Mobius Awards has announced a shortlist of 18 nominees for Best of Show in its 2017 international advertising competition. Three agencies received multiple nominations: Here Design, London; BETC, Paris, and VML, Sydney.
Following is a list of nominees by medium.
Brand Identity
- "ALI COLA. The cola in skin colors"
Entrant: Loved GmbH, Hamburg, Germany
Advertiser: ALI Getranke UG / Husumer Mineralbrunnen HMB & Co. KG, Husum, Germany
- "Aberlour-Pernod Ricard"
Entrant: Williams Murray Hamm, London, UK
Advertiser: Aberlour (Pernod Ricard), London
Brochure/Book
- "2016 Annual Report"
Entrant: Havas Paris, Puteaux, France
Advertiser: LVMH Moet Hennessy Louis Vuitton SE, Paris.
- "Grammar of Spice"
Entrant: Here Design, London, UK
Advertiser: Thames & Hudson, London
Commercials/TVC
- "Pinocchio"
Entrant: Fiction Film Co., Footscray, Victoria, Australia
Advertiser: Cabot's Australia, Melbourne
- "Timeless"
Entrant: BETC, Paris, France
Advertiser: Lacoste, Paris
- "Kitchen"
Entrant: BETC, Paris, France
Advertiser: Canal, Paris
Digital/Mobile
- "Like My Addiction"
Entrant: BETC, Paris
Advertiser: Addict Aide, Paris
- "Snaplications"
Entrant: VML, Sydney, Australia
Advertiser: McDonald's Australia
Package Design
- "LoneWolf Spirits"
Entrant: BrewDog Plc, Aberdeenshire, Scotland
Advertiser: B&B Studio Ltd., London
- "Otard-La Collection du Roi"
Entrant: Here Design, London
Advertiser: Otard, Cognac, France
- "Huanghelou jiu"
Entrant: Shenzhen Baixinglong Creative Packaging Co. Ltd., Shenzhen Guangdong, China
Advertiser: Wuhan Tianlong Yellow Crane Tower Wine Co., Ltd., Wuhan Hubei, China
- "Metallica Hardwired to Self-Destruct Album Design"
Entrant: Turner Duckworth: London, San Francisco & New York, San Francisco, Calif., USA
Advertiser: Metallica, San Francisco, Calif.
Social Media Marketing
- "Like My Addiction"
Entrant: BETC, Paris
Advertiser: Addict Aide, Paris
- "AiMen"
Entrant: BETC, Paris
Advertiser: Canal+ Group, Paris
- "Snaplications"
Entrant: VML Sydney, Australia
Advertiser: McDonald's Australia
Student
- "Amnesty Name Swap"
Entrant: Miami Ad School Europe: Alex Eftimie, Anton Kuerschner, Christophe Lefevre-Henzel and Benjamin Brown, Hamburg, Germany
- "Nivea Soccer Sunscreen: Protect Your Skin with the Same Passion You Show Your Team"
Entrant: Miami Ad School Rio: Saulo Vinheiro, Gabrield Carvalho, Valeria M. Turcott, Carolina Mauricio, Rio de Janeiro, Brazil
Overall, the competition awarded 25 Mobius First Place Statuettes, 27 Certificates for Outstanding Creativity and three Student Certificates. More information can be viewed at www.mobiusawards.com