The AICP Show: The Art & Technique of the American Commercial premiered tonight at The Museum of Modern Art (MoMA) in New York City, closing out AICP Week, a celebration of advertising in the motion image, which also included the debut of the AICP Next Awards at The Tishman Auditorium at the New School, and the AICP Week Base Camp. Two thousand members of the advertising, marketing and production industries attended the debut of the AICP Show. Serving as chairperson of this year’s Show was Lisa Mehling, Owner/Executive Producer of Chelsea Pictures. Following its premiere at MoMA, the Show will tour museums and cultural institutions around the country and abroad. This year’s winners – along with the entire AICP Show and AICP Next Awards archive – are available for viewing at www.aicpawards.com. Each year, the honored work becomes a part of the archives of the Department of Film at The Museum of Modern Art. The collection now numbers over 1,900 pieces of advertising in the motion image.
Each category of the Show may have up to three winners, with the exception of Advertising Excellence/Single Commercial, and Advertising Excellence/Campaign, which each may have only one honoree, making those pieces “Best in Show.” “Evan,” for Sandy Hook Promise out of BBDO New York and directed by Henry-Alex Rubin of Smuggler was honored for Advertising Excellence/Single Commercial. The ad uses a clever twist to highlight the signs that a teen may be planning a school shooting. Nike’s “Unlimited You,” comprising the spots “Unlimited Youth,” “Unlimited Will,” and “Unlimited Courage,” was honored for Advertising Excellence/Campaign. Directed by Max Malkin of PRETTYBIRD for Wieden+Kennedy, the campaign introduces viewers to exceptional athletes who have overcome challenges to excel at their chosen sports.
At the AICP Next Awards, the Most Next honor (Best in Show) went to Lockheed Martin’s “The Field Trip To Mars,” produced by Framestore for McCann New York. The experience follows children on a school bus as they experience a trip to Mars via virtual reality. The winner of the Most Next honor directs a $5,000 grant from the AICP Foundation to an educational institution of their choosing. This year’s grant went to the Washington D.C. chapter of Girls Inc.
The most honored production companies in the AICP Awards (across the Show and Next) are Smuggler, with six honors; O Positive had five; Framestore and MJZ each earned four honors; while Epoch Films, Rattling Stick and Somesuch/Anonymous Content and Tool each received three honors.
Among directors, David Shane of O Positive and Henry-Alex Rubin of Smuggler tied with five honors each. Spike Jonze of MJZ received four honors. Martin de Thurah of Epoch Films, Ringan Ledwidge of Rattling Stick, Floyd Ross of Tool, and Daniel Wolfe of Somesuch/Anonymous Content each earned three honors.
On the agency front, BBDO New York garnered seven honors. Wieden+Kennedy earned six honors, while Droga5 received five honors. Framework and McCann each received four honors, while R/GA and Venables, Bell & Partners each had three honors.
The Art & Technique of the American Commercial has a bifurcated judging system, which begins with a series of judging panels featuring over 400 judges from across the country and around the world, with experts in various fields judging work across the 23 categories. The process culminates in the meeting of the Curatorial Committee, which is the final arbiter in the disposition of the Show, confirming eligibility and appropriateness to category.
The AICP Show reel features custom-designed graphics by Trollbäck + Company, with an original score and sound design by Antfood. The Show Sponsor reel and loop was created by Taylor James with music by Yessian.
Sponsors help makes all of the events during AICP Week possible. AICP Partners, who support all AICP events throughout the year, are CAPS – A Cast & Crew Entertainment Company and Universal Studios. Its Supporting Partners are: the Film Offices of The Hawaiian Islands; NEED Financial; Panasonic; Sony Pictures Studios; and The Team Companies. The AICP Show Corporate Benefactors are: Advertising Age; Aspen Travel; AwardCore; Collins; Creativity; Directors Guild of America; Google Cloud; Hello World Communications; International Digital Centre, Inc.; Istros Media Corporation; The London West Hollywood Beverly Hills; Nice Shoes; ROK Drinks; SHOOT Magazine / SHOOTonline; Source Creative; S’well; Taylor James; Trollbäck+Company, and VER. The AICP Show Corporate Patrons are: Adspur; Antfood; COLOR – An Audio Production Company; Entertainment Partners; Final Cut; Frankfurt Kurnit Klein & Selz; Media Services; and Yessian.
The AICP Next Awards Corporate Benefactors are Collins; Google Cloud; McCann Systems; and MPC. The AICP Next Awards Corporate Patrons are: Antfood; Framestore; JumP; Unilumin, and Whitehouse Post. The Next Awards event sponsors were: CAPS – A Cast & Crew Entertainment Company; Film Offices of The Hawaiian Islands; Fox Studios; Island Film Group; and Rok Drinks.
