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VO5's "General"

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RACONTEUR
Monday, Jun. 22, 2015

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Havas Worldwide enlists Knucklehead director Rob Leggatt to unveil VO5’s latest line of men’s hairstyling products with a stunning new set of ads that work in sync to tell a revolutionary story of hair-spiration.

Set in historic South America, the campaign films are made up of pairs of 60” Cinema Commercials, 30” TVC’s and 20” VOD cut-downs, and play out as a clever Sliding Doors-style narrative between a General and a Peasant whose lives intertwine in a chance crossing.
Credits

Agency: Havas Worldwide

Agency Producer: Charlotte Lawrence
Agency Creatives: Dominic Gettins and Phil Beaumont

Production Company: Knucklehead

Director: Rob Leggatt
Executive Producer: Matthew Brown
Producer: Darren Tuohy
DOP: Ben Davis
Production Designer: Michael Carlin

Post Production: Finish
Colorist: Paul Harrison
Lead Flame: Steve Murgatroyd
Flame: Andy Copping and Judy Roberts
Post Producer: Louise Unwin

Editor: David Webb @ Final Cut

Sound: Grand Central Studios

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