Matt Miller, President and CEO of the Association of Independent Commercial Producers (AICP), today announced the AICP Show & AICP Next Awards Shortlists. The winners of the AICP Show and AICP Next Awards will be revealed during AICP Week, a celebration of advertising in the motion image. This year marks milestones for The AICP Show, celebrating its 25th Anniversary, as well as the AICP Next Awards, which will be presented for the 10th time. In their 10th year, the AICP Next Awards introduced new categories, including Virtual Reality and Innovation. All shortlisted pieces along with their corresponding credits may be viewed at https://www.awardcore.com/aicp/shortlist/. The 2016 AICP Show Chairperson is Jules Daly, President of RSA Films; the 2016 AICP Next Awards Judging Chair is Jeff Kling,Chief Creative Officer of Fallon Worldwide.
On the AICP Show Shortlist, the top six production companies mentioned are: MJZ and Smuggler, with 15 mentions each; Biscuit Filmworks, with 13; RESET Content, with 12; and Anonymous Content and Furlined, with 11 each. For agencies, the top five mentions included work from various offices of: Wieden+Kennedy, with 22; BBDO, with 20; 72andSunny, with 14; Droga5, with 13; and Grey, with 9. On the client side, Nike led with 13 mentions, followed by AT&T with 10; both Samsung and Under Armour had 9 each; and Apple and Honda had 7 mentions each.
For the AICP Next Awards shortlist, on the production company side, Tool appeared 8 times; and Goodby Silverstein & Partners and Vrse.works each appeared 4 times. With 3 mentions each were: Bob Industries, eLevel Productions, Framestore, Garlic TV, Moonbot Studios, Passion Pictures, PRETTYBIRD, RSA Films, Steelhead, and The Kitchen @ BBDO. The most mentioned ad agencies included work from the various offices of: Leo Burnett, with 9 appearances; BBDO and Wieden+Kennedy, each with 8; Goodby Silverstein & Partners, with 7; and Deutsch and R/GA, each with 6. For clients, Ad Council and Google led the pack with 5 mentions each. Numerous brands appeared 3 times on the AICP Next Awards Shortlist, they are: Domino’s, Loterias y Apuestas del Estado, Netflix, No Somos Delito, REI, 27 Airlines/OKGO, Taco Bell, and The Dali Museum.
“The Shortlists are the results of the work of 500-plus judges including many of the top names in all facets of marketing communications,” said Miller. “The pieces they have singled out reflect this dynamic year and the constant evolution of media content. We are look forward to unveiling the final results and celebrating our anniversary milestones at the premieres of the AICP Next Awards and AICP Show.”
The AICP Show & AICP Next Awards will debut during AICP Week, which will take place in New York City June 7th – June 9th. The AICP Next Awards will be on June 7nd at the Tishman Auditorium at The New School, and the AICP Show premieres at The Museum of Modern Art on June 9th, before heading out on a National Tour.
Tickets and information about AICP Week will be available at www.aicp.com.
| 2016 AICP SHOW SHORTLIST View work here: https://www.awardcore.com/aicp/shortlist/ | |||
| Direction | Title | Production Company | Advertising Agency |
| AT&T | Close To Home | Anonymous Content | BBDO New York |
| AT&T | It Can Wait | SMUGGLER | ESPN Creative Works |
| Brooks Running | The Rundead | Furlined | Leo Burnett |
| Honda | Paper | RESET | RPA |
| IAMS | Duck | Community Films | DDB |
| Nike Golf | Ripple | Biscuit Filmworks | Wieden+Kennedy |
| S7 Airlines/OKGO | Upside Down & Inside Out | Bob Industries | TUTKOVBUDKOV |
| Samsung | Uninterrupted | Biscuit Filmworks | 72andSunny |
