Zadara Sends Cameos to 100 Prospective MSPs Through Battery’s Innovative Client-Direct Marketing Campaign.
Tasked with bringing awareness to Zadara’s new Federated Edge cloud services program, Battery crafted an innovative B2B and DtoC hybrid campaign aimed at reaching a hyper-targeted list of hosting provider MSPs – 100 to be exact – which Zadara believed would be most interested to learn of the offering. These potential MSP partners needed to provide cloud services to take advantage of the first-ever public edge cloud network composed of hundreds of global MSPs and designed to support modern workloads.
SPW Credits
Zadara CMO Tim DaRosa VP Marketing Lauren Koszarek Sr Director, Product & Solution Marketing Steve Bohac
Battery Chief Creative Officer Phil Khosid Creative Director Joe Sgro Creative Director Andy Lam Producer Tyler Divine Head of Production Danielle Tarris Partner/ Head of Brand Management Mike Parseghian
Cameo List of Talent John O’Hurley: aka J. Peterman from Seinfeld Ross Marquand: aka Aaron from The Walking Dead Brian Baumgartner: aka Kevin from The Office Steve Wozniak: Co-Founder of Apple Cheryl Strayed: Author of the #1 New York Times bestselling memoir Wild Kevin Dillon: aka Johnny Drama from Entourage Jonathan Goldsmith: Former Most Interesting Man Randy Travis: Country Music Legend (*did Cameo with his wife, Mary Travis) Rob Maschio: aka “The Todd” from Scrubs Princess Ariel: Disney Princess Scott Hamilton: Former Figure Skater and Olympic Gold Medalist Brian Bosworth: Former Seattle Seahawks Linebacker, OSU Star and National Champion Danny Seraphine: Original Drummer for Chicago, & member of the Rock & Roll Hall of Fame Mark Messier: Former NY Ranger, 5-time Stanley Cup Champion and Hall of Famer Chris Mullin: Former Golden State Warrior, 2x Olympic Champion & Hall of Famer Steve Garvey: Former Dodgers’ First Baseman and 10x All Star John Godwin: Reality Star from Duck Dynasty Brooks Laich: Former Washington Capitals Star Helio Castroneves: 3x Indianapolis 500 Champion and Dancing with the Stars Champion Adam Wainwright: Current St. Louis Cardinals Pitcher, World Series Champion & 3x All Star Andre Dawson: Former Chicago Cubs Outfielder and Hall of Famer Brian Scalabrine: Former Boston Celtics Forward and NBA Champion George Hincapie: Former Cyclist and 5x Olympian Joe Thomas: Former Cleveland Brown and 10x Pro Bowler Chris Rankin: aka Percy Weasley from the Harry Potter films Jack Armstrong: Voice of The Toronto Raptors Kevin Millar: Former Boston Red Sox First Baseman and World Series Champion Merril Hoge: Former Pittsburgh Steelers Full Back and ESPN Analyst Tom Lehman: Golfing Champion and Former #1 Ranked Player Wendel Clark: Former Captain of the Toronto Maple Leafs and 2-time NHL All Star Lance Moore: Former New Orleans Saints Wide Receiver and Super Bowl Champion John Kuhn: Former Green Bay Packer, 2x Super Bowl Champion and 3x Pro Bowler Martin St. Louis: Tampa Bay Lightning Stanley Cup Champion and Hall of Famer Arthur Moats: Former NFL Star and Captain of JMU Dukes Football team Zack Kassian: Current Winger for the Edmonton Oilers and Fan-Favorite Kris Versteeg: Former Calgary Flames Winger, 2x Stanley Cup Champ with Blackhawks Harrison Butker: Kansas City Chiefs Kicker Taylor Twellman: Former US Soccer and MLS star Geoff Blum: Former Houston Astros Infielder Chris Sabo: Former Cincinnati Reds Third Baseman Jaccob Slavin: Current Carolina Hurricanes Assistant Captain and NHL All Star Piff The Magic Dragon: Magician & Comedian and Reality Star from America’s Got Talent Michael Buffer: World Famous Boxing / Wrestling Announcer
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’
Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own.
Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.”
Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More
