barrettSF Designs WWE 2K18 Video Game Ad Urging “Be Like No One”
In “Vandal,” its latest creative work for the WWE 2K video game franchise, advertising agency barrettSF is focusing on the future by disrespecting the past. The new spot launched June 19 on ESPN with the tagline: “Be Like No One.”
In years past, names like John Cena, Stone Cold and Steve Austin have been announced as cover stars, but this year’s cover star, Seth Rollins, could care less about the past. He’s burning it to the ground.
Seth Rollins is a dynamic in-ring architect, charismatic leader and fan-favorite WWE personality. Showcasing him created a unique opportunity to elevate the next generation of WWE Superstars by rebelling against the company’s storied history, rather than embracing it.
SPW Credits
Agency: barrettSF
ECD: Jamie Barrett Associate Partner/Creative Director: Todd Eisner Associate Creative Director: Brad Kayal Senior Art Director: Jen Hart Associate Partner/Head of Production: Conor Duignan Managing Director: Patrick Kelly Account Director: Molly Friedman Account Manager: Emily Brody
Production Company: Smuggler
Director: Björn Rühmann Executive Producers: Patrick Milling Smith, Brian Carmody Executive Producer: Allison Kunzman Chief Operating Officer: Andrew Colon Line Producer: Alexandra Lisee Director of Photography: Lasse Frank Production Designer: Jason Kisvarday
Editorial: Exile
Editor: Nate Gross / Grant Surmi Head of Production: Jennifer Locke Senior Producer: Remy Foxx
VFX / Finish: A52
VFX Supervisor: Jesse Monsour CG Supervisor: Andy Wilkoff 2D VFX Artist(s): Jesse Monsour, Richard Hirst, Brendan Crockett, Enid Dalkoff, Michael Vaglienty 3D Artists: Jun Kim, Aemelia Widodo, Phiphat Pinyosophon Animator: Peter Murphy Colorist: Paul Yacono Producer: Drew Rissman Executive Producer: Patrick Nugent & Kim Christensen Managing Directors: Linda Carlson & Jennifer Sofio Hall
Music: Tuesday Collective
Sr. Producer: Chelsea Maddox Ass. Producer: Sam Blehar Creative Director: Theo de Gunzburg
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’
Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own.
Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.”
Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More
