- Monday, Jun. 27, 2016
Each day, Special Olympics athletes put down limits and pick up hope. kaboom and director doug werby are proud to have helped agency Hill Holiday bring Chevi Peters story to life for Bank of America and Special Olympics. The spot, part of a larger campaign that honors world-class athletes and the event, was recently awarded two Clio Sports medals. For more than 30 years, Bank of America has partnered with Special Olympics and has been committed to achieving the goal of a more diverse and inclusive society.
According to director doug werby, “It was an honor to direct the B of A Special Olympics campaign – it was a feel-good experience throughout, including this recognition by the Clios. As with any documentary project you cannot predict the outcome and we followed many athletes during the games. Chevi’s crowning achievement was a magical moment on so many levels. Kudos to the agency and post team on uniting our footage in an exquisite edit with impeccable writing and voice over recording that made the piece come together with honest emotion and impact.”
Find out more about kaboom at http://kaboomproductions.com