Monday, June 25, 2018
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Vitaminwater “Panhandler Pranks Entire Subway Car”


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Josh Ruben and Vincent Peone, the award-winning directing duo known as Josh + Vince, began their careers pioneering comedic viral videos over twelve years ago. The shorts films, commercials and music videos they have written, directed, shot and produced have amassed a combined total viewership of well over two billion.  Their series of CollegeHumor videos for Vitaminwater, “Subway Panhandler Pranks Entire Subway Car and “GPS Prank,” has been covered by The Today Show and Good Morning America as well as TIME, Perez Hilton and MSNBC News. The Huffington Post named their subway prank as one of "7 Native Content Campaigns That Rocked 2013.”


Client: Glaceau Vitaminwater: Director, Integrated Marketing: Lee Roth; Associate Producer/Integrated Marketing Manager: Vanessa Smith

Agency: Crispin Porter +Bogusky: Tim Blunt: Creative Director; Associate Creative Director: Jens McNaughton; Content Supervisor: Carly Tietzer; Directors: Josh + Vince

Production Company: CollegeHumor: Writer: Kevin Corrigan;  Supervising Producer: Halavah Sofsky; Producer: Jake Fuller; Editor: Sam Jacobson; Audio Mixer: Sam Jacobson; Colorist: Sam Jacobson

Post Production Producer: Lacy Wittman


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