| Samsung | We Are Greater Than I | Stink | 72andSunny |
| Under Armour | Gymnastics | Epoch Films | Droga5 |
| Wrigley's Extra | Sara & Juan | Rattling Stick | Energy BBDO |
| Visual Style | Title | Production Company | Advertising Agency |
| Adidas | Your Future Is Not Mine | RSA Films | Johannes Leonardo |
| Apple Music | History of Sound | Stink | TBWAMedia Arts Lab |
| GE | Time Upon A Once | Biscuit Filmworks | BBDO New York |
| Honda | Paper | RESET | RPA |
| Prada | The Battlefield | Anonymous Content | Prada Films |
| S7 Airlines/OKGO | Upside Down & Inside Out | Bob Industries | TUTKOVBUDKOV |
| Samsung | We Are Greater Than I | Stink | 72andSunny |
| Taco Bell | Routine Republic | Arts & Sciences | Deutsch |
| Target | Target Creates First Ever Live Music Video with Gwen Stefani | Wondros | Deutsch |
| Under Armour | Gymnastics | Epoch Films | Droga5 |
| Under Armour | Rule Yourself | RESET | Droga5 |
| Performance/Dialogue | Title | Production Company | Advertising Agency |
| Avocados From Mexico | Bounty of Earth | O Positive | GSD&M |
| Barbie | Imagine The Possibilities | Slim Pictures | BBDO San Francisco |
| BMW of North America | Cute Cottage | O Positive | KBS+ |
| Budweiser | Simply Put | RSA Films | Anomaly |
| Clash of Clans | Legend of the Last Lava Pup | Anonymous Content | Barton F. Graf |
| DirecTV | Neighbors | MJZ | Grey |
| Hershey's | My Dad | The Corner Shop | Arnold |
| Johnnie Walker | Gentleman's Wager II | RSA Films | Anomaly |
| Slim Jim | Buggy | RadicalMedia | DDB |
| T-Mobile | Restricted Bling | PRETTYBIRD | Publicis Seattle |
| Humor | Title | Production Company | Advertising Agency |
| BelVita | British Businessman | SMUGGLER | Droga5 |
| Clorox | Skydiving | O Positive | DDB |
| DirecTV | Neighbors | MJZ | Grey |
| GEICO | Flextacular | dummy. | The Martin Agency |
| GEICO | Spy | Hungry Man | The Martin Agency |
| Join.Me | Frantic | RadicalMedia | MMB |
| Old Spice | Checkmate | MJZ | Wieden+Kennedy |
| Old Spice | Whale | Biscuit Filmworks | Wieden+Kennedy |
| Snickers | Skirt | O Positive | BBDO |
| Weedol Pathclear | I'm Weeding Right Now | dummy. | Mcgarrybowen |
| Cinematography | Title | Production Company | Advertising Agency |
| Apple Music | History of Sound | Stink | TBWAMedia Arts Lab |
| Brooks Running | The Rundead | Furlined | Leo Burnett |
| Canada Goose | Out There | Saville Productions | Creative Artists Agency |
| Delta Airlines | Tell the World | SMUGGLER | Wieden+Kennedy |
| Gillette | Bond Moments | SMUGGLER | Grey |
| Johnnie Walker | Gentleman's Wager II | RSA Films | Anomaly |
| Nissan | Shoulders of Giants | SMUGGLER | TBWAChiatDay |
| Samsung | We Are Greater Than I | Stink | 72andSunny |
| Samsung Trek | 20th Place (We are greater than I) | Knucklehead | 72andSunny |
| Suntrust | Hold Your Breath | MJZ | Strawberry Frog |
| Tin Cup Whiskey | We Stayed | RESET | Dead As We Know It |
| Under Armour | Gymnastics | Epoch Films | Droga5 |
| Animation | Title | Production Company | Advertising Agency |
| Autism Speaks | The World of Autism | Lobo Productions | BBDO New York |
| Bleacher Report | #SportsAlphabet | Gentleman Scholar | barrettSF |
| British Gas | Explore | Psyop | Chia and Partners |
| Cineplex | Lily and the Snowman | Hornet Inc. | Zulu Alpha Kilo |
| Honda | Paper | RESET | RPA |
| Microsoft | ReCore E3 Trailer | Psyop | Microsoft |
| Microsoft Xbox | Xbox Halo: The Hunt Begins | Furlined | twofifteenmccann |
| Otto | The Letter | Psyop | Heimat Berlin Werbeagentur |
| UNICEF | Malak and the Boat | 180LA | 180LA |
