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Washington's Lottery "Football"


Tuesday, Jun. 3, 2014


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Not all of us are built for the gridiron, at least not any more.  What would it take to fulfill that fantasy of scoring the game winning touchdown when the last time you wore the helmet was in high-school?  We Are Royale took the challenge to visualize a football game unlike any you've ever seen, and find yet another creative answer to the age old question:  What would you do if you won the lottery? This latest spot in the award-winning "Dept. of Imagination" campaign from Cole & Weber United and Washington's Lottery, took cues from iconic sports commercials to set up the viewer with an intense night game between rivaling teams.  After some bone-crunching action, the play is interrupted by a seemingly normal phone call.  This call introduces us to the reality that these massive football players are actually realistic exo-suits, designed to help play the intensely physical game regardless of your own personal fitness level.


Agency: Cole & Weber United
Client: Washington’s Lottery
Executive Creative Director: John Maxham
Creative Director: Todd Derksen
Senior Copywriter: Joe Gerlitz
Executive Producer: Pete Anderson
Senior Producer: Tasha Cronin
Live Action: We Are Royale
Directors: Brien Holman, Chris Volckmann
Creative Director: Loren Judah
Managing Director/Partner: Jennifer Lucero
Line Producer: Mark Campbell
Director of Photography: Joe Mead

Post Production/Digital: We Are Royale
Managing Director/Partner: Jennifer Lucero
Executive Creative Director/Partner: Brien Holman
Executive Creative Director/Partner: Jayson Whitmore
Creative Director: Loren Judah
Lead 3D Artist: John Cherniack
Lighting/Texturing: Yates Holley
Animating: Glenn Suhy
Modeling/Texturing: Cody Smith
3D Tracking: Eric Stoiqa
VFX Supervisor: John Cherniack & Joel Voelker
Compositors: Paul Cantor, Paul Barkshire
2D Animation: Brody Davis
Colorist: Joel Voelker
Storyboards: Tom Price
Developers: Jason Lust, Ivan Cockrum
Senior Producer: Jen Schmithorst
Producer: John Gerard
Head of Production: Melissa Johnson
Executive Producer: Chris Volckmann
Editor: Kelly Vander Linda

Sound Design Company: HEARby Sound
Sound Designer: John Buroker

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