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Walmart's "Tablets and e-Readers"


Friday, Jan. 23, 2015


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When a shopper strolls through the aisles of any Walmart store, he or she will certainly learn a thing or two about any item the giant chain stocks. Like how to prepare a special bowl of oatmeal. Or which fragrance to choose for that special evening out.  The content, delivered on aisle “end caps” screens and on overhead hanging displays, such as in a Walmart meat department, is carefully designed to “capture a shopper’s attention and deliver a pleasing message comparable to most TV spots,” says Chris Allen Williams, the director of these messages, and co-founder of Mad Box Post, Richmond, Virginia.


Agency: Studio Squared

Production Company: Spang TV
Executive Producer: Melanie Cox
Producers: Jordan Rodericks, Erin Surber
Director: Chris Allen Williams
Editors: Matt West, Chris Allen Williams, Autumn Dea
Motion Graphics/Design: Charles Bevan, Travis Turner, Rick Plautz
Colorist: Matt West

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