| Warner Brothers Interactive Entertainment | LEGO Star Wars: The Force Awakens Trailer | Plastic Wax | Plastic Wax |
| Editorial | Title | Production Company | Advertising Agency |
| 76ers | 76ers | RESET | Mother NY |
| AT&T | Close To Home | Anonymous Content | BBDO New York |
| AT&T | Close to Home | Anonymous Content | BBDO New York |
| AT&T | It Can Wait | SMUGGLER | ESPN Creative Works |
| Converse | Made by You | Iconoclast | Anomaly |
| Delta Airlines | On the Road | Epoch Films | Wieden+Kennedy |
| Nike | Short A Guy | Imperial Woodpecker | Wieden+Kennedy |
| Nike | The Future is Fast | Stink | Wieden+Kennedy |
| Samsung | The Only Way to Know | Biscuit Filmworks | 72andSunny |
| Under Armour | Gymnastics | Epoch Films | Droga5 |
| Design | Title | Production Company | Advertising Agency |
| Activision | Call of Duty: Black Ops 3 – "Ember" | Pecubu Productions | 72andSunny |
| Adidas | Audience of One | Pecubu Productions | Johannes Leonardo |
| Bleacher Report | #SportsAlphabet | Gentleman Scholar | barrettSF |
| Care | Power Of A Box | Hue&Cry | Hue&Cry |
| Dolby Cinema | Element | Imaginary Forces | Imaginary Forces |
| Greenpeace | Greenpeace Presents: Not Just Tuna | The VIA Agency | The VIA Agency |
| NewYork-Presbyterian | Unmasking a Killer | Dutch Uncle | Seiden Advertising |
| Nike | Photosynthesis | Dirty Robber | Nike |
| Red Bull | Kaleidoscope | RSA Films | Red Bull |
| SolarCity | How Coal Power Gets to You | 1stAveMachine | Arnold |
| The New Yorker | The New Yorker Presents | Jigsaw Productions | |
| Visual Effects | Title | Production Company | Advertising Agency |
| Activision | Call of Duty: Black Ops 3 – "Seize Glory" | Hungry Man | 72andSunny |
| Activision | Official Destiny: The Taken King Live Action Trailer – Evil's Most Wanted | RESET | 72andSunny |
| AT&T | Close To Home | Anonymous Content | BBDO New York |
| Coca-Cola | A Mini Marvel | Bullitt | Wieden+Kennedy |
| Game of War | Rooftop | MJZ | Untitled Worldwide |
| Honda | Paper | RESET | RPA |
| Microsoft Xbox | Xbox Halo: The Hunt Begins | Furlined | twofifteenmccann |
| Mobile Strike | Command Center | Furlined | twofifteenmccann |
| Nike | Photosynthesis | Dirty Robber | Nike |
| Nike | Snow Day | Biscuit Filmworks | Wieden+Kennedy |
| Porsche | Compete | Persuade Content | Cramer-Krasselt |
| Under Armour | Rule Yourself | RESET | Droga5 |
| Original Music | Title | Production Company | Advertising Agency |
| 19 Crimes | To the Banished | Furlined | Kayser&Co. |
| 2XU | Heart not Hype | Zoom Film & TV | — |
| Adidas | Your Future Is Not Mine | RSA Films | Johannes Leonardo |
| Apple | A New Year Song for You | Post-Production Office | TBWAMedia Arts Lab |
| Bosch | Bosch Sensorchestra | Apollo Studios | Sapient Nitro, Buzzin Monkey |
| Dunkin' Donuts | Christylez Bacon: Straw beats | Firstman Inc. | Hill Holliday |
| Year In Search | 72andSunny | ||
| Jeep | 4x4ever | Caviar Content | DDB |
| Johnnie Walker | Gentleman's Wager II | RSA Films | Anomaly |
| Old Spice | Truce | Biscuit Filmworks | Wieden+Kennedy |
| Wells Fargo | Souvenir | Park Pictures | BBDO |
| Sound Design | Title | Production Company | Advertising Agency |
| Advocacy For The Deaf | Can You Read My Lips? | Little Moving Pictures | |
| AT&T | Close To Home | Anonymous Content | BBDO New York |
| Brooks Running | The Rundead | Furlined | Leo Burnett |
| Delta Airlines | Tell The World | SMUGGLER | Wieden+Kennedy |
| EA Battlefield | Heist | MJZ | FCB |
| IBM | Coping With Humans | PYTKA | Ogilvy & Mather |
| JBL | Cord Fail Chain | SMUGGLER | BBH |
| Lululemon | Om Canada | Giant Ant | Giant Ant |
