AICE has added a category for Original Music to its roster of craft, media and product categories for its annual AICE Awards honoring post production excellence. The category is open to original music scores written by AICE music companies and was created in response to requests from the growing number of music houses that have become AICE members over the past two years.
“When we opened our membership to include companies that are integral to post production two years ago, beyond just creative editorial companies, we created competitive categories in our awards to reflect the work of these new members,” says Bob Spector, Editor at Beast in San Francisco, who leads the AICE Awards Committee with Utopic Editor and Partner Craig Lewandowski and Big Sky Editor and Owner Chris Franklin. “Creating a music category was the next logical step in this process.”
“I think this is a great addition to our awards program,” adds Franklin, “and continues to make the AICE post community a forward thinking and inclusive group.”
Entries to the category will be judged by representatives from member companies within that category, Spector explains, as all of the AICE Awards Craft categories are judged. The competition now totals 22 categories: 16 for editorial and six for other post production crafts. In addition to Original Music, this list includes Audio Mixing, Color Grading, Design, Sound Design and Visual Effects. Full descriptions of categories and entry requirements can be found at http://www.awardcore.com/aice/login.php.
“I think it’s a great thing when any industry organization focuses on the role that music plays,” says Larry Pecorella, Founder and Creative Director of the Chicago, New York and L.A.-based music and sound studio Comma Music. “It’s an integral part of generating the right emotional response to what you’re seeing on screen. We’re always happy to see great work being recognized and rewarded.”
“All of us are thrilled that the AICE Awards will include original music this year,” says Scot Stafford, Principal and Composer of the San Francisco music house Pollen. “It’s a great opportunity to shine a light on an important aspect of post production, which the AICE has chosen to embrace fully. We can’t wait to hear what everyone’s been up to!”
“This is a great step for AICE,” says Adam Wiebe, Senior Producer at Chicago’s Earhole Studios. “Music has always been an integral part of the post production process, so it’s wonderful to have a category that acknowledges the collaboration that occurs between composers and the rest of the post community. I can’t wait to hear all of the fantastic work that our fellow AICE members have done!"
Winners of the AICE Awards will be presented at the AICE Show, set for Thursday, May 14, 2015, at the Skirball Cultural Center in Los Angeles. Deadline for entering is Monday, February 2, 2015.
About AICE
AICE is the marketing communications post production association whose members are independent creative editorial, design, visual effects, color grading, audio, music and post production companies. It is dedicated to the advancement and promotion of these companies and the essential role their artists play in the media creation process. With chapters in Chicago, Dallas, Detroit, Los Angeles, Minneapolis, New York, San Francisco and Toronto, AICE represents a significant segment of the vibrant post production industry, and continues to maintain its strong collective voice in the commercial advertising and marketing industry. Among its signature initiatives and programs are the annual AICE Awards, which highlights creative excellence among its member companies; the regular publication of white papers and advisories on relevant trends and developments in post production; and active participation with other industry organizations on the establishment of standards and best practices for the post production process. For more in-formation, visit www.aice.org.www.aice.org.
