HISTORY recently called on 2C Creative to produce an image spot reflecting the pulse of our time, while showcasing the television network’s new look. The goal was to reinforce HISTORY as the destination for the bold, relevant stories and celebrators of human history makers, while making the case that history isn’t static, but rather happening around us every day in even the smallest contributions from average people. Watch the spot HERE.
"This spot was created to simply capture the current climate and time in history – specifically the inauguration and transition of power. We wanted to convey a sense of unity and optimism," said Krista Liney, History SVP/Managing Creative Director.
Tonally, 2C attempted to focus the message on a positive note and values that might speak to the American heartland, so that the viewer takeaway is one of optimism and thoughtfulness. The agency built a powerful, 60-second narrative from the inauguration speech of President Ronald Reagan. 2C then identified and worked painstakingly to clear use of poignant footage from our nation’s most historical moments to eloquently straddle the line between the past eight years’ liberal climate and the more conservative road ahead.
“The challenge was striking the right tone. We didn’t want to preach or convey fear. The hope is that you get to the end of this post with a feeling of optimism,” said Brian Eloe, 2C Creative/Live-Action Director. “So we created a piece meant to lean into the current climate of the country with a more deliberate, hopeful message and an American viewpoint on History.”
About 2C Creative
2C Creative is an award-winning creative agency and content production company. 2C’s creative + content = award-winning promos, brand integrations, live-action shoots, design & original series for TV networks, studios and national advertisers. The company’s promotion and design clients include, among many others, such notable brands as FOX, HBO, TNT, Discovery Channel, Velocity, FXX, Oxygen, Science Channel, Nickelodeon, Optimum, 20th Television and Warner Bros. Domestic Television Distribution. 2C’s passionate creative team, which has earned 30 coveted PromaxBDA Awards in the past six years alone, comprises some of the nation’s top talent from film, television, advertising and design. For more information, please visit: www.2c.tv.