| Master & Dynamic | Dynamic Differences | Interstate | Master & Dynamic |
| Suntrust | Hold Your Breath | MJZ | Strawberry Frog |
| Licensed Soundtrack or Arrangement | Title | Production Company | Advertising Agency |
| Apple | World Gallery TV- Willian P | TBWAMedia Arts Lab | TBWAMedia Arts Lab |
| Audi | The Commander | MJZ | Venables Bell & Partners |
| Audi | The Commander | MJZ | Venables Bell & Partners |
| Bacardi | The Truck | Iconoclast | BBDO New York |
| Coca-Cola | Man + Dog | Psyop | Wieden+Kennedy |
| Google Android | Fingerprints | RESET | Droga5 |
| Heinz | Wiener Stampede | Biscuit Filmworks | David, The Agency |
| HP | Jane | Park Pictures | 180LA |
| Levi's | Skateboarding In Pine Ridge | Farm League | Imprint Projects |
| Nike | Last | Park Pictures | Wieden+Kennedy |
| Target | Street Smart, TargetStyle | Mother NY | Mother NY |
| Tommy John | Big Adjustment | SMUGGLER | Preacher |
| Wrigley's Extra | Sarah & Juan | Rattling Stick | Energy BBDO |
| Production | Title | Production Company | Advertising Agency |
| Apple Music | History of Sound | Stink | TBWAMedia Arts Lab |
| AT&T | It Can Wait | SMUGGLER | ESPN Creative Works |
| Gillette | Bond Moments | SMUGGLER | Grey |
| Google Spotlight Stories | HELP | Bullitt | N/A |
| Nike | Short A Guy | Imperial Woodpecker | Wieden+Kennedy |
| Nike | Too Many Great Players | Superprime Films | Wieden+Kennedy |
| Nike Golf | Ripple | Biscuit Filmworks | Wieden+Kennedy |
| S7 Airlines/OKGO | Upside Down & Inside Out | Bob Industries | TUTKOVBUDKOV |
| Samsung | We Are Greater Than I | Stink | 72andSunny |
| Target | Target Creates First Ever Live Music Video with Gwen Stefani | Wondros | Deutsch |
| Production Design | Title | Production Company | Advertising Agency |
| Apple Music | History of Sound | Stink | TBWAMedia Arts Lab |
| Brooks Running | The Rundead | Furlined | Leo Burnett |
| Crown Royal | The One | The Corner Shop | Grey |
| GE | Time Upon A Once | Biscuit Filmworks | BBDO New York |
| Honda | Paper | RESET | RPA |
| Prada | The Battlefield | Anonymous Content | Prada Films |
| Prada | The Laundromat | Anonymous Content | Prada Films |
| Red Bull | Kaleidoscope | RSA Films | Red Bull |
| Taco Bell | Routine Republic | Arts & Sciences | Deutsch |
| Target | Target Creates First Ever Live Music Video with Gwen Stefani | Wondros | Deutsch |
| Agency Art Direction | Title | Production Company | Advertising Agency |
| Adidas | Your Future Is Not Mine | RSA Films | Johannes Leonardo |
| Barbie | Imagine the Possibilities | Slim Pictures | BBDO San Francisco |
| Brooks Running | The Rundead | Furlined | Leo Burnett |
| Cineplex | Lily & the Snowman | Hornet Inc. | Zulu Alpha Kilo |
| Kia Motors America | Walken Closet | MJZ | David&Goliath |
| Microsoft Xbox / Forza 6 Motorsport | Legacy | Arts & Sciences | twofifteenmccann |
| Milk | Sweet Loves Milk | Rattling Stick | Goodby Silverstein & Partners |
| NewYork-Presbyterian | Unmasking a Killer | Dutch Uncle | Seiden Advertising |
| PNC | Wedding | Interrogate LA | Deutsch |
| Target | Target Creates First Ever Live Music Video with Gwen Stefani | Wondros | Deutsch |
| Copywriting | Title | Production Company | Advertising Agency |
| Activision | Call of Duty: Black Ops 3 – "Ember" | Pecubu Productions | 72andSunny |
| Avocados from Mexico | Bounty of Earth | O Positive | GSD&M |
| Clash of Clans | The Legend of The Last Lava Pup | Anonymous Content & Psyop | Barton F Graf |
| Delta Airlines | Take Off | SMUGGLER | Wieden+Kennedy |
| Foot Locker | Fly Your Own Way | O Positive | BBDO New York |
| GE | Invention Donkey | RadicalMedia | BBDO |