AICP AWARDS FACT SHEET
Production Companies On Honored Work
5 Honors – O Positive
Performance – The Atlantic “Typecast”
Concept – The Atlantic “Typecast”
Humor – Avocados From Mexico “Secret Society”
Humor – ESPN “Utensils”
Next/Branded Content – The Atlantic “Typecast”
5 Honors – Smuggler
Advertising Excellence/Single Commercial – Sandy Hook Promise “Evan”
Concept – Sandy Hook Promise “Evan”
Direction – Sandy Hook Promise “Evan”
Next/Cause Marketing – Sandy Hook Promise “Evan”
Cinematography – Squarespace “John Malkovich’s Journey”
4 Honors – Framestore
Next/Virtual Reality – Warner Bros. “Fantastic Beasts and Where To Find Them”
Next/Experiential – Lockheed Martin “The Field Trip To Mars”
Next/Innovation – Lockheed Martin “The Field Trip To Mars”
Most Next – Lockheed Martin “The Field Trip To Mars”
4 Honors – MJZ
Visual Style – Kenzo “My Mutant Brain”
Performance – Kenzo “My Mutant Brain”
Original Music – Kenzo “My Mutant Brain”
Next/Viral/Web Film – Kenzo “My Mutant Brain”
3 Honors – Epoch Films
Visual Style – Under Armour “Rule Yourself”
Cinematography – Under Armour “Rule Yourself”
Production Design – Playstation “The King”
3 Honors – Rattling Stick
Direction – Audi “Duel”
Visual Effects – Audi “Duel”
Editorial – Audi “Duel”
3 Honors – Somesuch/Anonymous Content
Visual Effects – Hennessy “The Piccards”
Production Design – Hennessy “The Piccards”
Sound Design – Hennessy “The Piccards”
3 Honors – Tool
Next/Cause Marketing – SK-II “Marriage Market Takeover”
Next/Experiential – Live Events/Broadcast - SK-II “Marriage Market Takeover”
Next/Experiential – Live Events/Broadcast – The Ad Council “Fans of Love”
2 Honors – Blink
Advertising Excellence/International – John Lewis “Buster the Boxer”
Advertising Excellence/International – Paralympics “We’re The Superhumans”
2 Honors – Doomsday
Original Music – Nike and Brand Jordan “We The People”
Next/Branded Content – Nike and Brand Jordan “We The People”
2 Honors – PRETTYBIRD
Advertising Excellence/Campaign – Nike “Nike Unlimited Stories: Unlimited Youth; Unlimited Will; Unlimited Courage”
Music Video – Coldplay “Up & Up”
2 Honors – Station Film
Public Service Announcement – Safe Roads Alliance “Texting vs. Drinking”
Next/Viral/Web Film – Motion Poems “How You Raise A Black Child”
1 Honor
Buck
BULLITT
Caviar
Corner Shop
Exit Films, XYZ Studios
Fallkland Road
Flare Productions, Airbag Productions
Goodstory Films, C41 Media
Here Be Dragons
Hey Baby Films
Humble
Hungry Man
ICONOCLAST
Imperial Woodpecker
Joia Studio
Milk (VR)
Mill+
m ss ng p eces
Park Pictures
Pet Gorilla
Public Record
Pulse Films
Sanctuary Content
Saville Productions
Superprime
Ways & Means
Wild
Directors On Honored Work
5 Honors – David Shane
Performance – The Atlantic “Typecast”
Concept – The Atlantic “Typecast”
Humor – Avocados From Mexico “Secret Society”
Humor – ESPN “Utensils”
Next/Branded Content – The Atlantic “Typecast”
4 Honors – Henry-Alex Rubin
Advertising Excellence/Single Commercial – Sandy Hook Promise “Evan”
Concept – Sandy Hook Promise “Evan”
Direction – Sandy Hook Promise “Evan”
Next/Cause Marketing – Sandy Hook Promise “Evan”
4 Honors – Spike Jonze
Visual Style – Kenzo “My Mutant Brain”
Performance – Kenzo “My Mutant Brain”
Original Music – Kenzo “My Mutant Brain”
Next/Viral/Web Film – Kenzo “My Mutant Brain”
3 Honors – Martin de Thurah
Visual Style – Under Armour “Rule Yourself”
Cinematography – Under Armour “Rule Yourself”
Production Design – Playstation “The King”
3 Honors – Ringan Ledwidge
Direction – Audi “Duel”
Visual Effects – Audi “Duel”
Editorial – Audi “Duel”
3 Honors – Daniel Wolfe
Visual Effects – Hennessy “The Piccards”
Production Design – Hennessy “The Piccards”
Sound Design – Hennessy “The Piccards”
3 Honors – Floyd Russ
Next/Cause Marketing – SK-II “Marriage Market Takeover”
Next/Experiential – Live Events/Broadcast - SK-II “Marriage Market Takeover”
Next/Experiential – Live Events/Broadcast – The Ad Council “Fans of Love”
2 Honors – HENCHO EN 72
Design – Google “Year In Search 2016”
Editorial – Google “Year In Search 2016”
2 Honors – Hiro Murai
Original Music – Nike and Brand Jordan “We The People”
Next/Branded Content – Nike and Brand Jordan “We The People”
2 Honors – Dougal Wilson
