when the opportunity presents itself to right our wrongs in time for Christmas, we should seize the moment. In a new holiday spot for Toyota, a little boy realizes he is probably on Santa’s “Naughty List” and resolves to do something about it. The spot was created via Conill Advertising, produced by MJZ, directed by Fredrik Bond, and edited by Tim Thornton-Allan of Union Editorial/Los Angeles and Marshall Street Editors/London. Watching a program on his iPad in the back seat of his dad’s Toyota Tundra, our young protagonist receives a warning: “If you’ve been naughty, Santa won’t bring you any presents.” The lad wastes no time: “Papa! Turn back!” he commands. Father and son proceed to make the rounds, stopping at school, the neighbors, and elsewhere around the neighborhood, to set things right and deliver apologies. The boy even goes so far as to make amends with his little sister - returning the head of a favorite doll. The child’s restitution has the desired effect, and on Christmas morning, he receives exactly the gift he’d asked for. Judging by what he does next, he may have his work cut out for him next year, but we can all just take things one “Naughty List” at a time. Read More