| GEICO | Flextacular | dummy. | The Martin Agency |
| GEICO | Forest | Furlined | The Martin Agency |
| Samsung | Texts From Mom | R/GA | |
| Slim Jim | Buggy | RadicalMedia | DDB |
| Smart Car (Mercedes-Benz Cars Daimler AG) | Kids | RadicalMedia | BBDO Berlin |
| Public Service Announcement | Title | Production Company | Advertising Agency |
| Ad Council | Love Has No Labels | R/GA | |
| Ad Council/Adopt US Kids | Haircut | Hungry Man | KBS+ |
| Autism Speaks | The World of Autism | Lobo Productions | BBDO New York |
| Care | Power Of A Box | Hue&Cry | Hue&Cry |
| Defend Our Future | #Iwillnotwait | Partizan | EDF |
| Elder Heart | The War at Home | SMUGGLER | CP+B |
| Evolve | Man in America | B-Reel | Hill Holliday |
| FATH | The Man and the Dog | Central Films North | DDB |
| Great Nations Eat | Germany for America | Biscuit Filmworks | BBH |
| Greenpeace | Greenpeace Presents: Not Just Tuna | The VIA Agency | The VIA Agency |
| MTV | Sext Life | Elastic | Y&R |
| Off The Street Club | Shot in Chicago | Optimus One | Leo Burnett |
| Scarlett Contra El Cancer | Scarlett | the STUDIO | the STUDIO |
| States United To Prevent Gun Violence | Guns with History | Rival School Pictures | Grey |
| WATERisLIFE | The Art Heist For Good | Deutsch | Deutsch |
| Low Budget | Title | Production Company | Advertising Agency |
| BelVita | British Businessman | SMUGGLER | Droga5 |
| Bobble | Live for Once | Cap Gun Collective | 72andSunny |
| Clearasil | Faculty of Truth | Caviar Content | Droga5 |
| Esurance | Equal Dreams | Native Content | Leo Burnett |
| Necco | Firstman Inc. | Hill Holliday | |
| New York City FC | We Are One | Greenpoint Pictures | Johannes Leonardo |
| Pict Cake | The Showdown | SUSPECT | — |
| Saatchi & Saatchi New Director's Showcase | Time | Believe Media | Saatchi & Saatchi |
| The North Face | Never Stop | Native Content | Mekanism |
| truth x Vans | truth x Vans by Kevin Lyons | Myriad Media | 72andSunny |
| Windstream | The Carousel Works | Armoury | KBS+ |
| Student Commercial | Title | Production Company | Advertising Agency |
| Agent Provocateur | The Revolution | — | — |
| American Apparel | Hands | — | — |
| Brabus | Erlking (Erlkönig) | — | — |
| Campus Safe Ride | Stalker | — | — |
| Deutsche Bahn | Last Minute | — | — |
| Expedia | Cubicle | — | — |
| Guinness | Galant the Strong | — | — |
| Johnnie Walker | Dear Brother | — | — |
| Spotify | Music Everywhere | — | — |
| Texting and Driving PSA | Text History of Jane | — | — |
| Advertising Excellence/Single Commercial | Title | Production Company | Advertising Agency |
| Apple Music | History of Sound | Stink | TBWAMedia Arts Lab |
| AT&T | Close To Home | Anonymous Content | BBDO New York |
| AT&T | It Can Wait | SMUGGLER | ESPN Creative Works |
| Grammy's | Kendrick Lamar- Compton – Witness Greatness | Alldayeveryday | TBWAChiatDay |
| Honda | Paper | RESET | RPA |
| Nike | Last | Park Pictures | Wieden+Kennedy |
| Nike | Short A Guy | Imperial Woodpecker | Wieden+Kennedy |
| Nike Golf | Ripple | Biscuit Filmworks | Wieden+Kennedy |
| States United To Prevent Gun Violence | Guns with History | Rival School Pictures | Grey |
| Under Armour | Gymnastics | Epoch Films | Droga5 |
| Advertising Excellence/Campaign | Title | Production Company | Advertising Agency |
| DirecTV | DirecTV Settlers | MJZ | Grey |
| Game of War | Game of War | MJZ | Untitled Worldwide |
| GE | Unimpossible Missions | Bullitt | BBDO New York |
| GEICO | Fast Forward | Furlined | The Martin Agency |
| GEICO | It's What You Do | Hungry Man | The Martin Agency |