Advertising Excellence/International – John Lewis “Buster the Boxer”
Advertising Excellence/International – Paralympics “We’re The Superhumans”
1 Honor
Martin Bell
David Bell
Kristopher Belman
Sam Brown
Sam Cadman
Nathan Caswell, Jeremiah Zagar, Khyber Jones
Mike Daly
Sam Esmail
Romain Gavras
Josh Greenbaum
Zachary Heinzerling
Warner Herzog
Vania Heymann
Mai Iskander
Miles Jay
Damian Kulash
Dorian Lebherz, Daniel Titz
Carlo Luetto
Max Malkin
Zak Marx
Eugen Merher
Josh Morse
Sandro Miller
Hank Perlman
Seyi Peter-Thomas
Patricia Piccinini
Sam Pilling
Gina Prince-Bythewood
Ben Quinn
Reza Rasoli
Mark Romanek
Ray Tintori, Gabe Spitzer
Malik Vitthal
Cole Webley
Agencies On Honored Work
6 Honors – BBDO New York
Advertising Excellence/Single Commercial – Sandy Hook Promise “Evan”
Concept – Sandy Hook Promise “Evan”
Direction – Sandy Hook Promise “Evan”
Sound Design – Pedigree “Dark To Light”
Next/Cause Marketing – Sandy Hook Promise “Evan”
Next/Social – Lowe’s “In A Snap”
5 Honors – Wieden+Kennedy
Advertising Excellence/Campaign – “Unlimited You: Unlimited Courage, Unlimited Youth and Unlimited Will”
Performance – The Atlantic “Typecast”
Concept – The Atlantic “Typecast”
Original Music – Nike and Jordan Brand “We The People”
Next/Branded Content – Nike and Jordan Brand “We The People”
Next/Branded Content – The Atlantic “Typecast”
5 Honors – Droga5
Visual Style – Under Armour “Rule Yourself”
Cinematography – Under Armour “Rule Yourself”
Visual Effects – Hennessy “The Piccards”
Production Design – Hennessy “The Piccards”
Sound Design – Hennessy “The Piccards
4 Honors – Framework
Visual Style – Kenzo “My Mutant Brain”
Performance – Kenzo “My Mutant Brain”
Original Music – Kenzo “My Mutant Brain”
Next/Viral/Web Film – Kenzo “My Mutant Brain”
4 Honors – McCann
Next/Virtual Reality – Warner Bros. “Fantastic Beasts and Where To Find Them”
Next/Experiential – Lockheed Martin “The Field Trip To Mars”
Next/Innovation – Lockheed Martin “The Field Trip To Mars”
Most Next – Lockheed Martin “The Field Trip To Mars”
3 Honors – R/GA
Next/Website – Google “Through The Dark”
Next/Experiential – “NIKEiD VR Studio”
Next/Experiential –Live Events/Broadcast – The Ad Council “Fans of Love”
3 Honors – Venables, Bell & Partners
Direction – Audi “Duel”
Visual Effects – Audi “Duel”
Editorial – Audi “Duel”
2 Honors – 180LA
Cause – Expedia “Dream Adventures”
Next/Integrated Campaign – Boost Mobile “Boost Your Voice”
2 Honors – 72andSunny
Design – Google “Year In Search 2016”
Editorial – Google “Year In Search 2016”
2 Honors - MullenLowe
Public Service Announcement – Safe Roads Alliance “Texting vs. Drinking”
Cause – JetBlue “FlyBabies”
2 Honors – Forsman & Bodenfors
Next/Cause Marketing – SK-II “Marriage Market Takeover”
Next/Experiential – Live Events/Broadcast - SK-II “Marriage Market Takeover”
1 Honor
4 Creative
180LA
adam&eve
Anomaly
Bartle Bogle Hegarty
Barton F. Graf
BBDO Melbourne
Brunner
CP+B
DAVID
DigitasLBi Chicago
Goodby, Silverstein & Partners
GSD&M
JOHN X HANNES
Oculus
Ogilvy
Pereira & O’Dell
Preacher
TBWA\Media Arts Lab
About AICP WEEK
AICP Week is a celebration of creativity and thought leadership. The Week is anchored by the Premieres of The AICP Next Awards and the AICP Show: The Art and Technique of the American Commercial, the latter culminating with the most anticipated celebration in the industry: The gala at the Museum of Modern Art. Additionally, in each year, various educational seminars and events highlighting the state of marketing in the motion image are staged.
About AICP
Founded in 1972, AICP represents, exclusively, the interests of United States companies that specialize in producing commercials in various media—film, video, digital—for advertisers and agencies. The association, with national offices in New York and Los Angeles as well as regional chapters across the country, serves as a strong collective voice for this $5 billion-plus industry by: disseminating information; representing the production industry within the advertising community in business circles, in labor negotiations and before governmental officials; developing industry standards and tools; providing professional development; and marketing American production.
