New York based Advertising Agency 24DP announced today it has become Agency of Record for the adventure sports travel company, South America Snow Sessions (SASS). The ski and snowboard program was started in 2004 by John Wilbur, Travis Moore, and Luke Shelley and has exploded with a 1,500% growth between 2005 and 2009. With its quick expansion, SASS has become one of the most successful cultural immersion and adventure sports program in the world. 24DP will be working with SASS to expand their brands on the international level and support their current efforts in the United States.
“SASS is excited to have 24DP as our advertising agency and is confident they will help develop incredible opportunities for our brands.” says Luke Shelly, Director of Marketing for SASS. “The realness of SASS gained instant mass appeal, so much so that in five years our company has literally provided thousands of life experiences. 24DP‘s expertise and understanding of our brand is key in helping us spread that message.”
The SASS experience combines cultural immersion, personal development, language courses, adventure sports and well being. SASS‘s facility is located in the strikingly beautiful Northern Patagonian town of San Carlos de Bariloche, Argentina. SASS operates with a staff of senior managers, organizers, guides, coaches, media, university professors and counselors. This team is comprised of seasoned professionals, which is the pride of the organization.
“We couldn’t be more excited to team up with such a ground breaking company like SASS.” says Brian Cristiano, CEO of 24DP. “We have similar mindsets and both do business with a fresh perspective. SASS is a natural fit for 24DP. Not to mention, we get to travel the world.”
In addition to SASS‘s operation in Argentina, 24DP will be working to expand their second brand, SASS Global Travel (SGT). SGT is the next chapter in adventure travel bringing clients all over the world to experience culture and adventure sports of all kinds. "Our next trip for SGT is taking place in Rincon, Puerto Rico and consists of six days living in a self sustaining Bamboo tree house with a local surf guide taking our clients to the most incredible and secret surf spots in the world," says Travis Moore, Director of Sales for SASS and SGT.
All trips contain an element of cultural involvement and keep environmental impact to a minimum. In an effort to spread the importance of sustainability, SASS and SGT are conducting a “Get Me There Green” tour consisting of 170 stops across America, educating the public about environmental sustainability. The “Get Me There Green” tour will be traveling the United States in a fully sustainable coach bus repurposed to run on waste veggie oil and solar power. It’s an important part of the SASS and SGT business model and is partnered with existing events such as the Winter X Games, Winter Dew Tour, Teton Gravity Research, and the US Open of Snowboarding.”
“It’s a great feeling to work with a company like SASS who makes sustainability such an important part of their business model. 24DP‘s marketing and advertising isn’t just going to be helping an incredible company, but an entire movement. SASS and SGT is made up of a visionary team of people and we are proud to be their advertising agency.” says Chelsea Tillett, Executive Producer of 24DP.
“More important than anything else, SASS is a Family. A family made up of individuals that share the passion and respect for the mountains that comes with countless years of experience in the snow.” says John Wilbur, Director of Finance for SASS. “The staff at SASS and SGT is what sets us apart from all other companies and allows us to deliver the experience of a lifetime to all of our clients.”
Using the creative talent of 24DP and the unrivaled enterprise SASS has created, this team will continue to drive innovative ideas that challenge the industry.
For more information and photos visit: http://www.24dp.com/media_kit
ABOUT 24DP INC
24DP is a hybrid advertising agency combining creative, strategy and execution all in-house. The 24DP team is the synthesis of young fresh minds not bounded by old methods of thinking. Their goal: expand the brands of their clients and continuously deliver more than anyone else. http://www.24dp.com
ABOUT SOUTH AMERICAN SNOW SESSIONS
South America Snow Sessions (SASS) has been providing the most unique and fulfilling ski and snowboard experiences in the world since 2005. The SASS Experience combines cultural immersion, personal development, language courses & education, adventure sports and well being. Since the beginning SASS has been an epicenter for the ski and snowboard industry during the summer. So much so that SASS has hosted many Olympic, Professional Teams and the Media. http://www.sasnow.com