| LetGo | LetGo | MJZ | CP+B |
| Mars Chocolate North America / Snickers Crisper | Crisper TV Campaign | Smith and Jones | BBDO New York |
| Old Spice | And So It Begins | MJZ | Grey |
| Under Armour | Rule Yourself | Epoch Films | Droga5 |
| YMCA | YMCA | Park Pictures | Droga5 |
| Advertising Excellence/International | Title | Production Company | Advertising Agency |
| EA Sports | Fifaro | Traktor | Wieden+Kennedy |
| Honda | Stepping | Somesuch | Mcgarrybowen |
| John Lewis | The Man on the Moon | Somesuch | adam&eveDDB |
| John Smith's | Only Ordinary by Name | Somesuch | adam&eveDDB |
| Loterias y Apuestas del Estado | Justino | Passion Pictures | Leo Burnett |
| Lurpak | Freestyle | MJZ | Wieden+Kennedy |
| Rekorderlig | Silver Skaters | Biscuit Filmworks | The Corner |
| Sainsbury | Mog's Christmas Calamity | Outsider | AMV BBDO |
| Transport For London | The Hare and the Tortoise | Rattling Stick | M&C Saatchi |
| YouTube | YouTube's 10th Birthday: An A-Z | Partizan | Flying Object |
| 2016 AICP NEXT AWARDS SHORTLIST View work here: https://www.awardcore.com/aicp/shortlist/ | |||
| Next Experiential | Title | Production/Development Company | Advertising Agency |
| Art Institute of Chicago | Van Gogh BnB | Ravenswood Studio | Leo Burnett |
| Atlantic Group | 37 Days | QUAD/La Cavalerie | Leo Burnett |
| History Channel | Unforgotten Soldiers | Will O'Rourke | DDB |
| Lowe's | Live Vines | Spaeth Design / The Kitchen @ BBDO New York | BBDO New York |
| Microsoft | DELQA | Listen | Listen |
| Microsoft | Survival Billboard | MRM | m:united // McCann London |
| No Somos Delito | Holograms for Freedom | Garlic TV | DDB |
| REI | #OptOutside | Tool | Venables Bell & Partners |
| States United To Prevent Gun Violence | The Gun Shop | Rival School Pictures | Grey |
| Thalys | Sounds Of The City | BIRTH Paril | ROSAPARK |
| The Dali Museum | Dreams of Dali | eLevel Productions/Goodby Silverstein & Partners | Goodby Silverstein & Partners |
| Next Viral/Web Film | Title | Production/Development Company | Advertising Agency |
| Ad Council | Love Has No Labels | R/GA | |
| AT&T | Close To Home | Anonymous Content | BBDO New York |
| Barbie | Imagine the Possibilities | Slim Pictures Inc | BBDO San Francisco |
| Brooks Running | The Rundead | Furlined | Leo Burnett |
| Year in Search 2015 | HECHO EN 72 | 72andSunny | |
| Hershey's | My Dad | The Corner Shop | Arnold Worldwide |
| Loterias y Apuestas del Estado | Justino | Passion Pictures | Leo Burnett |
| Nike | Short A Guy | Imperial Woodpecker | Wieden+Kennedy |
| Nike | Last | Park Pictures | Wieden+Kennedy |
| Omaha Steaks | That's My Dad | Moxie Pictures | barrettSF |
| S7 Airlines/OKGO | Upside Down & Inside Out | Bob Industries | TUTKOVBUDKOV |
| Next Website | Title | Production/Development Company | Advertising Agency |
| CANAL+ | The Interactive Form | Bangumi | BETC |
| Lightsaber Escape: A Chrome Experiment | Unit9 | 72andSunny | |
| Independence Day: Resurgence | The War of 1996 | Tool | Twentieth Century Fox |
| Legacy Recordings/Sony Music | Bob Dylan: Studio A Revisited | Studio 6 | Havas Worldwide |
| PayPal | Meet Halfway | PRMRY | CP+B |
| Samsung | Try On a Six | R/GA | |
| Squarespace | Real Talk | Caviar | Anomaly |
| Stance | Shop With The Force | Active Theory | Zambezi |
| Taco Bell | Ta.co | Deutsch | |
| Volkswagen Golf R | Unleash Your Rrrr | Steelhead | Deutsch |
| Next Branded Content | Title | Production/Development Company | Advertising Agency |
| City Gym | Uber Content | Venables Bell & Partners | |
| Hershey's | My Dad | The Corner Shop | Arnold Worldwide |
