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    10 ARTS Foundation Launches to Support Next Generation of Storytellers

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    New York Film Academy alumni network and friends to fund scholarships, programs, and projects for up-and-coming artists

    NEW YORK -- (SPW) --

    A group of New York Film Academy (NYFA) alumni, parents of alumni, and friends announced the launch of 10 ARTS Foundation, a new 501(c)(3) nonprofit dedicated to funding, educating, and nurturing up-and-coming visual and performing artists from under-resourced communities. Named for the 10 creative disciplines taught for more than 30 years at NYFA, the foundation will offer scholarships, programs, and project grants empowering the next generation of storytellers in every discipline.

    "We founded 10 ARTS with a mission – to connect the world through the gift of opportunity," said Emmy- and Peabody-winning journalist and filmmaker Tony Harris, Chair of the 10 ARTS Board of Trustees. "By amplifying the voices of aspiring storytellers — who are not always heard, and too often overlooked — we hope to foster global creativity."

    The 10 ARTS Foundation has awarded scholarships to students from Ukraine, Afghanistan, Nigeria, and the U.S., and fully funded a digital storytelling program for teens from DeWitt Clinton High School in the Bronx. 

    The early accomplishments of the foundation included providing a production award to two NYFA MFA alumni and Fulbright scholars, who, in conjunction with funding from the National Geographic Explorer Grant, created the award-winning documentary film "Shirampari", currently running in 2022 film festivals.

     The 10 ARTS Foundation offers individuals, corporations, and other foundations several options to support their efforts to foster young talent:

    • "Sponsor Your Way" by funding the projects or educational needs of your choosing
    • "Pick Your Passion" by giving to programs or disciplines you would like to support
    • "Get Involved" by subscribing to the 10 Arts Foundation newsletter and social campaigns
    • "Donate" your time or treasure to offer the gift of opportunity

    "Creating a world that values the diversity of voices increases our connectivity through shared experiences. Thanks to the 10 ARTS Foundation and the storytellers it supports, we begin to feel more compassion as our global viewpoint broadens," noted Heidi Wissmiller, 10 ARTS Foundation trustee.

    About 10 ARTS Foundation
    Named for the 10 creative disciplines taught for more than 30 years at the New York Film Academy (NYFA), the 10 ARTS Foundation is a nonprofit providing scholarships and grants to foster the next generation of global storytellers. Founded by NYFA alumni, parents of alumni, and friends, 10 ARTS Foundation supports aspiring artists as they craft impactful visual and performing arts productions and projects for our evolving media and edutainment ecosystem. Learn more at www.10ARTS.org.

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    Lord Danger Director Parker Seaman Cooks Up A New Social Media Spot For Kraft Mac And Cheese

    Tuesday, December 17, 2024
    From “The Good, The Bad, and the Delicious,” directed by Parker Seaman of Los Angeles-based production company Lord Danger and Impossible Studios, Toronto. The spot features virtual video wall technology creating the entire location digitally.

    Lord Danger director Parker Seaman put his signature comedic style and virtual production know-how into full effect for the new Kraft Mac and Cheese ad, created by the brand’s in-house agency, The Kitchen. The spot, entitled “The Good, The Bad, and the Delicious” (:30), was shot virtually at one of Toronto’s virtual production stages with Impossible Studios, Seaman’s production home in Canada, using video wall technology. The new ad, which broke last month, can be seen online and on social media (Instagram and TikTok). “Before I even read the scripts, I was excited to even be considered for such an iconic brand. Then once we got into it, the agency really let me run wild with all the little details. I loved the idea that we were allowed to lean into the Western tropes as much as possible, not hold back on big performances… and ranch-flavored Mac and Cheese. Let’s be honest, I wanted a free box of ranch-flavored Mac and cheese.” Anthony Ficalora, Lord Danger Executive Producer, explained Seaman’s strong understanding of virtual video wall technology, which created the entire location digitally, except for practical elements the actors physically touch, is a huge benefit to clients like Kraft. “Parker is a master at creating visually engaging looks and on a tight timeline,” says Anthony Ficalora, Lord Danger Executive Producer. “Those skills served him well on this project as they enabled him to focus on performance and finding the right tone for the spots.” About Lord Danger Lord Danger is a creative production studio specializing in bold, innovative commercials,... Read More

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