The AICP Next Awards debuted last night at the NYU Skirball Center, kicking off AICP Week 2013 – a celebration of advertising in the motion image, which will also include the AICP Directors Lecture Series, as well as the premiere of the AICP Show: The Art & Technique of the American Commercial on the evening of June 6th at The Museum of Modern Art. The Next Awards, now in its seventh year, were presided over by Bob Greenberg, Founder, Chairman and CEO of R/GA.
The evening included presentations by winners in the Integrated Campaign category: Nike’s “Nike+ Fuelband,” out of R/GA; Laika’s “ParaNorman,” out of Wieden + Kennedy, Laik and Tool; and Axe’s “Susan Glenn,” out of BBH and Rattling Stick.
The winner of the Most Next Award, which best exemplifies from among this year’s Next winners the most innovative and forward thinking work of the year, was Nike’s “Nike+ Fuelband.” The honor is recognized with a $5,000 grant, drawn from the AICP Foundation, to an educational organization selected by the recipient. The honor was accepted by Greenberg. The grant was directed to the Active Schools Fund managed by Partnership for a Healthier America.
This year the Next Awards revamped its judging process. Greenberg handpicked eight Jury Presidents, who selected judges based on their area of expertise. The Jury Presidents were: Jeff Benjamin of JWT (Product Integration); Gerry Graf of Barton F. Graf 9000 (Viral/Web Film); Jill Nussbaum of The Barbarian Group (Website/Microsite); Tiffany Rolfe of Co:Collective (Cause Marketing); Ian Schafer of Deep Focus (Social); Ian Spalter of Foursquare (Mobile); Mark Tutssel of Leo Burnett (Integrated Campaign); and Mark Waites of Mother (Experiential). Each Jury President established a stellar panel of judges who selected the winners of the 2013 AICP Next Awards. The winners (in addition to Integrated Campaign) are as follows:
Next Viral/Web Film
Southern Comfort “Beach”
Production Company: Biscuit Filmworks
Director: Tim Goodsall
Advertising Agency: Wieden+Kennedy New York
Jordan “Cut Through L.A.”
Production Company: Biscuit Filmworks
Director: Andreas Nilsson
Advertising Agency: Wieden+Kennedy New York
Dollar Shave Club “Our Blades Are F*ckin’ Great”
Production Companies: ๏ฟฝber Content, Paulilu
Director: Lucia Aniello
Advertising Agency: Dollar Shave Club, Paulilu
Next Social
Water is Life “Hashtag Killer Case Study”
Agency/Production: DDB NY
The Parks and Crump Law Firm “#MillionHoodies for Trayvon Martin”
Agency/Production: McCann New York
Nike “Nike Primetime”
Agency/Production/ R/GA
Next Cause Marketing
Water is Life “Hashtag Killer Case Study”
Agency/Production : DDB NY
Hemoba-Esporte Clube Vitoria “My Blood is Red and Black”
Production: Vetor Zero-Brasileira Filmes
Directors: Bia Flecha, Fernando Sanches
Advertising Agency: Leo Burnett Tailor Made
Rainforest Alliance “Follow the Frog”
Production: Wander
Director: Max Joseph
Next Mobile
Inter IKEA Systems “The 2013 IKEA Catalog Application”
Advertising Agency: McCann New York
Google “Livable”
Agency/Production: R/GA
Nike “Nike+ FuelBand”
Agency/Production: R/GA
Next Experiential
Faile Art Series “NYC Ballet”
Advertising Agency/Production: DDB New York
Director/Editor: Alec Helm
Village Voice Newspaper “New York Writes Itself”
Advertising Agency: Leo Burnett New York
Production: LB Entertainment, Bill Thomas
Hemoba-Esporte Clube Vitoria “My Blood is Red and Black”
Production: Vetor Zero-Brasileira Filmes
Directors: Bia Flecha, Fernando Sanches
Advertising Agency: Leo Burnett Tailor Made
Next Website/Microsite
JFK Presidential Library and Museum “Clouds Over Cuba”
Production: Tool
Directors: Ben Tricklebank, Erich Joiner
Executive Producers: Dustin Callif, Brian Latt
Advertising Agency: The Martin Agency
Google “JAM with Chrome”
Agency: Google Creative Lab
Digital Production Company: Tool
Inter