| History Channel | Unforgotten Soldiers | Will O'Rourke | DDB |
| Intel | Intel | Meet the Makers | Shubham Banerjee & Intel Edison | Houseblend | Agency Inside |
| Intel | Intel + Lady Gaga Grammys 2016 | PRETTYBIRD | Greenlight |
| Johnnie Walker | Gentleman's Wager II | RSA Films | Anomaly |
| Nike | Short A Guy | Imperial Woodpecker | Wieden+Kennedy |
| Old Spice | Make A Smellmitment | MJZ | Wieden+Kennedy |
| Phillips | The Breathless Choir | Tool | Ogilvy |
| S7 Airlines/OKGO | Upside Down & Inside Out | Bob Industries | TUTKOVBUDKOV |
| Samsung | LifeLive | Rapid VR | Leo Burnett |
| Next Mobile | Title | Production/Development Company | Advertising Agency |
| Coca-Cola | Drinkable Advertising | Bossa/MJZ/SME/Picture Farm/Method Studios/Company Three | Ogilvy |
| Domino's | Emoji Ordering | Image Brew | CP+B |
| Fido Mobile | Keys N Krates ft. Katy B – "Save Me" | PRETTYBIRD | Virtue |
| Foot Locker | Shoemoji | The Kitchen @ BBDO New York | BBDO New York |
| Lightsaber Escape: A Chrome Experiment | Unit9 | 72andSunny | |
| L'Oreal Paris | L'Oreal Make Up Genius | McCann Paris | McCann |
| LISNR | LISNR | R/GA | |
| Nike | Pace Station | R/GA | |
| Reynolds Wrap | Endless Table | Dan Goldberg Photography | Havas Worldwide |
| Stance | Shop With The Force | Active Theory | Zambezi |
| Taco Bell | Ta.co | Deutsch | |
| Next Cause Marketing | Title | Production/Development Company | Advertising Agency |
| A Force For Good | A Force For Good | Humble | Melcher Media |
| Ad Council | I am a Witness | Moonbot Studios | Goodby Silverstein & Partners |
| Ad Council | Love Has No Labels | R/GA | |
| AFMDA | Vitals | Acres | Acres |
| Autism Speaks | The MSSNG Project | MediaMonks | BBDO New York |
| Chicago Ideas | Music Vs Gun Violence | Cutters | Leo Burnett |
| Climate change | Rock Skiing | Aero Film | Purpose |
| Elder Heart | The War at Home | SMUGGLER | CP+B |
| No Somos Delito | Holograms for Freedom | Garlic TV | DDB |
| Pearson | Project Literacy | 1stAveMachine | FCB Inferno London |
| WWF Australia | Just | KW Doggett, Sydney Allen Printers, Cojo, Yipeekayay, Rapid Films | Leo Burnett |
| Next Social | Title | Production/Development Company | Advertising Agency |
| Ad Council | I am a Witness | Moonbot Studios | Goodby Silverstein & Partners |
| Beats By Dr. Dre | Straight Outta | R/GA | |
| Doritos | Rainbows | Goodby Silverstein & Partners | Goodby Silverstein & Partners |
| Foot Locker | Play My Tweet | The Kitchen @ BBDO New York | BBDO New York |
| Gap | Spring Is Weird | PRETTYBIRD | Wieden+Kennedy |
| Krylon | The First Ever Pinterest Yard Sale | Steelhead | Deutsch |
| Loterias y Apuestas del Estado | Justino case | Passion Pictures | Leo Burnett |
| Lowe's | #HyperMade | Decon/Vanishing Angle | BBDO New York |
| REI | #OptOutside | Tool | Venables Bell & Partners |
| Taco Bell | Taco Emoji Engine | Legwork Studio/Lobo/Lunch/Lindsay & Alex Small-Buterra/Fox ADHD | Deutsch |
| Next Virtual Reality | Title | Production/Development Company | Advertising Agency |
| Apple Music | Song for Someone | Vrse.works | — |
| Clinton Global Initiative | Inside Impact: East Africa | Felix & Paul Studios | Matter Unlimited |
| HELP | Bullitt | ||
| Honda | 2016 Civic Sedan "Music From Every Angle" | m ss ng p eces | RPA |
| Marvel | Battle for Avengers Tower | Framestore | 72andSunny |
| The Dali Museum | Dreams of Dali | eLevel Productions/Goodby Silverstein & Partners | Goodby Silverstein & Partners |
| The New York Times | Walking New York | Vrse.works | — |
| The New York Times | The Displaced | Vrse.works | The New York Times |
