Matt Miller, President and CEO of the Association of Independent Commercial Producers (AICP), today unveiled the lineup for the 2010 Next Awards, a featured presentation of the AICP Show. The program will be held the morning of June 8th at The Museum of Modern Art in New York City, with Kevin Roddy, the Next Awards Judging Chair and Chief Creative Officer of BBH New York serving as Master of Ceremonies. During the event, which marks the debut of the AICP Digital Discussion Series, winners of the Integrated Campaign category will present case studies outlining the creative execution and strategy behind each piece. Additionally, winners in the Viral/Web Film, Website/Microsite, Product Integration, and Experiential categories will be revealed, and a series of short films (directed by Sorrel Ahlfeld) showcasing the Next Judges thinking will be unveiled. The audience will also have a chance to pick their favorites, voting for Audience Choice Awards in each category. During the AICP Show premiere later that evening, all winners of the Next Awards will be showcased in an installation at the Show reception.
“The Next Awards are so much more than a competition,” related Miller. “The event showcases the thought leadership of some of our industry’s best and brightest, and the evening will offer an opportunity for all Show attendees to experience the Next winners in an environment that highlights their cutting edge creativity.”
The AICP Digital Discussion Series
Roddy will serve as chief interlocutor for the debut of the Series. Participating will be: David Droga, Founder/Creative Chairman of Droga5; Bob Greenberg, Chairman/CEO/Global Chief Creative Officer, R/GA; and Ty Montague, former President/Chief Creative Officer of JWT. These one-on-one conversations with each creative visionary focuses on how they went about transforming their businesses and thinking, and in the process revolutionizing the industry. The Series will continue throughout the year at various stops on the AICP Show Tour.
Integrated Campaign Presentations
The winners of the Integrated Campaign category are: HBO’s “Imagine Integrated Campaign,” out of BBDO New York, with production by Biscuit Filmworks; Gatorade’s “Replay,” via TBWA/Chiat/Day, Los Angeles, with production by Caviar; and Nike Livestrong Foundation’s “Livestrong Integrated Campaign” out of Wieden + Kennedy, Portland.
Presenting for HBO are: BBDO’s David Lubars, Chairman/Chief Creative Officer; Greg Hahn, Executive Creative Director; Mike Smith, Executive Creative Director; Brian DiLorenzo, Director of Integrated Production; Adam Reeves, Copywriter; and Brandon Mugar, Art Director. Also participating in the presentation are: Alison Moore, VP of Brand Development at HBO; and Benjamin Palmer, Co-founder/CEO of The Barbarian Group. Gatorade’s “Replay” will be presented by: TBWA/Chiat/Day’s Brent Anderson and Brian O’Rourke, both Creative Directors, as well as Lauren Fritts, Manager of Emerging Content, and Randall Brown, Marketing Manager, Innovation, of Gatorade. Appearing from Caviar are Directors Kristopher Belman and V. Scott Balcerek, and Executive Producers Michael Sagol and Jasper Thomlinson. Wieden + Kennedy is still formulating its presentation team.
The Next Installation
During the premiere and reception for the AICP Show, the Next Awards winners are being showcased in a dynamic installation, created by McCann Systems, featuring graphic design by Brand New School, and utilizing the innovative Christie Microtiles. The display will then travel to select venues on the AICP Show, allowing attendees in those cities to fully experience the Next Awards winners.
The Next Judges
Serving as judges for The Next Awards alongside Roddy are: Jamie Barrett, Goodby, Silverstein & Partners; Lars Bastholm, Ogilvy; Bruce Bildsten, Brew: A Creative Collaborative; Brian DiLorenzo, BBDO; Kat Egan, Exopolis; Bob Greenberg, R/GA; Greg Hahn, BBDO; Daniel Ilic, North Kingdom; Jason Koxvold, Strawberry Frog; Dana Locatell, @radical.media; Massimo Martinotti, MIA Films; Diane McArter, Furlined; Don McNeill, Digital Kitchen; Tommy Means, Mekanism; Ty Montague; Rob Reilly, Crispin Porter + Bogusky; David Rolfe, Crispin Porter & Bogusky; Stephen Rutterford, The Brooklyn Brothers; Keith Schofield, Caviar Content; Calle Sjoenell, BBH; Elizabeth Talerman, Nucleus; Steve Wax, Campfire; and Petter Westlund, B Reel.
Tickets for the AICP Show and Next Awards are currently available at www.aicp.com.
ABOUT AICP
Founded in 1972, the AICP (www.aicp.com) represents, exclusively, the interests of United States companies that specialize in producing commercials in various media—film, video, digital—for advertisers and agencies. The association, with national offices in New York and Los Angeles as well as regional chapters across the country, serves as a strong collective voice for this $5-plus billion industry, disseminating information; representing the production industry within the advertising community, in business circles, in labor negotiations and before governmental officials; developing industry standards and tools; providing professional development; and marketing American production. Follow the AICP Show on Facebook at facebook.com/aicpshow
