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WWE 2K18's"Vandal"


Monday, Jun. 26, 2017


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barrettSF Designs WWE 2K18 Video Game Ad Urging “Be Like No One” 

In “Vandal,” its latest creative work for the WWE 2K video game franchise, advertising agency barrettSF is focusing on the future by disrespecting the past. The new spot launched June 19 on ESPN with the tagline: “Be Like No One.” 

In years past, names like John Cena, Stone Cold and Steve Austin have been announced as cover stars, but this year’s cover star, Seth Rollins, could care less about the past. He’s burning it to the ground.

Seth Rollins is a dynamic in-ring architect, charismatic leader and fan-favorite WWE personality. Showcasing him created a unique opportunity to elevate the next generation of WWE Superstars by rebelling against the company’s storied history, rather than embracing it.





Agency: barrettSF

ECD: Jamie Barrett
Associate Partner/Creative Director: Todd Eisner
Associate Creative Director: Brad Kayal
Senior Art Director: Jen Hart
Associate Partner/Head of Production: Conor Duignan
Managing Director: Patrick Kelly
Account Director: Molly Friedman
Account Manager: Emily Brody

Production Company: Smuggler

Director: Björn Rühmann
Executive Producers: Patrick Milling Smith, Brian Carmody
Executive Producer: Allison Kunzman
Chief Operating Officer: Andrew Colon
Line Producer:  Alexandra Lisee
Director of Photography: Lasse Frank
Production Designer: Jason Kisvarday

Editorial: Exile

Editor: Nate Gross / Grant Surmi
Head of Production: Jennifer Locke
Senior Producer: Remy Foxx

VFX / Finish: A52

VFX Supervisor: Jesse Monsour
CG Supervisor:  Andy Wilkoff 
2D VFX Artist(s):  Jesse Monsour, Richard Hirst, Brendan Crockett, Enid Dalkoff, Michael Vaglienty
3D Artists:  Jun Kim, Aemelia Widodo, Phiphat Pinyosophon
Animator: Peter Murphy
Colorist: Paul Yacono 
Producer: Drew Rissman
Executive Producer: Patrick Nugent & Kim Christensen
Managing Directors: Linda Carlson & Jennifer Sofio Hall

Music: Tuesday Collective

Sr. Producer: Chelsea Maddox
Ass. Producer: Sam Blehar
Creative Director: Theo de Gunzburg

Audio Mix: LIME

Engineer: Joel Waters

Contact Name: 
Steve Sapka
Contact phone: 
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