| Twentieth Century Fox: The Martian | The Martian VR Experience | Fox Innovation Lab, VRC, RSA | Cohn & Wolfe |
| United Nations | Waves of Grace | Vrse.works | — |
| Next Experiential Architecture | Title | Production/Development Company | Advertising Agency |
| Airbus | Airbus Experience Center | Leviathan | Hornall Anderson |
| Allied Reit | Mímir's Well – Dive Deep into Memory | RUNE Entertainment | SapientNitro |
| London Stock Exchange Group | The Stellar Atrium Project | Framestore | — |
| Morgan Stanley | Morgan Stanley 'Digital Signage' | Framestore | Bloomberg Marketing Studio |
| Netflix | Sense8 Brainwave Symphony | Tool | Netflix |
| Palais De Tokyo | 8 Phases of Enlightenment | Tool | — |
| Related | 520 West 28th | HUSH | HUSH |
| TrueCar | TrueCar Light Experience | Tool | — |
| United States Air Force | US Air Force Performance Lab | Reel FX | GSD&M |
| Verizon | Verizon in Minecraft | Wieden+Kennedy | Wieden+Kennedy |
| Next Innovation | Title | Production/Development Company | Advertising Agency |
| Ad Council | I am a Witness | Moonbot Studios | Goodby Silverstein & Partners |
| Domino's | Emoji Ordering | Image Brew | CP+B |
| GE | The Message | Panoply Media | BBDO New York |
| Melbourne International Film Festival | The Emotional Trailer | AIRBAG PRODUCTIONS | McCann |
| Netflix | Netflix socks | Deeplocal | Deeplocal |
| No Somos Delito | Holograms for Freedom | Garlic TV | DDB |
| S7 Airlines/OKGO | Upside Down & Inside Out | Bob Industries | TUTKOVBUDKOV |
| The Dali Museum | Dreams of Dali | eLevel Productions/Goodby Silverstein & Partners | Goodby Silverstein & Partners |
| The Mill | Mill Stitch | ||
| Volkswagen Golf R | Unleash Your Rrrr | Steelhead | Deutsch |
| Next Integrated Campaign | Title | Production/Development Company | Advertising Agency |
| Domino's | AnyWare | brother | CP+B |
| Loterias y Apuestas del Estado | Justino case | Passion Pictures | Leo Burnett |
| MTV | VMAs | Fallon | |
| Netflix | House of Cards – FU 2016 | RESET | BBH |
| Nike | Better For It Integrated | Park Pictures | Wieden+Kennedy |
| REI | #OptOutside | Tool | Venables Bell & Partners |
| States United To Prevent Gun Violence | Guns with History | Rival School Pictures | Grey |
| Twentieth Century Fox: The Martian | The Martian Prologue Campaign | RSA Films | 3AM |
| Verizon | Verizon in Minecraft | Wieden+Kennedy | Wieden+Kennedy |
| Vodafone Romania | Sunday Grannies | Multi Media Est | McCann |
ABOUT AICP WEEK
AICP Week is a celebration of creativity and thought leadership. The Week is anchored by the Premieres of The AICP Next Awards and the AICP Show: The Art and Technique of the American Commercial, the latter culminating with the most anticipated celebration in the industry: The gala at the Museum of Modern Art. Additionally, in each year, various educational seminars and events highlighting the state of marketing in the motion image are staged.
ABOUT AICP
Founded in 1972, the AICP represents, exclusively, the interests of United States companies that specialize in producing commercials in various media—film, video, digital—for advertisers and agencies. The association, with national offices in New York and Los Angeles as well as regional chapters across the country, serves as a strong collective voice for this $5-plus billion industry, disseminating information; representing the production industry within the advertising community, in business circles, in labor negotiations and before governmental officials; developing industry standards and tools; providing professional development; and marketing American production. www.aicp.com
